v1. 2018 brand guide poster - promethean world€¦ · use white icons only on gradients and...

Brand Guide Poster

Logo

Typography

Photography and Graphics

TypeStyles

Colors

Corporate Brand Colors

Corporate Brand Neutrals

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*()_+=-<>?/.,:”;’




Magma Red

#B00020

176, 0, 32

21, 100, 99, 14

Lava Black

#000000

0, 0, 0

75, 68, 67, 90

Storm Grey

#555555

85, 85, 85

64, 56, 55, 31

Fire Orange

#F0692E

240, 105, 46

1, 73, 91, 0

Cloud Grey

#CCCCCC

204, 204, 204

19, 15, 16, 0

Ember Gold

#FA9B24

250, 155, 36

0, 46, 90, 0

Snow White

#FFFFFF

255, 255, 255

0, 0, 0, 0

Island Green

#00A49B

0, 164, 155

80, 12, 45, 0

Sky Blue

#009AD6

0, 154, 214

77, 24, 0, 0

Ocean Blue

#004879

0, 72, 121

100, 77, 28, 12

Our Photography is an important tool that helps us relate and communicate joy, wonder, energy that learning evokes and engagement with our products and the learning environment

Polygon pattern is a graphic background element that provides grounding and visual interest.

Avenir Next is the primary brand typeface that we use for print and some digital properties. Its round and geometric letter-forms are approachable and modern.

Nunito Sans is our house font used for in house company distribution and web properties



Arial is our default font when other fonts are not available.

These are the core colors to the brand of Promethean, all internal pallets are based on these six colorsThe Word mark stands solid without a mark, only in a light or dark presentation. Never color the Logo but the logo can be places on color.

This is a one page brand guide to introduce you to the new wave of Promethean Branding and visual direction. A more in-depth brand book is soon to follow, but for now, enjoy a taste of the new direction.

v1.4 2020

Polygon backgrounds

ParagraphAvenir Next Regular11pt / 16pt

SubheadingAvenir Next Demi Bold16pt / 20pt

Heading 1Avenir Next Bold24pt / 32pt

Display 2Avenir Next Medium

40pt / 48pt

Display 1Avenir Next Bold

40pt / 48pt

Body text should provide an efficient and pleasant experience on every viewport size. Readable text makes good use of alignment, spacing, line length and height, and contrast. Spacing between typographic elements should be open enough to feel light, but close enough to establish a proper relationship between elements.

v1. 2018 brand guide poster - promethean world€¦ · use white icons only on gradients and...

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