book review vimal

8/3/2019 Book Review Vimal

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DONE BY

VIMALKUMAR.R


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ABOUT THE AUTHOR

Gareth Morgan (Wales, 22 December, 1943)

is a British organizational theorist, management consultantand Distinguished Research Professor at York University

in Toronto.

known as creator of the "organisational metaphor" concept

and writer of the bestseller Images of Organization.


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HIS PUBLICATIONS

1983. Beyond method: strategies for social research.

1986. Imaginization is a way of thinking and organizing 1989. Creative organization theory: a resourcebook

1998. Images of organization

2009. Poles Apart: Beyond the Shouting, Who's Right

about Climate Change?. With John McCrystal.


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Many people are struggling in their attempts to deal with

the new world realities.

Everywhere traditional structure are being reshaped orfalling down.

How to achieve it???

IMAGINIZATION


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NON FICTION

It tells about Imaginization (Imagine+Organization)

Its a key managerial skill that will help you tounderstand and develop your own creative potential.

Shows how to find new roles in the changing,uncertain world.


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AUDIENCE FOR WHOM THE BOOK IS

MEANT FOR A practical book written on management with practitioner

in mind.

Meant for Managers, Organizational consultants andExecutives in various firms.

Also Serves the need for academics and management

students those who want to take part in organization.


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BASIC MESSAGE THAT THE BOOK IS

AIMED AT How to create new, more flexible forms of organization

How managers can develop new understandings of their

roles and their problems and learn to see situations indifferent ways

How they can develop more flexible approaches to

strategy and piece together their own creative toolbox

How organizations can be centralized and decentralized atthe same time


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SUMMARY

This is the first book to show how to develop the

multiplicity of ideas that are going to be needed.

Imaginization details the process of "imaginization"

(imagination + organization)

a new core competence that's essential for leading and

managing in a world characterized by flux and change. Uses simple yet powerful graphics to illustrate and

communicate his message


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BASIS OF THE BOOK

Written on the basis of the ideas generated from thousands

of people that he met for discussions, seminars andworkshops.

It is a mixture of cases and experiences involving a variety

of people in different organizations.


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CONTENT OF THE BOOK IMAGINIZATION: Introducing a new competence for

turbulent times.

Looking into the mirror. Strategic Termites.

On Spider Plants.

Political Football.

We are a Blob out of water.


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Future Block.

Boiling Dry.

Imaginizing Teamwork. Picture Power.

Living the Message.

Rethinking Products and Services.

If u have only a Hammer.


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USEFULNESS

Highly useful book for the audience to face the new global

environment, to make a change.

To develop a new core competence for managing the

demands of a turbulent world.

Gives an idea for management students about how does a

management should work, making new ideas etc...


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EXPECTATIONS???


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