bondi australian premium beer trade presenter
TRANSCRIPT
the premium session beer
A NEW AUSSIE HAS LANDEDBondi Australian Beer is an Australian designed and Australian owned refreshing, easy to drink lager. It’s “the premium session beer”. Brewed to our Australian recipe, Bondi delivers a premium quality taste combined with striking branding.
Our beer is named after the world famous, instantly recognisable and iconic Bondi Beach in Sydney. The Bondi brand typifies the relaxed, and sophisticated lifestyle and attitude of Australians and delivers a new exciting brand and fantastic beer in range of packaging formats and sizes.
With innovative marketing support encompassing far reaching social media campaigns through to national press advertising and exciting high prize value competitions we are driving further consumer awareness of an already very familiar and aspirational Australian name to people around the world - Bondi!
TASTE PROFILECreated at a microbrewery in the heart of Sydney in the spring of 2009, Bondi is brewed combining barley malt, unmalted cereals and specially selected aromatic hop varieties that present the true taste of a sophisticated Australian premium lager. It is characterized by a fruity aroma, a pleasant, medium intense bitterness and a refreshing clean aftertaste.
With a taste and finish drinking well above its 4% ABV and with a light gas profile, Bondi is the premium session
beer for all occasions. Bondi is changing the way people feel
about Australian beer.
changing the way peoplefeel about Australian beer
.
pportsocial o d
mpetitions mer y familiar ame - Bondi!
hop varieties that present the true tasteof a sophisticated Australian premiumlager. It is characterized by a fruity aroma,a pleasant, medium intense bitterness anda refreshing clean aftertaste.
With a taste and finish drinking wellabove its 4% ABV and with a light gasprofile, Bondi is the premium session
beer for all occasions. Bondi is changing the way people feel
about Australian beer.
ay peopleralian beer
…it may be as simple as it’sA GREAT NEW AUSTRALIAN BEER!
WHY BONDI BEER?…• Named after the world famous Australian beach, Bondi beer fuses this established global recognition together with modern, eye catching labelling and a premium Australian lager brew to create a distinctly new AUSTRALIAN brand experience.
• It’s an aspirational lifestyle brand that positively enhances the proven high levels of consumer desire to travel to and experience Bondi Beach and Australia, avoiding the obvious and stereotypical portrayal of Australia and Australians. • Bondi Beer represents the sophisticated tastes and lifestyles of 21st century Australians; the enjoyment of sun, surf and the great outdoors, fine food and travel, relaxing with friends and fun times. Bondi is changing the way people feel about Australian beer.
• The Bondi brand immediately resonates with the Australia aware consumer. This awareness of quality Australian product is reinforced by its world renowned quality wines and the desirability of Australia as a destination by the wide spread and positive travel, food, natural history, drama and lifestyle programs and articles across multiple media channels internationally.
• Bondi targets 18-35 year old males leveraging the influence of our Brand Ambassadors and Extreme sports event support yet it also appeals to an older demographic seeking a new experience in a craft style lager offering. Our branding and taste profile is suited to premier clubs and restaurants as well as for the take home market and events. It has also been well received by the 18-35 year old female demographic.
• The quality, taste & finish are well above its 4% ABV. Bondi is a PREMIUM SESSION BEER delivering a remarkable quality experience for the consumer.
• The brand design and range of packaging addresses the varied needs of retail, off-license outlets, C-Stores, events, catering and on-premises channels and clients.
• Bondi is presented in an extensive range of packaging formats all from a single brewery to maintain quality and consistency. It is delivered in Glass, Can, PET and One Way Kegs to meet the needs of multiple channels. With a stable and scalable supply chain and a state of the art brewery with over 100m hectolitres per annum capacity we can quickly and consistently deliver high volumes for major orders.
• Bondi in a 9 month shelf life PET (Plastic) and our One Way Kegs deliver a readymade CSR and “green” platform combining demonstrable environmentally friendly/recycle and anti–glassing/safety/light weight fuel saving links.
• Our beer is priced competitively within the market for its premium look and taste and is commercially enabled with proactive face to face support from our senior management team around the world
REMARKABLE BRAND SUPPORT• Our marketing campaigns have successfully captured the hard to reach early adopters and influencers within the skateboard and BMX market segments and are underpinned by an escalating social media following and interaction.
• Bondi’s below and above the line marketing and advertising campaigns drive consumer awareness and demand for product. We also provide specifically targeted promotional programs to drive sales at your depot, retail store or licensed premises and participate in your own promotional activities as required.
• Similarly we create and deliver focused marketing programs for trade distributors and wholesalers to ensure your commercial clients recognise Bondi as a “must have” brand. Working with your sales teams, merchandisers, buyers and depot managers we ensure that your team, clients, venues and outlets receive the support needed to secure high volume sales.
• Our support continues in store, in depot and on premise through the provision of high impact Point of Sale, a range of bar merchandising, implementation of brand awareness campaigns such as national competitions, extreme sports sponsorships, specific venue support, events and musicmsponsorships through to the supply and participation in major events and festivals.
Canunit 500ml ABV 4% units / tray 24 weight tray 13.5kgs trays/ pallet 72trays/20ft 1000 shelf life 12 months shelf 6 x 4 hi cone
capricorn brands [email protected]
www.bondibeer.combondibeerbondibeerco
Glassunit 330ml ABV 4% units / tray 24 weight tray 12.5kgs trays/ pallet 54trays/20ft 1200 shelf life 12 months shelf 4 x 6 card on premises 24 shrink
PETunit 330ml ABV 4% units / tray 24 weight tray 8.5kgs trays/ pallet 66t rays/20 f t 1600 shelf life 9 months shelf 4 x 6 shrink on premises 24 shrink