DISCOVER TRUE IMAGINATIONYour guide to crafting an imaginative cocktailWelcome to the sixth annual Nation’s Most Imaginative Bartender Search, presented by USBG and GQ Magazine. With 37 cities participating, discovering true imagination is more important than ever. Since cocktails are meant to be enjoyed and shared with others, it will be key to create uniquely approachable recipes.

This year features even more exciting elements for the participating bartenders. All local market finalists will be featured in the GQ “Men of the Year” Issue advertorial and at the USBG Bartender Summit sponsored by BOMBAY SAPPHIRE®, taking place in Las Vegas, Nevada, september 9–12, 2012. The 2012 Most Imaginative Bartender will be featured on the cover of the GQ “Men of the Year” Issue, be a guest bartender at the GQ Man of the Year event in Los Angeles, attend the Global Finals, host a VIP Magazine Launch Party at their account and become an honorary Brand Ambassador. Use this guide as a road map to your creation.

the 2011 most inspired bartenderBryan Dayton – Denver, CO

2011 GQ cover

2011 GQ advertorial

bombaY saPPhire® east gin introduction

All bartenders who participate in the program will be among the first bartenders in the country to interact with the new product. Participants will receive a bottle of BOMBAY SAPPHIRE® East Gin during the Intrinsics Presentation. Bartenders will be allowed to submit a cocktail using BOMBAY SAPPHIRE East as the base spirit.

FY13 most imagiNative barteNder Program

be brilliaNt aNd iNsPired. driNK resPoNsiblY!facebook.com/bombaysapphire©2012 Bombay Sapphire, the Bombay Sapphire Bottle Design and device are trademarks and/or registered trademarks. Imported by the Bombay Spirits Company U.S.A., Coral Gables, FL. Bombay Sapphire Gin – 47% Alc. by Vol.; Bombay Sapphire East Gin – 42% Alc. by Vol.

NatioN’s most imagiNative barteNder searchrules aNd regulatioNs

Bartenders can create any style of cocktail to be chosen from the following categories:• Predinner• After-Dinner• Classic Cocktail• Summer Cocktail• Avant-Gardeeach bartender will create two (2) cocktails.The bartenders representing the participating National Accounts who are deemed their account’s Most Imaginative Bartender will be invited to the USBG Bartender Summit sponsored by BOMBAY SAPPHIRE® in Las Vegas, NV.

reciPesRecipes shall be expressed in fluid ounces, divided in respectively whole numbers (0.5 oz., 1 oz., 2 oz., etc.), dashes and/or drops being the smallest quantities. The content of the cocktail shall not be less than 3 oz. and no more than 11 oz. Any dashes and drops (and other comparable bar measures) are included.

Recipe should contain:• At least one (1) but not more than four (4) alcoholic ingredients• At least one (1) and only one (1) alcoholic beverage as a base spirit (e.g., gin, brandy, rum, vodka, etc.)• All other ingredients must therefore be utilized as a flavouring modifier (e.g., bitters, liqueurs, cocktail syrups, etc.)• NO more than seven (7) ingredients (including dashes and drops)

Homemade or Self-made ingredients will be permitted ONLY if they are available and in production within your account. Ingredients may be poured with a measuring cup and/or freely poured.

Bartenders may choose from the following methods to prepare their cocktails:• Build (directly in glass)• Stir (mixing glass)• Shake (strain or double-strain)• Blend (electric)

Bartenders are encouraged to use their own bar utensils to prepare the cocktail.Each participant must provide his/her own glassware.

iNgredieNtsFruit juices, non-alcoholic mixers and carbonated and non-carbonated waters are allowed.Dairy products shall consist only of milk, cream and eggs.All spraying of an ingredient (vapour) from a canister shall be allowed (as long as they are clearly identified).Any substitutions and questionable ingredients in a participant’s original recipe must have the approval of the USBG before mixing.

garNishesGarnishes will be prepared (cut up) prior to presentation.Cocktails should be garnished only on completion of the prepared drink. Placing the garnish on the glassware prior to preparing the cocktail will not be accepted.Other fruits, vegetables or herbs and/or items derived like leaves, stems and pips from fruits, vegetables or herbs may be used.The use of nonedible flowers will not be permitted.Food dyes shall not be allowed.All forms of herbs and spices, condiments, etc., can be used.Only standard long straws, short straws, cocktail picks and stirrers are to be used and will be provided and should be without any kind of logo or branding.

JudgiNgCocktails will be judged by both a Brand Ambassador and up to three additional judges.The Brand Ambassador will be the lead judge.The lead judge will collaborate with “blind” judges.The final score will be a combined rating from both the “blind” judges and lead judge.

cocKtail evaluatioNThe following scoring will be used for all events:

PracticalitY:EXCELLENT: 20 PointsVERY GOOD: 15 PointsGOOD: 10 Points

taste/aroma:EXCELLENT: 15 PointsVERY GOOD: 10 PointsGOOD: 5 Points

aPPearaNce:EXCELLENT: 10 PointsVERY GOOD: 7 PointsGOOD: 4 Points

In the case of a tie, the OVERALL IMPRESSION of the cocktail will be used as a tiebreaker. Should a tie remain after the tiebreaker, the participant with the highest score in the TASTE/AROMA category will be deemed the winner.

The OVERALL IMPRESSION scoring isas follows:

EXCELLENT: 4 PointsVERY GOOD: 3 PointsGOOD: 2 PointsFAIR: 1 Point

be brilliaNt aNd iNsPired. driNK resPoNsiblY!facebook.com/bombaysapphire©2012 Bombay Sapphire and device are trademarks and/or registered trademarks. Imported by the Bombay Spirits Company U.S.A., Coral Gables, FL. Bombay Sapphire Gin – 47% Alc. by Vol.; Bombay Sapphire East Gin – 42% Alc. by Vol.