bob the builders holds the secret to effective web design

www.positiveadvertising.com

BOB THE BUILDER HOLDS THE SECRET TO EFFECTIVE WEBDESIGN - REVEALED

http://www.positiveadvertising.co.uk/

There are about 25 million homes in the UK!!



There are about 25 million homes in the UK.!!


But do you know how many websites there are?


Over 10.5 million …




and 225,000 added in June 2014

Over 10.5 million …


And do you know what’s more

STAGGERING?



About 99% of these websites



HOLY SH*&T



that’s a

HOLY SH*&T

99% FAIL RATE



11

WHY?



Well, like many houses


they‘ve been thrown up without much thought as to who will use or live in them.



Template driven



Template driven one size fits all web design

www.positiveadvertising.comImage Credit: Imad HADDAD : https://www.flickr.com/photos/haddadi/



No strategy



No strategy before designing a website



No goals


www.positiveadvertising.comImage credit: https://www.flickr.com/photos/rabiem/

No goals established



No benchmarking



No benchmarking the competition



No keyword research



No online marketing budget



No online marketing budget allocated after launch

Image Credit: Philip Brewer https://www.flickr.com/photos/bradipo/


OK, OK


enough of this damn preaching


OK, OK


enough of this damn preaching

To succeed on the web you need a safe and practical pair of hands.


Meet Bob




Meet Bob, Bob’s a builder



. . . and he’s ready to reveal the secret to effective web design . . .!

Meet Bob, Bob’s a builder


Ready?




The golden rule for building a dream house and a website is exactly the same . . .



Never talk to Bob the builder!



Talk to Alan the architect FIRST!!



Architects are dream catchers!



Architects are dream catchers!

Builders are kit constructors!



Choose a builder for an identikit boxy solution.



Choose a builder for an identikit boxy solution. !

Simply throw out half of your possessions and move in. !

Image of house credit: http://www.publicsectorexecutive.com/



Choose an architect to translate half remembered daydreams into fully-realised CGI visions of the perfect family home. !



Balcony wet room?

Image Credit: http://www.eqlife.co.uk/



Balcony wet room?

Paved patio?




Balcony wet room?

Ensuite breakfast bar?

Paved patio?




Alan the architect won’t cramp your style


GOOD web design agencies…





have their own Alan to ask the right questions




have their own Alan to ask the right questions

We call our Alan a user experience

designer, UX for short.


A UX designer’s job is to plan your website around your goals & customers’ needs.





You don’t enter a home via the shower room…




or have corridors with dead ends


Like an architect’s floor plan




UX designers plot the customer journey around your website, accessing pages with minimum fuss and obstruction.



UX designers plot the customer journey around your website, accessing pages with minimum fuss and obstruction.

On any device



Remember Bob?!



Well, just like Bob is no architect



Alan is NO web designer!

Well, just like Bob is no architect


If you design the roof before the foundations




You may need Harry Potter staircases to move around your new home.

Image Credit: http://www.mobygames.com/



That’s why UX designers



That’s why UX designers start with solid foundations



LIKE, Alan the architect

would not talk to…



Bob the builder



Until…



He has talked to his clients about their budget lifestyle, planning, location, number of rooms , garden, garage … you get the picture…



He has talked to his clients about their budget lifestyle, planning, location, number rooms , garden, garage … you get the picture…



a UX designer



a UX designer

will need to meet the exact needs of the customer!



a UX designer

He won’t talk to the web designer until he has spoken to the client about their brief, budget, product, competitors, customers, their history, their future.



Forget the stunning looking websites

you keep looking at with the big hero image!



Yes, that’s what we mean.



Yes, that’s what we mean.

BUT, where’s the“buy” button?



a UX designer will work with…



a UX designer will work with…

Content creators



to ease your customer’s trip around your website.



to ease your customer’s trip around your website.

No more walking into wardrobes by mistake



The UX designer and the content creator will then speak to


The UX designer and the Content creator will then speak to


The SEO specialist


to formulate a keyword map





so shoppers can find your website just as easily as a post code in a ‘sat nav’ can find your house



so shoppers can find your website just as easily as a post code in a ‘sat nav’ can find your house

cheap sat nav




cheap sat nav


making sure visitors don’t turn up at your neighbour’s BBQ by mistake



Back to, Alan the architect




How you doin?




He is happy; you’re happy!

How you doin




He is happy; you’re happy!

Plans approved! Your dream house istaking shape.

How you doin



Now it’s Bob’s turn to work his magic



Bob’s got the plans, he’s not thinking 100 per acre boxesanymore.



He sees the dream, he’s

digging, laying the foundations

and bricks…



He’s talking to Alan, making sure he is sticking to the plan!


Like a dream home, your website takes shape around the user journey and your organisation’s brand guidelines



Like a dream home, your website takes shape around the user journey and your organisation’s brand guidelines


It’s so well planned



The brickies “Web Designers”




The chippies “Content creators”





The sparkies “SEO guys”






The architects “UX designers”


But wait-



But wait


who’s missing?



Ahhhh



The Landscapers “Developing & Coding websites

Ahhhh






The architects “UX designers”The Landscapers

“Coders”







“Coders”

All working together to build







“Coders”

All working together to build your dream home







“Coders”

All working together to build your dream home“your effective lead - generating website”



Dream house ready!



Time for the house - warming party


www.positiveadvertising.comimage credit: http://myhandsmadeit.com/



Remember, get the invites out to all the family and friends.

image credit: http://myhandsmadeit.com/



Remember, get the invites out to all the family and friends.Remember, get the invites out to all the family and friends. !Include directions and wait for the house-warming gifts to roll in!

image credit: http://myhandsmadeit.com/



Website launch



Website launch!• Checks made

!• Publicity out

!• Existing customers informed

!• Ongoing marketing plan complete



Sales roll in.Kerching!


For building your dream home contact Alan the architect .

For lead generating websites contactwww.positiveadvertising.com



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