IBM BluemixDavid Ziskind – Bluemix Sales Lead

©2014 IBM

Corporation

Agenda

• Bluemix Design Thinking

• Bluemix Platform

• Bluemix Services

• Demo

©2014 IBM

Corporation

Bluemix Design Thinking: Dynamic Composition

App development today is about speed and choice

Design Thinking

Containers

Extreme Agile

MobileIoT

APIs

Microservices

Cloud provides developers with instant access to the APIs, services and

infrastructure they need to launch their ideas into the present.

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©2014 IBM

Corporation

Bluemix was built from the ground up with a user-based and design-centric approach.

It addresses these personas and key needs.

Our users include novice,

born-on-the-cloud, and

enterprise developers.

Want to compose

applications quickly with

useful APIs, to avoid

tedious backend config.

Expect fast time-to-value,

simplicity, flexibility, clear

documentation.

Failing

Fast

Seconds to

DeployFriction

Free

Any

Language

Continuous

Integration

Mobile

ReadyFocus on

Code

Choice of

Tools

Useful

APIs

Bluemix Goals: Focus on the Cloud & Enterprise

Application DevOps

©2014 IBM

Corporation5

~ Minutes

Customer Managed

Bluemix Managed

IaaS

Benefits

Setup environments and

deploy apps very quickly.

Infrastructure and platform

managed by SP.

Time Commitment

Minutes to setup and deploy.

Focus on your apps and their

data.

Bluemix – Time to Value, Speed

~ Weeks

IBM Bluemix

~ Days

Time to initial deployment

Code

Data

Runtime

Middleware

OS

Virtualization

Servers

Storage

Networking

Core IT

Today’s apps must keep up with the speed of the app revolution.

Bluemix PaaS Benefits

• Setup your environment and deploy

apps within minutes

• Bluemix manages the Infrastructure

AND the platform

Bluemix PaaS Time Commitment

• Minutes to initial deployment -

developer can handle everything on

his/her own

• Maintenance and upgrades of Platform

and Infrastructure handled by Bluemix

Platform as a Service

©2014 IBM

Corporation

Bluemix: IBM’s Cloud Platform

• DevOps

• Big Data

• Mobile

Portfolio of IBM, 3rd Party & Community boilerplates, runtime & services

• Cloud Integration

• Security

• Internet of Things

• Watson

• Business Analytics

• Database

• Web and application

Developer experience

• Rapidly deploy and scale

applications in any language.

• Compose applications quickly

with useful APIs and services and

avoid tedious backend config.

• Realize fast time-to-value with

simplicity, flexibility and clear

documentation.

Enterprise capability

• Securely integrate with existing

on-prem data and systems.

• Choose from flexible

deployment models.

• Manage the full application

lifecycle with DevOps.

• Develop and deploy on a

platform built on a foundation of

open technology.

Built on a foundation of open

technology.

Build, run, scale and manage applications in the cloud

©2014 IBM

Corporation

The Structure of Bluemix

Building an Increasingly Flexible Delivery Model

Public Dedicated On-premises

Services Integration Portability

Flexible Deployment Models

July, 2014 December, 2014 Projected 2015

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Bluemix Dedicated

Dedicated

Public On-Prem The power and simplicity of Bluemix – in your own

dedicated SoftLayer environment that’s securely

connected to both the public Bluemix and your own

network.

Dedicated to you Single tenant hardware that’s dedicated to you –

allowing you to satisfy regulatory & legal compliance.

Feels like home Secure, fast, and unmetered access. Bluemix

Dedicated sits on your network via VPN or direct

network connectivity.

Focus on apps,

not iron

Focus on building custom applications and services.

IBM manages the platform and dedicated services.

Global- so you’re

local

Get closer to your users. Bluemix dedicated can live in

any SoftLayer data center around the world.

Pay smart Pay based on intuitive runtime/service metrics and

adjust capacity monthly depending on needs.

We’re on call 24/7 Experts are always on call to solve problems. Premium

support options are also available to further meet your

requirements.

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© 2015 IBM

Corporation

Bluemix Local

Local

Public Dedicated

The power and simplicity of Bluemix – in your own

data center. Bluemix provides an on premise

platform for delivery Cloud Foundry and Docker

capabilities through a consistent experience.

Deployed On

Premises

Side by side with your existing infrastructure

Embrace Open

Standards

Bluemix Local combines the power of OpenStack,

(VMs & Pure) Cloud Foundry and Docker

Managed Platform Focus on building custom applications and services.

IBM manages the platform and local services.

Portability Burst and move workloads as performance

requirements and regulations change

Proximity Where you need it in order to support latency

sensitive workloads

We’re on call 24/7 Experts are always on call to solve problems.

Premium support options are also available to

further meet your requirements.

©2014 IBM

Corporation

Enabling portability for workloads

Public Dedicated On-premises

Containers are a critical

foundation of Hybrid

Cloud and portability.

Building consistent APIs for

Infrastructure and Services

across cloud environments.

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Integrate with your on-premises applications

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Securely connect to and leverage data/functionality from your

existing systems.

API from On-Premises

Embedded Private API Catalog

Secure Connector

Cast Iron Integration

Pick your own development tooling

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IBM providedFully integrated repository

and web editor to deploy

directly to Bluemix.

Use your ownUse your editor (e.g. Sublime,

Eclipse) and deploy through the

Cloud Foundry command line.

Code wherever you work best. Deploy in seconds.

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Monitor your apps in real time

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Integrated diagnostics for detailed application behavior.

Security without the headache

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You focus on your apps and their data. IBM manages the rest.

• Leveraging SoftLayer and IBM hosting

experience

Exploiting IBM portfolio of capabilities

• Adheres to rigorous IBM security

standards:

Tools to secure your apps

• SSO for multiple applications and

social logins

• Appscan for web and mobile to detect

vulnerabilities

Defense in depth

Intrusion

protection/penetration

testing

Data isolation in virtualized

components

Automated patch

management

Code

Data

Runtime

Middleware

OS

Virtualization

Servers

Storage

Networking

Developer’s

Focus

IBM’s Focus

Why are developers using Bluemix

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• Runtimes, services, and tooling up to

you

Choice

Industry Leading IBM Capabilities

• Services leveraging the depth of

IBM software

• Full range of capabilities

Completeness

• Open source platform and services

• Third party to enable key use cases

Security

Services

Web and

application

services

Cloud

Integration

Services

Mobile

Services

Database

services

Big Data

services

Internet of

Things Services

Watson

Services

DevOps

Services

The Richest Services available Anywhere!

Industry Leading IBM Partners

• Apple/Bluemix

• Microsoft/Bluemix

• Twitter/Bluemix

• Watson/Bluemix

• Bluemix Garages & IBM Interactive

• IBM Cloud Marketplace

• Docker/Bluemix

Build cognition into your apps with Watson

Watson is creating a new partnership between people and computers

that accelerates, enhances, and scales human expertise.

“we’re able to work with

cognitive computing capabilities

that we couldn’t dream of

creating ourselves - it’s a

fantastic opportunity and a real

chance to transform our

industry”

“…we were able to quickly and

easily embed Watson's

capabilities into our eyeQ

insights platform to provide an

even more personalized

shopping experience”

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• Eight cognitive services

• Available only in Bluemix

• What customers are saying:

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Coming soon! .NET Applications on Bluemix

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Providing developers with more choices to help build the next killer app

.NET developers will be able to take advantage of IBM Bluemix services such as Watson, Internet of Things, Mobile, Big Data, etc.

One platform where developers can chose from .NET, Java, Node.js, PHP, Python, Ruby, Go, and numerous other community provided runtimes

Enhanced developer tools to deploy .NET applications to Bluemix

IBM DevOps services to include .NET applications in your continuous delivery pipeline

Microsoft is a trademark of the Microsoft group of companies

Bluemix GarageBuilding apps, community and relationships to deliver innovation

@ibmbluemix

@robinsonsj

Thank You. Q &A