…powering product launches… building a sense of community

…and more

Alexandra Wheelerdirector, digital strategy

1 it’s about relationships, not marketing

2 social fits within a larger digital strategy

4From: Razorfish FEED 2009

97% said that a digital brand experience influenced whether or not they purchased

1.6 million organic connections

undeniable Frappuccino love

realizing the power and potential of those connections…

opening new ways to engage with us @frappuccino

…and frappuccino.com

…enabling personalization through an engaging

experience

…and increasing the points of connection

…and rewarding and loving our

existing communities too

celebrating the power of “we”

galvanizing our global digital

community

providing value, encourage sharing

recognizing our dimensions

elegant utility

amusing discovery

thanks.