COCC Blogging

by Suzanne Bell

http://www.linkedin.com/pub/suzanne-bell/6/939/296

@BellMarketing

http://coccblogging.wordpress.com

Agenda• Introductions• Class expectations• Blogging lecture• Break• WordPress Account• WordPress Features• Break• Q&A• Next Class Homework Retrieved online at kmonadollaraday.wordpress.com

Introductions• Name• Company• Why are you taking this

class?

Retrieved online at lindsayburoker.com

Why Blog? • Blog =

– original content– thought leadership– shareable information that promotes company as a “go-to”

resource– dialogue with your audience– better ROI for sales.

• What is Content Marketing? – content marketing is the art of communicating with your customers and prospects without selling

(via contentmarketinginstitute.com)

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Our Market

Text

Retrieved online at dr4ward.com

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Greatest Challenge

Great Content = Mastering The Basics• Know your audience• Know your resources• Know your voice• Dialog

– it’s not about pushing content.

Retrieved online at marketingthink.com

Know your audience.

• Who is your target audience?• What matters to them?• How can your company matter

to your audience?• What unique perspective can

your company offer?• Why do you want to begin?

Retrieved online at marketingthink.com

Examine your resources.

• Is there a champion at executive level?

• Who will write, edit, review, post blog?

• What resources do you have for writing?

• How often will you post? • What will you post?• What department owns

content?• How do you measure success?

Retrieved online at prdaily.com

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Great Content Recipe = News• Timely• Significance• Proximity• Prominence• Human Interest

– source: http://www.mediacollege.com/journalism/news/newsworthy.html

Retrieved online at dr4ward.com

Example format and voice.

• Video– http://www.youtube.com/user

/charlestrippy

– http://www.willitblend.com• Photo

– http://twistedsifter.com

• Article-focused– http://www.theverge.com