blogging for entreps intro
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TRANSCRIPT
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BLOGGING for ENTREPRENEURS
An Introduction
MARIA “RIA” A. JOSE
Professional Blogger
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Blog
• an online journal• a website where entries (or posts)
are written in chronological order and commonly displayed in reverse chronological order
• can also be used as a verb, meaning to maintain or add content to a blog.
Wikipedia: Blog
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Why Blog?
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Why Blog?
Blogging gives us an avenue for marketing and public
relations.
What Do We Get From Blogging?
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Why Blog?
Blogging gives us customers or clients.
What Do We Get From Blogging?
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Why Blog?
Blogging gives us references and resources.
What Do We Get From Blogging?
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Why Blog?
Blogging gives us a chance to interact with
industry members, suppliers, and clients.
What Do We Get From Blogging?
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Why Blog?
Blogging gives us a chance to expand
business.
What Do We Get From Blogging?
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Why Blog?
Blogging gives us greater opportunities.
What Do We Get From Blogging?
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http://googleblog.blogspot.com
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http://smhypermarket.blogspot.com
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http://www.eventsbyria.com
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Advantages
• accessibility
• faster and easier expansion of business
• one-to-many approach
• immediate response and results
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Limitations
• not all people may get the message• inability of shoppers to touch, smell,
taste or try-on tangible goods before making an online purchase
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How to Succeed
• Innovate
• Know your product and services well
• Be Open-Minded
• Engage Your Readers
• Be Passionate