golden rules from phil top entreps

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    GoldenRulesfromPhilippinesTopEntrepreneursCompiled by:

    Nonita C. Patalinghug

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    Philippine top entrepreneurs have golden rules to

    share. These are time-tested guides for other

    entrepreneurs and would-be entrepreneurs wanting

    to become successful also in their business venture.

    These real entrepreneurs know that success doesnt

    happen to them. They make success happen. And

    they take control for their future.

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    There is no such thing as overnight success

    or easy money. If you fail, do not be discouraged; try again.

    When you do well, do not change your ways. Success is not

    just good luck: it is a combination of hard work, good credit

    standing, opportunity, readiness and timing. Success will notlast if you do not take care of it.

    Henry Sy

    Philippines retail king,Founder and chairman of SM department stores,

    SM Group of Companies

    Banco de Oro Universal Bank

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    Success is not necessarily about connections,

    or cutting corners, or chambathe three Cs of

    bad business. Call it trite, but believe me: success

    can be achieved through hard work, frugality,

    integrity, responsiveness to change, and most of

    all, boldness to dream. These have never beeneasy slogans for me. I have lived by them.

    John Gokongwei Jr.

    Philippines smartest entrepreneur,Chairman Emeritus of JG Summit Holdings, Inc.

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    Entrepreneurs should never give up due to failure.

    Not just entrepreneurs, but people of whatever

    professionall of usshould learn from our setbacks.

    We should never surrender to despair.

    Lucio Tan

    Philippine Airlines,

    Philippine National Bank, Fortune

    Tobacco Corp,

    Asia Brewery Inc.

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    Doing business is all about providing a good

    product or service to your customers. A good

    businessman is he who knows that what is

    successful today may not be so tomorrow.

    Technology changes so fast, and so do peoples

    needs and wants. Thats why it would do wellfor a businessman to know how to adapt to

    change. He must constantly reinvent the

    business, or it wont last.

    Andrew TanMegaworld Corporation

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    An entrepreneur must follow his gut feel only after he has

    carefully weighed the pros and cons of any situation. If you

    do what you believe in, you can never go wrong. And knowwhat you can and cannot do, because it is in knowing your

    limits that you can determine the kind of risks you can take.

    Doing business is never easy. When starting, try to be hands-

    on in everything. The real test of an entrepreneur is how farhe can go when the tides of business turn for the worse. It is

    in times like these when he should be unafraid. Be

    aggressive. Know your markets needs and serve them.

    Ben Chan, The Bench Brands

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    Twenty-seven years ago we didnt have a firm vision that we

    would be number one, but we had a rough vision that wewould go outside the Philippines. We also had a goal: to take

    care of our customers and employees and to enjoy what

    were doing. Once we did all these things, the profits would

    come.

    Tony Tan CaktiongJollibee Foods Corp.

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    For thebusiness to prosper, the owner must know how todelegate responsibilities. If he wants to expand, he has to

    delegate; after all, he only has two hands and two feet. He

    has to put the right people at the right place. When looking

    for the right people, he should trust his gut feel.

    George YangGolden Arches Development Corp, owner of the

    master franchise of McDonalds in the

    Philippines

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    You have to adjust to the flow ofbusiness. If youre

    not open to change, your business cant move on.

    Socorro RamosNational Book Store

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    Abusiness (should be) dynamic. It must be flexible

    and attuned to the changing times. It must not stand

    still or be passive. It should continually search for

    progress and improvement. It must regenerate and

    reinvent itself.

    Rolando HortalezaSplash Corporation

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    Constantly reinvent your products to suit the changingtastes of your market. Julies as over 200 productofferingsa big leap since the days when we were the

    first to sell cheese bread in Cebu. And if youre the

    market leader, you have to spend more for product

    improvement.

    Roberto GandioncoJulies Bakeshop

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    Success is simply the convergence of opportunity

    and ability. We like to think that what happened toGo Nuts Donuts was precisely the result of a marketthat was ready for renewed excitement and ourability to deliver a quality brand and product via newretail innovations. In our businesses, we constantly

    look for high-potential area while ensuring that wehave the competency to capitalize on theseopportunities.

    Michael Trillana, Go Nut Donuts

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    Dont be afraid to make bold decisions. Thegreatest risk you are about to take may just be

    the source of your biggest profit. Before The

    Death of Superman (the comic book hero), my

    supply for that title was only 200 copies. Alam

    kong bebenta ang issue na yon, so I took achance and asked my supplier for 15,000 copies.

    Lahat yonnabenta.

    Filemon Barbasa, Filbars

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    Stay focused. If your business booms, dont

    look for another, entirely different business to

    start. Youll be sorry. Parang nanghuhuli ka ng

    rabbit: kapag dalawa yung hinuhuli mo,

    parehong makakawala yan. If you want to

    expand, choose a connected field. If you have arestaurant, start supplying stocks or create a

    placement agency for waiters.

    Les Reyes, Reyes Haircutters

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    We should have contentment and gratitude in

    our hearts, and not bitterness or envy.

    Contentment and gratitude can reducesuffering in life. We should also be humble and

    positive towards pain. Sometimes, our vision

    becomes clearer after our eyes have been

    washed with tears. Sometimes we have to be

    hurt to be stronger in business, in love, an in

    life.

    Victor Tan, Bobson

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    Be careful with your overhead.

    The success of a company depends

    on keeping your costs down.

    George LorenzanaOffice Warehouse Inc.

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    Be prepared to step out of your comfortzone. A lot of people who want to do

    business today think they can be their ownbossthat they would be in control of their

    time and activities. I can tell you right now

    that when you have your own business, 24

    hours is not enough. You will find yourselfworking very hard just to keep your

    business going.

    Emelda Teng

    MalditaThe P99 Store

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    A small idea can be the seed of a

    big business venture.

    Nelson YuvillaPhiltec Label Corporation

    designing and manufacturing printing and labels

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    "I was born poor, but poor was not born in me. And it

    shouldnt be born in you either. You can make it.

    Whatever you may wish to do with your future, you can

    make it. It gets dark sometimes, but morning comes

    always. Challenges breed character. Character breeds

    faith. In the end, faith will not disappoint you. You must

    not be disappointed.

    Manny V.Pangilinan

    ABC/TV5networkCignal Digital TV

    Smart Communications.

    http://en.wikipedia.org/wiki/Associated_Broadcasting_Companyhttp://en.wikipedia.org/wiki/Cignal_Digital_TVhttp://en.wikipedia.org/wiki/Smart_Communicationshttp://en.wikipedia.org/wiki/Smart_Communicationshttp://en.wikipedia.org/wiki/Cignal_Digital_TVhttp://en.wikipedia.org/wiki/Associated_Broadcasting_Company
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