blogging for business - how a blog makes your phone ring
DESCRIPTION
Panel discussion on business blogging by Martha Spelman - Marketing Musings Blog, Jeff Gotro CMC - Polymer Innovation Blog, Jennifer Beever CMC - B2B Marketing Traction Blog. Takeaways include what technology to use for your blog, how much time it will take, what to write about, how to promote your blog, whether or not to create a separate URL or domain for the blog or include it in your website. Sponsored by the Institute of Management Consultants.TRANSCRIPT
Blogging For Business
Bill Swanson – [Moderator] – CEO Decisions
Jeff Gotro – Polymer Innovations Blog
Jennifer Beever – B2B Marketing Traction
Martha Spelman – Marketing Musings Blog
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• Turn 8 blog posts into a White Paper • Free give-away to
build your list
Consistent branding with my website
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• Catchy title• Keyword rich•Ask a question
• Reinforce with image•Use bold to
highlight
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Benefits 1. Get more business2. Enhance your reputation as a subject matter expert3. Provides value to readers and establish your brand4. Get traffic (about 800 visitors/ month)5. Build a list6. Links to websites
– InnoCentrix– PolymerWebinars.com
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B2B Marketing Traction Blog
1 → 3
Top Landing
Pages
100s →1000s
168169904
24
27
March 2009
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Blog StrategyFind your voice
Find a style and tone that fits both your marketing persona and your audience
Find your “pace”Have fun with your blog, be engaging and stimulating
3FridayMarketing Soapbox
2Wednesday Strategy
1MondayHow-To’s
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Key Things to Leverage
(accessible-eu.org)
Blogging For Bus iness
Building the Blog
Keep it Simple Structure Visuals Skimmable Shareable
Blogging For Bus iness
Search Engine Optimization (SEO)
Keywords Anchor Text (Links) Alt Text (Images) Tags Excerpts Video
Blogging For Bus iness
Guest Blogging“Get Your Feet Wet” Research Influential Blogs Optimize Your Posts Expand Your Reach Build Your Audience Repurpose Existing Content
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Marketing Musings Blog
Blogging For Bus iness
Results Content > Google Search > Pitch
Google Places > Client
Blog > Referral > Client
Newsletter > Subscription Website
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Bill Swanson, PresidentCEO Decisionswww.CEOdecisions.comEM: [email protected]
Jeff Gotro, Innocentrixwww.innocentrix.comBlog: PolymerInnovationBlog.comEM: [email protected]: http://www.linkedin.com/in/jeffgotro
Jennifer Beever, New Incitewww.newincite.comBlog: http://www.newincite.com/blog/EM: [email protected]
Martha Spelman, Marketing Consultantwww.marthaspelman.comBlog: http://www.marthaspelman.com/blog-2/EM: [email protected]