blippar information

March 2014

A mobile app and cutting-edge content platform to instantly unlock content and bring the physical world to life.

Start blipping

More examples are available in our marker packs or at blippar.com

- Putting it all in context

- How Blippar can help you to:

• Activate

• Engage

• Measure

- Working together

- Start blipping

- Blippar’s success to date

- Appendix

Contents

It’s about igniting our senses; consumers want richer 360 degrees experiences. We want to be engaged, to touch and feel your brand but most importantly we want to be surprised.

*Microso) digital trends 2013 ** h6p://thinkdigital.travel/knowledgestream/mobile-‐search-‐on-‐the-‐rise/

This isn’t about AR

• 49% of us are more likely to buy from a brand that allow us to touch and feel products.*

• 37% are interested in more opportunities for multi-sensory experiences.*

• 21% believe digital services enhance their experience in the real world because they engage all their senses.*

At Blippar we’ll help you…

• Reach multiple touch points

Engage Measure • Design rich & personalized

content • Create Instant two-way

interaction

• Use real time data to assess performance

Activate

• Maximize your reach with one platform

• Take action and respond

to results instantly

Activate multiple touch points Make your whole campaign blippable

Packaging In-store Outdoor

Print

TV In-store

Merchandising Online Books

Play a game on your cereal box

Pick up a can to listen to music

Order pizza straight from the box

Buy your favourite items directly

Find nearest store

Virtually try on nail polish

Find a recipe for dinner

Activate…

…all day long

Direct Response Real-time content Games Exclusive offers Polls Videos

Virtually try-on 3D worlds Photo booths Find a location Exclusive content

Recipes

Competitions

Data Capture And many more…

?

Engage users with powerful features

With every experience shareable

Measure, assess & respond

Total number of blipps, unique users, and average interaction time per blipp Click-through-rates & direct responses

Measure the campaign metrics on your personal dashboard and tie back to your business objectives.

How, where and when users interact with your content Return on Investment

Personal dashboard Blipps per day Blipps per hour Blipps by location Blipps by marker

We’re with you all the way

Brainstorm

• Consultancy • Tips & hints

Design

• Content creation • Asset collation

Build

• A/B testing • Tech support

Publish

• Marketing / PR • Social media

Measure

• Campaign review • Data analysis

How to start blipping?

1. Choose your marker

Press page, logo, billboard – or

any static image

2. Invest in content

Create value and a reason to interact

3. Add the Blippar CTA

It’s key to the success of the campaign

4. See it come to life

Build, go-live and start blipping!

Our success to date

Million users Active users

4.5 + 60 % Million interactions

in total

1.5 MINS

average interaction time per blipp

7.5 average blipps per campaign per user

Featured on over 1 Billion SKUs

In over 10 million press pages

750 brand partners with

70 % renewal rate

28 +

S A N F R A N S I S C O • N E W Y O R K • L O N D O N • T O K Y O • M A D R I D • I S T A N B U L • M U M B A I

Key takeaways

Engage fully with consumers

Measure each blipp’s success

Activate your whole campaign

Next steps

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Appendix

Heinz Tomato Ketchup Blippable pack

804,758 267,662 3 TOTAL BLIPPS UNIQUE USERS AVERAGE BLIPPS

Blipp delivered: •  Exclusive content via 3D animated recipe book

•  Consumer engagement with daily competition

•  Downloadable content refreshed weekly

Campaign Promotion: •  Social media and advertorial

Most successful on pack campaign to date

Case study - December 2013

Maybelline Color Show

112,889 57,871 2.1 TOTAL BLIPPS UNIQUE USERS AVERAGE BLIPPS

Blipp delivered:

•  Virtual try on of 40 new nail polishes

•  Shared across social media

Blipp effect:

•  High average interaction time of 4.2 min

•  Provided actionable data:

•  Over 10% of users shared across social media

•  Great media coverage and high interest from bloggers

Blippable ad in Vogue, ELLE, People and US Weekly

Improved stock replenishment and informed color choice of subsequent ads.


Juice Burst

241,070 91, 777 2.6 TOTAL BLIPPS UNIQUE USERS AVERAGE BLIPPS

•  Exclusive videos’

Blippable packaging, marketing collateral and print ads

1 Only available on print ad 2 According to independent research conducted by client.

•  Possibilities to win prizes

•  Poll to collect consumer’s preference 1

•  Take your picture & share on social media 1

Blipp delivered:

Post-Blipp effect: 2

•  On average people are likely to tell 5 other people and show 4.8

•  Purchase intent increased

•  Juice Burst is seen as new and different

•  Average interaction time of 1.8 mins

This Old House Blippable cover and multiple pages within magazine


Blipp delivered: •  Product giveaways worth over $500,000

Circulation - 950,000 print editions

•  Customise front cover with own home and headline

•  Take photo of bespoke cover and share on social media

•  Click-to-buy options

Blipp effect – High number of blipps per reader, and high average dwell time of 5.56 minutes

Case study – March 2014

Justin Bieber Blippable poster and album cover

1,165,272 443,296 2.6 TOTAL BLIPPS UNIQUE USERS AVERAGE BLIPPS

Blipp delivered: •  Exclusive video content

Campaign Promotion - social media, outdoor

•  Consumer engagement: take photo with Justin & chance to share on social media

•  Enter competition to win concert tickets

•  Buy album directly

Blipp effect - High popularity among tweens and generated a huge buzz on social media


Shortlist Magazine Blippable magazine with 20 pages of interactive content


Blipp delivered: •  World’s first ‘playable’ cover

•  Video plays

•  Buy now links

•  Competitions

•  Instant vote/polling

•  Virtual ‘try-on’s’

Most successful interactive magazine campaign to date.


Wrigley’s 5gum

Blipp delivered:

• Exclusive game with opportunity to win prizes

• Drive to 5gum website

Campaign promotion:

• In-store, outdoors and social media channels


Blippable packaging, posters and POS


Best practices

Invest in content

• This is what your customers want,

not the tech

• Create value and a reason to interact

Creating a successful campaign

Educate

• Invite your customers to connect with you

• Use clear, bold, & enticing call-to-action

Think strategically

• Blippar should enhance your cross

media campaign

Use the experts

• Check Blippar’s best practice &

case studies

Selection of clients who have joined the Blippar platform

Why Blippar over other AR mediums?

Other Medium Pros Cons How Blippar compares

QR/Snaptags

Single platform • Limited to web-linking • Capacity for one web-link only

- Can turn single image into multiple web-links - Adds a creative augmented layer - Allows for creativity in marker design - Offers wide range of interactive features

Digital watermarking IP-protection tools

• Requires special print process • Weakens quality of original image • Increased file size • Fiddly user experience • Minimal content features

- No print process involved - Pure-play image recognition - Wide range of features and AR experiences - Single audience acquired through cumulative campaigns - Behaviour not limited to one format

Own app/SDK Complete app control

• No cross-pollination of audience/behavior • Consumer must download multiple apps

- Single audience acquired through cumulative campaigns - Eco-system behaviour not limited to one format - Fastest tech in terms of speed, UI and number of features - Better user experience - New behaviour: ‘to blipp’

Working with us

We build bespoke blipps to meet more

complex requirements.

Construct your own blipps, DIY style.

Get in touch for price plans

Blipp v. & n. blipp-ed, blipp-ing: the action of instantaneously converting anything in the real work into an interactive wow experience.

Keep in touch

[email protected] • blippar.com

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