Download - Blippar Information
![Page 1: Blippar Information](https://reader034.vdocuments.site/reader034/viewer/2022051818/54b7eb674a795989078b4801/html5/thumbnails/1.jpg)
March 2014
A mobile app and cutting-edge content platform to instantly unlock content and bring the physical world to life.
![Page 2: Blippar Information](https://reader034.vdocuments.site/reader034/viewer/2022051818/54b7eb674a795989078b4801/html5/thumbnails/2.jpg)
Start blipping
More examples are available in our marker packs or at blippar.com
![Page 3: Blippar Information](https://reader034.vdocuments.site/reader034/viewer/2022051818/54b7eb674a795989078b4801/html5/thumbnails/3.jpg)
- Putting it all in context
- How Blippar can help you to:
• Activate
• Engage
• Measure
- Working together
- Start blipping
- Blippar’s success to date
- Appendix
Contents
![Page 4: Blippar Information](https://reader034.vdocuments.site/reader034/viewer/2022051818/54b7eb674a795989078b4801/html5/thumbnails/4.jpg)
It’s about igniting our senses; consumers want richer 360 degrees experiences. We want to be engaged, to touch and feel your brand but most importantly we want to be surprised.
*Microso) digital trends 2013 ** h6p://thinkdigital.travel/knowledgestream/mobile-‐search-‐on-‐the-‐rise/
This isn’t about AR
• 49% of us are more likely to buy from a brand that allow us to touch and feel products.*
• 37% are interested in more opportunities for multi-sensory experiences.*
• 21% believe digital services enhance their experience in the real world because they engage all their senses.*
![Page 5: Blippar Information](https://reader034.vdocuments.site/reader034/viewer/2022051818/54b7eb674a795989078b4801/html5/thumbnails/5.jpg)
At Blippar we’ll help you…
• Reach multiple touch points
Engage Measure • Design rich & personalized
content • Create Instant two-way
interaction
• Use real time data to assess performance
Activate
• Maximize your reach with one platform
• Take action and respond
to results instantly
![Page 6: Blippar Information](https://reader034.vdocuments.site/reader034/viewer/2022051818/54b7eb674a795989078b4801/html5/thumbnails/6.jpg)
Activate multiple touch points Make your whole campaign blippable
Packaging In-store Outdoor
TV In-store
Merchandising Online Books
![Page 7: Blippar Information](https://reader034.vdocuments.site/reader034/viewer/2022051818/54b7eb674a795989078b4801/html5/thumbnails/7.jpg)
Play a game on your cereal box
Pick up a can to listen to music
Order pizza straight from the box
Buy your favourite items directly
Find nearest store
Virtually try on nail polish
Find a recipe for dinner
Activate…
…all day long
![Page 8: Blippar Information](https://reader034.vdocuments.site/reader034/viewer/2022051818/54b7eb674a795989078b4801/html5/thumbnails/8.jpg)
Direct Response Real-time content Games Exclusive offers Polls Videos
Virtually try-on 3D worlds Photo booths Find a location Exclusive content
Recipes
Competitions
Data Capture And many more…
?
Engage users with powerful features
With every experience shareable
![Page 9: Blippar Information](https://reader034.vdocuments.site/reader034/viewer/2022051818/54b7eb674a795989078b4801/html5/thumbnails/9.jpg)
Measure, assess & respond
Total number of blipps, unique users, and average interaction time per blipp Click-through-rates & direct responses
Measure the campaign metrics on your personal dashboard and tie back to your business objectives.
How, where and when users interact with your content Return on Investment
Personal dashboard Blipps per day Blipps per hour Blipps by location Blipps by marker
![Page 10: Blippar Information](https://reader034.vdocuments.site/reader034/viewer/2022051818/54b7eb674a795989078b4801/html5/thumbnails/10.jpg)
We’re with you all the way
Brainstorm
• Consultancy • Tips & hints
Design
• Content creation • Asset collation
Build
• A/B testing • Tech support
Publish
• Marketing / PR • Social media
Measure
• Campaign review • Data analysis
![Page 11: Blippar Information](https://reader034.vdocuments.site/reader034/viewer/2022051818/54b7eb674a795989078b4801/html5/thumbnails/11.jpg)
How to start blipping?
1. Choose your marker
Press page, logo, billboard – or
any static image
2. Invest in content
Create value and a reason to interact
3. Add the Blippar CTA
It’s key to the success of the campaign
4. See it come to life
Build, go-live and start blipping!
![Page 12: Blippar Information](https://reader034.vdocuments.site/reader034/viewer/2022051818/54b7eb674a795989078b4801/html5/thumbnails/12.jpg)
Our success to date
Million users Active users
4.5 + 60 % Million interactions
in total
1.5 MINS
average interaction time per blipp
7.5 average blipps per campaign per user
Featured on over 1 Billion SKUs
In over 10 million press pages
750 brand partners with
70 % renewal rate
28 +
S A N F R A N S I S C O • N E W Y O R K • L O N D O N • T O K Y O • M A D R I D • I S T A N B U L • M U M B A I
![Page 13: Blippar Information](https://reader034.vdocuments.site/reader034/viewer/2022051818/54b7eb674a795989078b4801/html5/thumbnails/13.jpg)
Key takeaways
Engage fully with consumers
Measure each blipp’s success
Activate your whole campaign
![Page 14: Blippar Information](https://reader034.vdocuments.site/reader034/viewer/2022051818/54b7eb674a795989078b4801/html5/thumbnails/14.jpg)
Next steps
Lorem ipsum dolor edit surm cadus
photor media blah blah blah
Title 1
Lorem ipsum dolor edit surm cadus
photor media blah blah blah
Title 2
Lorem ipsum dolor edit surm cadus
photor media blah blah blah
Title 3
![Page 15: Blippar Information](https://reader034.vdocuments.site/reader034/viewer/2022051818/54b7eb674a795989078b4801/html5/thumbnails/15.jpg)
Appendix
![Page 16: Blippar Information](https://reader034.vdocuments.site/reader034/viewer/2022051818/54b7eb674a795989078b4801/html5/thumbnails/16.jpg)
Heinz Tomato Ketchup Blippable pack
804,758 267,662 3 TOTAL BLIPPS UNIQUE USERS AVERAGE BLIPPS
Blipp delivered: • Exclusive content via 3D animated recipe book
• Consumer engagement with daily competition
• Downloadable content refreshed weekly
Campaign Promotion: • Social media and advertorial
Most successful on pack campaign to date
Case study - December 2013
![Page 17: Blippar Information](https://reader034.vdocuments.site/reader034/viewer/2022051818/54b7eb674a795989078b4801/html5/thumbnails/17.jpg)
Maybelline Color Show
112,889 57,871 2.1 TOTAL BLIPPS UNIQUE USERS AVERAGE BLIPPS
Blipp delivered:
• Virtual try on of 40 new nail polishes
• Shared across social media
Blipp effect:
• High average interaction time of 4.2 min
• Provided actionable data:
• Over 10% of users shared across social media
• Great media coverage and high interest from bloggers
Blippable ad in Vogue, ELLE, People and US Weekly
Improved stock replenishment and informed color choice of subsequent ads.
Case study - December 2013
![Page 18: Blippar Information](https://reader034.vdocuments.site/reader034/viewer/2022051818/54b7eb674a795989078b4801/html5/thumbnails/18.jpg)
Juice Burst
241,070 91, 777 2.6 TOTAL BLIPPS UNIQUE USERS AVERAGE BLIPPS
• Exclusive videos’
Blippable packaging, marketing collateral and print ads
1 Only available on print ad 2 According to independent research conducted by client.
• Possibilities to win prizes
• Poll to collect consumer’s preference 1
• Take your picture & share on social media 1
Blipp delivered:
Post-Blipp effect: 2
• On average people are likely to tell 5 other people and show 4.8
• Purchase intent increased
• Juice Burst is seen as new and different
• Average interaction time of 1.8 mins
![Page 19: Blippar Information](https://reader034.vdocuments.site/reader034/viewer/2022051818/54b7eb674a795989078b4801/html5/thumbnails/19.jpg)
This Old House Blippable cover and multiple pages within magazine
163,265 27,930 5.8 TOTAL BLIPPS UNIQUE USERS AVERAGE BLIPPS
Blipp delivered: • Product giveaways worth over $500,000
Circulation - 950,000 print editions
• Customise front cover with own home and headline
• Take photo of bespoke cover and share on social media
• Click-to-buy options
Blipp effect – High number of blipps per reader, and high average dwell time of 5.56 minutes
Case study – March 2014
![Page 20: Blippar Information](https://reader034.vdocuments.site/reader034/viewer/2022051818/54b7eb674a795989078b4801/html5/thumbnails/20.jpg)
Justin Bieber Blippable poster and album cover
1,165,272 443,296 2.6 TOTAL BLIPPS UNIQUE USERS AVERAGE BLIPPS
Blipp delivered: • Exclusive video content
Campaign Promotion - social media, outdoor
• Consumer engagement: take photo with Justin & chance to share on social media
• Enter competition to win concert tickets
• Buy album directly
Blipp effect - High popularity among tweens and generated a huge buzz on social media
Case study - December 2013
![Page 21: Blippar Information](https://reader034.vdocuments.site/reader034/viewer/2022051818/54b7eb674a795989078b4801/html5/thumbnails/21.jpg)
Shortlist Magazine Blippable magazine with 20 pages of interactive content
251,655 57,094 4.4 TOTAL BLIPPS UNIQUE USERS AVERAGE BLIPPS
Blipp delivered: • World’s first ‘playable’ cover
• Video plays
• Buy now links
• Competitions
• Instant vote/polling
• Virtual ‘try-on’s’
Most successful interactive magazine campaign to date.
Case study - December 2013
![Page 22: Blippar Information](https://reader034.vdocuments.site/reader034/viewer/2022051818/54b7eb674a795989078b4801/html5/thumbnails/22.jpg)
Wrigley’s 5gum
Blipp delivered:
• Exclusive game with opportunity to win prizes
• Drive to 5gum website
Campaign promotion:
• In-store, outdoors and social media channels
290,607 31,169 9.3 TOTAL BLIPPS UNIQUE USERS AVERAGE BLIPPS
Blippable packaging, posters and POS
Case study - December 2013
![Page 23: Blippar Information](https://reader034.vdocuments.site/reader034/viewer/2022051818/54b7eb674a795989078b4801/html5/thumbnails/23.jpg)
Best practices
Invest in content
• This is what your customers want,
not the tech
• Create value and a reason to interact
Creating a successful campaign
Educate
• Invite your customers to connect with you
• Use clear, bold, & enticing call-to-action
Think strategically
• Blippar should enhance your cross
media campaign
Use the experts
• Check Blippar’s best practice &
case studies
![Page 24: Blippar Information](https://reader034.vdocuments.site/reader034/viewer/2022051818/54b7eb674a795989078b4801/html5/thumbnails/24.jpg)
Selection of clients who have joined the Blippar platform
![Page 25: Blippar Information](https://reader034.vdocuments.site/reader034/viewer/2022051818/54b7eb674a795989078b4801/html5/thumbnails/25.jpg)
Why Blippar over other AR mediums?
Other Medium Pros Cons How Blippar compares
QR/Snaptags
Single platform • Limited to web-linking • Capacity for one web-link only
- Can turn single image into multiple web-links - Adds a creative augmented layer - Allows for creativity in marker design - Offers wide range of interactive features
Digital watermarking IP-protection tools
• Requires special print process • Weakens quality of original image • Increased file size • Fiddly user experience • Minimal content features
- No print process involved - Pure-play image recognition - Wide range of features and AR experiences - Single audience acquired through cumulative campaigns - Behaviour not limited to one format
Own app/SDK Complete app control
• No cross-pollination of audience/behavior • Consumer must download multiple apps
- Single audience acquired through cumulative campaigns - Eco-system behaviour not limited to one format - Fastest tech in terms of speed, UI and number of features - Better user experience - New behaviour: ‘to blipp’
![Page 26: Blippar Information](https://reader034.vdocuments.site/reader034/viewer/2022051818/54b7eb674a795989078b4801/html5/thumbnails/26.jpg)
Working with us
We build bespoke blipps to meet more
complex requirements.
Construct your own blipps, DIY style.
Get in touch for price plans
![Page 27: Blippar Information](https://reader034.vdocuments.site/reader034/viewer/2022051818/54b7eb674a795989078b4801/html5/thumbnails/27.jpg)
Blipp v. & n. blipp-ed, blipp-ing: the action of instantaneously converting anything in the real work into an interactive wow experience.
Keep in touch
[email protected] • blippar.com
DOWNLOAD THE APP FOR: