dr pepper digital comic book - blippar · dr pepper digital comic book exclusive batman vs....

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Dr Pepper Digital Comic Book Exclusive Batman vs. Superman digital comic launched straight from bottles of Dr Pepper Objectives Drive brand engagement through Dr Pepper’s partnership with the Batman vs. Superman movie release Solution 16oz Dr Pepper bottles (all flavors) made blippable Read five exclusive Batman vs. Superman digital comics Access to $5 movie ticket discount Take super-hero selfies and watch movie trailers Activation Markets: US & Canada 3-step CTAs on all bottles and on POS in-store 5 min 40s dwell time per user 66,000 unique users 168,000 blipps

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Page 1: Dr Pepper Digital Comic Book - Blippar · Dr Pepper Digital Comic Book Exclusive Batman vs. Superman digital comic launched straight from bottles of Dr Pepper Objectives •Drive

Dr Pepper Digital Comic BookExclusive Batman vs. Superman digital comic launched straight from bottles of Dr PepperObjectives

• Drive brand engagement through Dr Pepper’s partnership with the Batman vs. Superman movie release

Solution

• 16oz Dr Pepper bottles (all flavors) made blippable

• Read five exclusive Batman vs. Superman digital comics

• Access to $5 movie ticket discount

• Take super-hero selfies and watch movie trailers

Activation

• Markets: US & Canada

• 3-step CTAs on all bottles and on POS in-store

5 min 40sdwell time per user

66,000unique users

168,000blipps

Page 2: Dr Pepper Digital Comic Book - Blippar · Dr Pepper Digital Comic Book Exclusive Batman vs. Superman digital comic launched straight from bottles of Dr Pepper Objectives •Drive

Dr Pepper Digital Comic BookSee it come to life.