bis presentation final
TRANSCRIPT
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Creating the
FUN of tomorrow for
TODAY!
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ProductsRoller CoastersClassic American
Amusement Park food combined with German Food
Games
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What do we bring?
Adrenaline and fun to Germany
Provide a getaway
We reinvent how to wait in line for a ride!
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DemographicsGerman teens and
young adults aged 13-21
Thrill seekers from all over the world
Parents looking for family activities
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Why this Industry?In 2010 amusement parks earned $10.4 billion in
the U.S. alone
Unsaturated MarketOther parks geared toward childrenMore entertaining than alternatives
ProfitableTeenagers:1. Discretionary Income2. Friends
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Analysis of Competitors’ Websites
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Competitors
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eBusiness StrategyB2C
Frogtopia’s Website
Multiple Site Pages
1. Informational & Transactional
2. Supplier Advertising3. Customer Service
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Return on InvestmentFirst 18 months: 5% return
In 5 years: 20% return
In 7 years: 100% return
Overall: 125% return on investment
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eBusiness Strategy Kiosk• Metrics
1. Click through data2. Flash technology3. Cookie to record traffic