Download - Bis presentation final
Creating the
FUN of tomorrow for
TODAY!
ProductsRoller CoastersClassic American
Amusement Park food combined with German Food
Games
What do we bring?
Adrenaline and fun to Germany
Provide a getaway
We reinvent how to wait in line for a ride!
DemographicsGerman teens and
young adults aged 13-21
Thrill seekers from all over the world
Parents looking for family activities
Why this Industry?In 2010 amusement parks earned $10.4 billion in
the U.S. alone
Unsaturated MarketOther parks geared toward childrenMore entertaining than alternatives
ProfitableTeenagers:1. Discretionary Income2. Friends
Analysis of Competitors’ Websites
Competitors
eBusiness StrategyB2C
Frogtopia’s Website
Multiple Site Pages
1. Informational & Transactional
2. Supplier Advertising3. Customer Service
Return on InvestmentFirst 18 months: 5% return
In 5 years: 20% return
In 7 years: 100% return
Overall: 125% return on investment
eBusiness Strategy Kiosk• Metrics
1. Click through data2. Flash technology3. Cookie to record traffic