AN INNOVATIVE FABRIC THAT GIVES YOU

FROM MICROBES, EVEN AFTER MULTIPLE WASHES.LONGER LASTING PROTECTION

CARE MADE FASHIONABLE

INTRODUCING

HOW DO MICROBESTRANSMIT?

Apparels and Home Textiles

Person

Food

Hands

Hands

Surface

Eyes & Nose

Skin

Pets

Food Mouth

Microbes can get transmitted to humans

via bare hands, food, pets, surfaces and

other humans.

But did you know that apparels and

home textiles could also carry and

transmit microbes?

Thus arises the need for apparels and

home textiles to be more hygienic,

without losing its fashion quotient.

THEPERFORMANCE FABRIC

BENEFITS

Introducing Liva, with added

protection of Antimicrobial fibres, by

Birla Cellulose. This special fabric

inherently possesses Antimicrobial

properties, which inhibits the growth

of microbes^ (bacteria and viruses) on

your apparels & home textiles, and kills

them to the extent of 99%. This makes

apparels and home textiles safe, without

compromising on performance and fashion.

Disclaimer: *Fabric performance has been tested under standard conditions/international lab test protocols laid by ISO 18184 & AATCC 100. **Tested by the lab Technical and Innovative Textile Solution Centre.^Microbes: All microorganisms including virus, bacteria and fungi. #E�ective even up to 50 washes. Antimicrobial by Birla Cellulose is an antimicrobial fibre.

Legal Acceptance: Antimicrobial claims may be regulated by local laws. Please check with local laws before making marketing claims. Refer to www.livafluidfashion.com for details.

KILLS 99% BACTERIA AND VIRUSESWITHIN 24 HOURS* {EFFECTIVE

ON VIRUS SARS-COV-2 (COVID-19)**}

MADE LONG LASTING BYINJECTING ANTIMICROBIAL

AGENT AT FIBRE STAGE#

NATURAL ORIGIN SKIN FRIENDLYAND ODOUR FREE

FABRIC TOCOUNTERMICROBESLiva is enhanced with Antimicrobial attributes at

fibre stage.

During the fibre manufacturing process, an active

agent is added, which becomes an integral part of

the fibre and provides durable* Antimicrobial

properties.

The active agent is strongly bonded with the substrate,

resulting in excellent durability* to wash & wear.

Regularfabric

*E�ective even up to 50 washes.

Kills microbes on contact with the fabric due to the active agents.

1 32

Microbesapproach fabric

Microbes dockon fabric surface

Microbes get destroyeddue to active agent

in the fabric

Antimicrobial fibres by Birla Cellulose inhibits the ability of microbes to survive on the textile surface.

FIBRE PERFORMANCE

Test Methods: AATCC 100:2012 |JIS L 1902:2015 | ISO 20743:2013 |ASTM E 2149-13ASource: Intertek Lab, India

Inoculated Sampleat 24 hrs. (A)

Inoculated Sampleat 0 hrs. (B)

Staphylococcus Aureus

Time

250000

200000

150000

100000

50000

0

No.

of B

acte

ria

per

sam

ple

(CFU

/ml)

No.

of B

acte

ria

per

sam

ple

(CFU

/ml)

Inoculated Sampleat 24 hrs. (A)

Inoculated Sampleat 0 hrs. (B)

Klebsiella Pneumoniae

Time

250000

200000

150000

100000

50000

0

Antimicrobial fibres by Birla Cellulose Regular VSF

H1N

1 In

flue

nza

Viru

s

2 hrs0 hrs

Time

100%

80%

60%

40%

20%

0%

Antiviral Activity

24 hrs0 hrs

Time

Odour

Strong

Corynebacterium xerosis,Staphylococcus hominis

Odour

Mild

Antimicrobial fibres from Birla Cellulose show more than 99% antimicrobial activity,whereas Regular VSF has shown no antimicrobial activity.

Test Method – ISO 18184: 2014 (E)Source: Guangdong Detection Centre of Microbiology, China

Source: Micro-Chem Laboratories, USA(In house test)

Non-irritant to the skin.As per study conducted on New Zealand White Rabbit as per ISO 10993 - 10:2010 (E)

>99%Reduction

OdourReduction

H1N1 Influenza Virus

TRACEABILITYSYSTEM

Liva with added

protection of Antimicrobial

fibres, by Birla Cellulose, has a

unique tracer in its fibre. This tracer

helps you in source verification at all

stages of the value chain and

removes any possibility of

counterfeit or dilution.

Blockchain technology based tool - Green TrackTM is

used to trace upward and downward value chain, to

maintain authenticity of data.

APPLICATIONS

MARKETING SUPPORT

Apparels

Suitings

Liva o�ers comprehensive marketing support to all its partners.

Athleisure

Home Textiles

Intimate Wear

Accessories Kids Wear

Scarf

PromotionalMaterial

AudioVisuals

ProductPresentation

OnlineSupport

ProductLiterature

Workwear Uniforms Active Wear Casual Wear Sleepwear Loungewear

Ethnic Saree Western

Bed Linen Floor &FurnishingsBath Linen

Stole

WITH ADDED PROTECTION OF

Legal Acceptance: Antimicrobial claims may be regulated by local laws. Please check with local laws before making marketing claims. Refer to www.livafluidfashion.com for details.

On call support1800-103-7277

Email enquiryliva@adityabirla.com

LAPF Design Studio

www.birlacellulose.com

India | Bangladesh | China | Indonesia | Thailand | Turkey

Disclaimer: Despite careful research and studies conducted with utmost care, Birla Cellulose - the Pulp and Fibre business of Aditya Group (hereinafter referred to as Birla Cellulose) assumes no liability whatsoever for the actuality, completeness, preciseness and correctness of the information made available in this brochure. Birla Cellulose reserves right to change and/or modify individual pieces of information, parts of individual pages and/or the entire brochure from time to time. Any typographical and printing errors in this brochure are subject to correction. Birla Cellulose apologizes in advance for any typographic errors that may occur, including those due to technological problems beyond its control or errors in entire. The brands Birla Viscose, Birla Modal, Birla Excel and Birla Spunshades also belong to Birla Cellulose.

CONNECT WITH US