big data beyond lutzfingerfipp.s3.amazonaws.com/media/documents/2cd4cbfd-5d67-45ef...1. make your...
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Big Data Beyond the Hype
What It Really Means and How You Can Use It
@LutzFinger
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Disclaimer
This presentation is solemnly my opinion and not necessarily the opinion of my employer.
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Harper Reed, CTO at Obama for America
Big Data is “bullshit”
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ASK the right Questions.
MEASURE the right data – even if it is not Big data.
Take Actions and LEARN from them.
?
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Products
Market Research
Customer Care
Marketing
PR
Sales
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.com Identity Network Knowledge
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Data Driven Products
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Who are You @ LinkedIn?
Source: LinkedIn Data
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Network View
GermansUS & UK
Dutch
Danish& Aller
Finnish
BBC & Economist
German Engineering
Burda
Source: LinkedIn Data
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ASK the right Questions.
MEASURE the right data – even if it is not Big data.
Take Actions and LEARN from them.
?
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35% Are Not Connected To Anyone Here
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Successful AskGoogle had the Right Question
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The ASK should be always a VALUE
FUNCTION?Who should get an E-Shot?
Territory Planning for my Sales Force
Budget Planning of Marketing Spent
Online Product Recommendation
Real Time Betting for Ad-spaces
Customer Segmentation
Social Media Influencers
Call Center Routing based on Questions
Capacity Forecasting
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The world is full of WRONG metrics
Optimize Email - Opening Rates
Optimize CPO Click
Optimize for SM engagement
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Data by itselfis
USELESS
Information by itselfis
USELESS
Only Action Counts!
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Steps For The Future
1. Make Your Data Accessible2. Build A Content Profile For Each Reader3. Build A Knowledge Profile From Your Journalists4. Hire A Data Team (aka. Data Scientists)5. Envision Data Products
• Distribution Network• Ad Placement• Content Recommendation
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Want more? Join the Round Table Technology & Team
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http://j.mp/thxlutz
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