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Литература по Place marketing, Place Branding (англосаксонская и чешская части) Сборка: Попов А.В., Пермский государственный университет, Апрель 2009 Ваши комментарии и предложения принимаются по адресу: [email protected] (за версией без водяных знаков обращаться отдельно) Aaker DA, 1996, Building strong brands, Free Press, New York Aaker, D. A., and G. S. Day 1989 Investigacio.n de Mercados (3rd ed.). Mexico: McGraw Hill. Aaker, D., A. (2003). Brand building. Budovani obchodni značky. Computer Press, Brno, 312 p. Aaker, D.A. & Biel, A.L. (Eds) (1993). Brand equity & advertising: advertising’s role in building strong brands. Lawrence Erlbum Associates, Publishers, New Jersey. Aaker, D.A. & Joachimsthaler, E. (2000). Brandien johtaminen.(Brand Leadership). Werner Soderstrom Osakeyhtio, Helsinki. Aaker, D.A. (1991). Managing Brand Equity – capitalizing on the value of a brand name. Free Press, New York. Aaker, D.A. & Batra, R. & Myers, J.G. (1992). Advertising management. Fourth edition. Prentice-Hall international editions, New Jersey. Ache, P., 2000. Vision and creativity – challenge for the city-regions. Futures, 32, 435–449. Ahmed, Z. U. 1991 The Inuence of the Components of a State’s Tourist Image on Product Positioning Strategy. Tourism Management 12:331–340. 1996 The Need for the Identication of the Constituents of a Destination’s Tourist Image a Promotional Segmentation Perspective. Revue du Tourisme 51(2):44–57. Aikas, T.A. (2001). Imagosta maisemaan. Esimerkkeina Turun ja Oulun kaupunki-imagojen rakentaminen. (From Urban Image to Urban Landscapes. The Cases of Turku and Oulu as an Example of the Construction of City Images). Publications of the Geographical Society of Northern Finland and the Department of Geography, University of Oulu, Volume 30:2. Alford, P. 1998 Positioning the Destination Product: Can Regional Tourist Boards Learn from Private Sectors Practice? Journal of Travel and Tourism Marketing 7(2):53–68. ALLAN, M. ... [ET AL.] (2004): Place branding: how to apply marketing and brand strategies to countries regions and cities. - Kogan Page. Allmendinger, P., 2003. Re-scaling, integration and competition: future challenges for development planning. International planning studies, 8 (4), 323–328. Ambler, T. & Kokkinaki, F. (1997). Measures of Marketing Success. Journal of Marketing Management, 1997, 13, pp. 665-678. Anholt, S. (2002). Foreword to Special Issue of Journal of Brand Management. Vol. 9, no 4-5, 2002, pp. 229-239. Antikainen, J. (2001). Kaupunkiverkkotutkimus 2001. Sisaministerio, Helsinki. Amin, A. & N. Thrift (2002) Cities. Reimagining the Urban, Oxford: Polity Amin, A., Massey, D., and Thrift, N., 2003. Decentering the nation: a radical approach to regional inequality. London: The Catalyst Forum. Amor, F., C. Calabuig, J. Abella.n, and V. M. Monfort 1994 Barriers Found in Repositioning a Mediterranean ‘Sun and Beach’ Product: The Valencian Case. In Tourism: The State of the Art, A. Seaton, ed., pp. 428–435. Chichester: Wiley. Andersen, J., M. Scwab & M. B. Scwab (2004) Nordjysk Kultur-Erhvervsundersogelse 2004 [Culture- Business Survey in North Jutland 2004], Aalborg Municipality ANDERSSON, M. (2007): Region branding: the case of the Baltic Sea region, in: PLACE BRANDING AND PUBLIC DIPLOMACY, 3(2) April: 120-130. Andranovich G., Burbank M. and Heying C., 2001, ‘Olympic Cities: Lessons Learned from Mega-Event Politics’, Journal of Urban Affairs, Vol. 23, No. 2, pp. 113-131. Anholt S, 2002, Foreword to the Special Issue on place branding, Brand Management, Vol. 9, No. 4-5, pp. 229-239 Anholt S, 2002, Nation Branding: A Continuing Theme, Journal of Brand Management, Vol. 10, No. 1, pp. 59-60 Anholt S, 2003, Elastic brands, Brand Strategy, February 2003, pp. 28-29 Anholt S, 2006a, The Anholt-GMI City Brands Index: How the world sees the world’s cities, Place Branding, Vol. 2, No. 1, pp. 18-31 Anholt S, 2006b, Editorial: is place branding a capitalist tool?, Place Branding, Vol. 2, No. 1, pp. 1-4 ANHOLT, S. (1998): Nation-brands of the twenty-first century, in: JOURNAL OF BRAND MANAGEMENT, 5(6) July: 395-406 ANHOLT, S. (2000). Another one bites the grass. London. ANHOLT, S. (2000). The nation as brand, in: ACROSS THE BOARD, November-December Anholt, S. (2002), Foreword to the Special Issue on Place Branding. Journal of Brand Management 9, pp. 229–239. ANHOLT, S. (2002): The importance of national origin and the decline of 'brand America', in: MARKET /avpopov.com ttp://avpopov.com http://avpopov.com http://avpopov.co p://avpop

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Page 1: BIBLIOGRAPHY ON “Place BRANDING” - WordPress.com · Place marketing, Place Branding (англосаксонская и чешская части) Сборка: Попов А.В.,

Литература по Place marketing, Place Branding

(англосаксонская и чешская части)

Сборка: Попов А.В., Пермский государственный университет, Апрель 2009 Ваши комментарии и предложения принимаются по адресу: [email protected]

(за версией без водяных знаков обращаться отдельно) Aaker DA, 1996, Building strong brands, Free Press, New York Aaker, D. A., and G. S. Day 1989 Investigacio.n de Mercados (3rd ed.). Mexico: McGraw Hill. Aaker, D., A. (2003). Brand building. Budovani obchodni značky. Computer Press, Brno, 312 p. Aaker, D.A. & Biel, A.L. (Eds) (1993). Brand equity & advertising: advertising’s role in building strong

brands. Lawrence Erlbum Associates, Publishers, New Jersey. Aaker, D.A. & Joachimsthaler, E. (2000). Brandien johtaminen.(Brand Leadership). Werner Soderstrom Osakeyhtio, Helsinki.

Aaker, D.A. (1991). Managing Brand Equity – capitalizing on the value of a brand name. Free Press, New York. Aaker, D.A. & Batra, R. & Myers, J.G. (1992). Advertising management. Fourth edition. Prentice-Hall international editions, New Jersey.

Ache, P., 2000. Vision and creativity – challenge for the city-regions. Futures, 32, 435–449. Ahmed, Z. U. 1991 The Influence of the Components of a State’s Tourist Image on Product Positioning

Strategy. Tourism Management 12:331–340. 1996 The Need for the Identification of the Constituents of a Destination’s Tourist Image a Promotional Segmentation Perspective. Revue du Tourisme 51(2):44–57.

Aikas, T.A. (2001). Imagosta maisemaan. Esimerkkeina Turun ja Oulun kaupunki-imagojen rakentaminen. (From Urban Image to Urban Landscapes. The Cases of Turku and Oulu as an Example of the Construction of City Images). Publications of the Geographical Society of Northern Finland and the Department of Geography, University of Oulu, Volume 30:2.

Alford, P. 1998 Positioning the Destination Product: Can Regional Tourist Boards Learn from Private Sectors Practice? Journal of Travel and Tourism Marketing 7(2):53–68.

ALLAN, M. ... [ET AL.] (2004): Place branding: how to apply marketing and brand strategies to countries regions and cities. - Kogan Page.

Allmendinger, P., 2003. Re-scaling, integration and competition: future challenges for development planning. International planning studies, 8 (4), 323–328.

Ambler, T. & Kokkinaki, F. (1997). Measures of Marketing Success. Journal of Marketing Management, 1997, 13, pp. 665-678. Anholt, S. (2002). Foreword to Special Issue of Journal of Brand Management. Vol. 9, no 4-5, 2002, pp. 229-239. Antikainen, J. (2001). Kaupunkiverkkotutkimus 2001. Sisaministerio, Helsinki.

Amin, A. & N. Thrift (2002) Cities. Reimagining the Urban, Oxford: Polity Amin, A., Massey, D., and Thrift, N., 2003. Decentering the nation: a radical approach to regional

inequality. London: The Catalyst Forum. Amor, F., C. Calabuig, J. Abella.n, and V. M. Monfort 1994 Barriers Found in Repositioning a

Mediterranean ‘Sun and Beach’ Product: The Valencian Case. In Tourism: The State of the Art, A. Seaton, ed., pp. 428–435. Chichester: Wiley.

Andersen, J., M. Scwab & M. B. Scwab (2004) Nordjysk Kultur-Erhvervsundersogelse 2004 [Culture-Business Survey in North Jutland 2004], Aalborg Municipality

ANDERSSON, M. (2007): Region branding: the case of the Baltic Sea region, in: PLACE BRANDING AND PUBLIC DIPLOMACY, 3(2) April: 120-130.

Andranovich G., Burbank M. and Heying C., 2001, ‘Olympic Cities: Lessons Learned from Mega-Event Politics’, Journal of Urban Affairs, Vol. 23, No. 2, pp. 113-131.

Anholt S, 2002, Foreword to the Special Issue on place branding, Brand Management, Vol. 9, No. 4-5, pp. 229-239

Anholt S, 2002, Nation Branding: A Continuing Theme, Journal of Brand Management, Vol. 10, No. 1, pp. 59-60

Anholt S, 2003, Elastic brands, Brand Strategy, February 2003, pp. 28-29 Anholt S, 2006a, The Anholt-GMI City Brands Index: How the world sees the world’s cities, Place

Branding, Vol. 2, No. 1, pp. 18-31 Anholt S, 2006b, Editorial: is place branding a capitalist tool?, Place Branding, Vol. 2, No. 1, pp. 1-4 ANHOLT, S. (1998): Nation-brands of the twenty-first century, in: JOURNAL OF BRAND

MANAGEMENT, 5(6) July: 395-406 ANHOLT, S. (2000). Another one bites the grass. London. ANHOLT, S. (2000). The nation as brand, in: ACROSS THE BOARD, November-December Anholt, S. (2002), Foreword to the Special Issue on Place Branding. Journal of Brand Management 9, pp.

229–239. ANHOLT, S. (2002): The importance of national origin and the decline of 'brand America', in: MARKET

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Page 2: BIBLIOGRAPHY ON “Place BRANDING” - WordPress.com · Place marketing, Place Branding (англосаксонская и чешская части) Сборка: Попов А.В.,

LEADER, Autumn: 2-7 ANHOLT, S. (2003): Brand new justice: the upside of global branding. - Butterworth-Heinemann, February:

179 p. ANHOLT, S. (2004-05): Brand America at the crossroads, in: CRITICAL EYE, 30-33 ANHOLT, S. (2005): Brand new justice: how branding places and products can help the developing world.

- rev. ed. - Amsterdam [etc.]: Butterworth Heinemann, 2005. - 173 p. - (B-P 92) ANHOLT, S. (2006): Public diplomacy and place branding: where's the hnk?, in: PLACE BRANDING 2,

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DIPLOMACY, 3(2) April: 115-119. ANHOLT, S. (2007): Competitive identity: the new brand management for nations, cities and regions. -

Houndmills: Palgrave Macmillan. - xiii, 134 p. (B-R 352) ANHOLT, S. [ED.] (2004): Place branding [special issue], in: PLACE BRANDING, 1(1) November 2004:

110 p. ANHOLT, S. [ED.] (2007): The role of culture in branding places [special issue], in: PLACE BRANDING

AND PUBLIC DIPLOMACY, 3(4) October: 268-331. Anholt, S., 2005. Some important distinctions in place-branding. Place-branding, 1 (5), 116–121. ANHOLT, S.; HILDRETH, J. (2004): Brand America: The mother of all brands . Cyan Books. ANHOLT, S.; HILDRETH, J. (2005): Let freedom and cash registers ring: America as a brand, in: PLACE

BRANDING, 1(2) March: 164-172. Aravjo, L. (1999). Exchange, Institutions and Time. In: Brownlie, D. & Saren, M. & Arbnor, I. & Bjerke, B. (1994). Foretagsekonomisk metodlara. Studentlitteratur, Lund. Arnold, E. &

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