Host: Strategic Sponsor: Sponsor:

CEIBS 2013 Being Globally Responsible Conference—Building Sustainability in EducationOrganizer: BGRC Committee of China Europe International Business SchoolSaturday, May 4th, 2013, Shanghai

The Being Globally Responsible Conference (BGRC) 2013 will focus on the topic of BUILDING SUSTAINABILITY IN EDUCATION. The Forum will be held on May 4th, 2013, at China Europe International Business School (CEIBS) in Shanghai, China

This year’s BGRC forum will delve into the new opportunities and challenges the rapidly developing Chinese economy has brought to China’s education industry. The forum will share best practices of companies excelling in the practice of CSR in the field of education and explore additional ways for multinationals, big Chinese firms, and small-and medium-sized enterprises to become more socially responsible. Chinese educational NGOs will also be there to showcase their successful projects and probe into the sustainability issues of NGOs. They will explore the future development directions that government, companies, business schools, and society should consider when building sustainability in education.

Being Globally Responsible Conference (BGRC)

is the first and largest student organized international CSR conference in Asia Pacific and the flagship event of the CEIBS MBA Programme. BGRC began in June 2006 and has been active for the past seven years. Ever since its debut, the forum has been receiving great sponsorship and support from Strategic Partner Evonik Degussa Specialty Chemicals (Shanghai) Co., Ltd.and has grown to what it is today. Each year, the event has been attended by over 300 people, including government officials, business leaders, leading academics civic-minded celebrities, NGO heads and MBA students from more than 40 business schools around the world.

BGRC Introduction

BGRC 2013 aims to:

Promote the concept of Corporate Social Responsibility (CSR) and Creating Shared Value (CSV) Disseminate the best/latest practices of companies and NGOs in the field of education Boost the sustainable development of NGOs and social entrepreneurs Accelerate policy formulation for education, philanthropy, and sustainability Cultivate the commitment of future business leaders to social responsibility

About CEIBS

Ranked the #15 MBA program worldwide by the Financial Times (2013) Among the Top 25 business schools worldwide for 9 consecutive years (2005 to 2013)

As a pioneer and leader of modern Chinese management education, China Europe International Business School (CEIBS) was established in November 1994 as a joint venture between the European Commission and the Chinese Ministry of Foreign Trade and Economic Cooperation. It is a prestigious non-profit institution that specializes in the training of international top management leaders.

BGRC History

历届论坛部分演讲嘉宾

Jet LiMovie star, social welfare leader, and Founder of "One

Foundation"

Ning TangFounder and CEO of CreditEase

Xiaoguang LiuGeneral Manager of Capital Group

Ning LiEntrepreneur, Founder of brand “Li Ning”, and UN WFP Ambassador Against Hunger

John PerkinsAuthor of "Confession of an Economic Hitman"

Nancy BarryFounder of Enterprise Solutions to Poverty

Markus EdererEuropean Union Ambassador to China

Bernhard HartmannManaging Director of A.T.Kearney Great China

Gang FanDirector of National Economics Research Institute

Peggy LiuChairperson of JUCCCE and Time Magazine 2008 Environmental Hero

Dipal BaruaCo-Founder of the Grameen Bank and Founding Manager of the Grameen Shakti

Lun FengEntrepreneur, Chairman of Vantone Real Estate, and former President of Society of SEE

Jianxin CheChairman of Red Star Macalline

Dahai Yu Member of the Executive Board, Evonik Industries AG

Zhongtian YiProfessor in the Department of Chinese Language and Literature in Xiamen University

Past Speakers

CEIBS 2013 Being Globally Responsible ConferenceBuilding Sustainability in Education—Creating Shared Value

Thank you for your attention. We look forward to your participation!

Please register via http://bgrc.ceibs.edu/ or bgrc@ceibs.edu

Contact：Ms. Layne Liao Mobile：135 8551 4903

Mr. Ryan Dodhi Mobile: 131 2226 7637

2013 BGRC Invited VIP Speakers Agenda NGO Showcase Sponsorship & Media

Dr. Shi GendongExecutive Director of UNESCO China ESD Program Committee Dr. Shi is the Executive Director of UNESCO China Education for Sustainable Development Program, Director of the Beijing Education Science Research Institute ESD Committee, and Chairman of the Beijing ESD Association. Dr. Shi has received special government allowance

from the State Council since 2001.

Dr. Yang MingqiuFounder and CEO of Shanghai Wan Feng Cultural Transmission Co., Ltd.Prior to founding Spider.com, Dr. Yang was the Board Secretary and Vice President of Shanghai Oriental Pearl Group. As a financial expert, Dr. Yang has also held several leadership positions in New Power Group and China Construction Bank. Dr. Yang has doctoral degree in

Economics from Fudan University and an EMBA degree from CEIBS.

Mr. David GossetDirector of Academia Sinica Europaea, CEIBSMr. Gosset is the Director of Academia Sinica Europaea, CEIBS, an intellectual interface between Europe and China. He is the Founder of the Euro-China Forum which takes place every year in a different European country. He was awarded the “Cross of the Civil Order” by

the King of Spain Juan Carlos I for his work as the Director of Academia Sinica Europaea.

Ms. Chitra HepburnHead of Bayer Material Science Corporate Development ShanghaiMs. Chitra Hepburn is the Head of BMS Corporate Development Shanghai and also sits on the Sustainable Development Steering Committee for Bayer in China. Corporate Development is a global unit that plays a multi-functional role and is responsible for Bayer Material Science’s long-term strategy development. Chitra has lived in Shanghai for over 13 years and in Hong Kong, Singapore and Jakarta. She holds a Master’s in Environmental Economics from the

London School of Economics.

Frank WangVice President of Legal & Corporate Affairs, AB InBev APACMr. Frank Wang, doctor of laws in Fudan University, holds Vice President of legal & Corporate Affairs, AB InBev APAC, and takes charge of AB InBev’s legal affairs, government affairs and public relation in Asia Pacific Zone. He has been actively promoting many of the public welfare activities of AB InBev in the fields of environmental protection, education, poverty relief, and charity, Before joining InBev, Mr. Wang was involved in the investment, development and communication efforts of Sino-foreign companies.

Mr. Sam LeeCEO, InnoCSR/ Asia Director, The Academy of Business in SocietyPrior to founding InnoCSR, Mr. Lee consulted for Trilogy China in the automotive industry and worked in private sector fundraising at UNICEF. In addition to his role as CEO of InnoCSR, Mr. Lee joined ABIS (The Academy of Business in Society) as Asia Director in 2012, designing corporate

strategy and driving network growth. Mr. Lee holds an MBA degree from CEIBS.

May 4th, 2013 Saturday

08:15-09:00

09:00-09:15

09:15-09:30

09:30-09:45

09:45-10:30

10:30-10:50

10:50-11:20

11:20-12:20

12:20-14:00

14:00-15:30

15:30-15:50

15:50-16:50

16:50-17:10

Registration

Opening SpeechPresident Zhu Xiaoming, Executive President of China Europe International Business School

Welcome SpeechStrategic Sponsor, Dr. Yutong Zhu, Senior Vice President & General Manager, Business Unit Advanced Intermediates Asia, EVONIK

Kick-off SpeechLi Xiaoli, President of BGRC 2013

Keynote Speech #1Revitalizing the Education Industry in ChinaDr. Shi Gen Sheng, Executive Director of UNESCO ESD China

Networking Break

Keynote Speaker #2From CSR to Sustainable Innovation and EnterpriseMs. Chitra Hepburn, Head of Bayer Material Science Corporate Development Shanghai

Panel DiscussionCreating CSV Partnerships Between Businesses and NGOs Moderator: Mr. David Gosset, Director of Academia Sinica Europaea, CEIBS MNC Rep: Frank Wang, Vice President of Legal & Corporate Affairs, AB InBev APAC SME Rep: Dr. Yang Mingqiu, Founder and CEO of Shanghai Wan Feng Cultural Transmission Co., Ltd.

NGO Rep: Dr. Xu Peng, Director of Star Collector Social Service Center Media Rep: Liu Fang, Secretary of the Party Committee, CHINA BUSINESS NEWS Mr. Sam Lee, CEO, InnoCSR, Asia Director, The Academy of Business in Society

Lunch

NGO ShowcaseRepresentative NGOs Speak on Their Sustainable Business Models Sunshine Kindergarten—pre-elementary school in rural area New Citizen Plan—equal education for migrant children Rely Teachers—volunteer teacher pipeline A Dream Course—curriculum innovation in undeveloped areas Lian Quan—China’s first public fund

Networking Break

Panel DiscussionChallenges for NGOs and Social Enterprises Public Social Welfare Representative: Deng Fei, Initiator of “Weibo Anti-abduction” and “Free Lunch” Early stage NGO Rep: Chen Yao, Vice-Chairman of CEIBS Charity Union, Initiator of CEDAR Plan—Winner of GBF Responsible Leadership Award NPI—Mr. Ding Li, Vice Director of NPI (NGO incubator) NGO Capital Investor—You Cheng Foundation Social Entreprener Representive: Mr. Shaobo Wen, Founder of Zhe Jiang Xie Zhi Hostel

Closing SpeechProf. Dr. Hellmut Schütte, Vice President and Dean of China Europe International Business School

Sunshine Kindergarten—pre-elementary school in rural areasThe project aims to alleviate the deficiencies in pre-primary education in rural areas of western China by providing support in facilities, course design and development, teacher training, family interaction, and special care for abandoned children.Initiated by Beijing Western Sunshine Rural Development FoundationPresenter: Ms. Lai Chao Secretary-General

Rely Teachers —volunteer teacher pipelineThis project attempts to address the lack of qualified teachers in mountainous areas with continuous efforts in recruiting, testing, training and sending volunteer teachers to schools in western remote areas on a school-term basis.Initiated by Our Free SkyPresenter: Mr. Wang Yi Secretary-General

Adream course—curriculum innovation in undeveloped areasThe core project “Adream Center” (chain network system), the “Adream Course” (curriculum innovation), the “Adream Coach” (teacher training), and the “Adream Bank” (teacher development incentives) are four mutually supportive educational charity products and services that have formed a unique core of quality education for the public welfare system.Initiated by Adream Org.Presenter: Ms. Su Yanhui Director, Branding & Customer Relation

New Citizen Program– Teachers’ Personal FundThe program aims to support the teachers in migrant schools to realize their teaching goals. We will provide a small fund of up to RMB800 to teachers in migrant schools who exhibit passion and dedication. The non-refundable fund is to support the teachers in realizing their ideas for teaching. Initiated by Narada FoundationPresenter: Mr. Lin Zhaoxing Director-General

Shanghai United Walkathon– Fundraising platform for NGO projects for childrenParticipants need to finish a 50km excursion, asking families and friends beforehand to pledge their support: “If I finish the 50KM, are you willing to make a donation to the children?” Through this private social network-based activity, the organization is able to raise funds for more NGO projects dedicated to helping children in need.Initiated by Shanghai United FoundationPresenter: Mr. Wang Kedong Project Manager

Organizer

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BGRC 2013 orgnizing committee

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