Sponsored by

E N T R Y P A C K

b f a H S B C

BRITISH FRANCHISE

AWARDS

I N T R O D U C T I O N T H E B FA H S B C B R I T I S H F R A N C H I S E AWA R D S Entries to apply for an award at the bfa HSBC British Franchise Awards are now open. The evening is a particularly prestigious event, showcasing the very best of franchising and championing franchisors and franchisees who have helped drive their business, and the franchising industry, forward.

The bfa HSBC British Franchise Awards truly are your opportunity to increase your reputation and gain significant exposure for your business. Getting shortlisted for a category is a humongous honour and can be particularly beneficial for your franchise.

Entries for both the franchisor and franchisee categories are open, and will close on February 21, 2020. You must read the criteria for the categories fully to ensure you are eligible to enter.

H I G H L I G H T S F O R Y O U R B R A N D A N D B U S I N E SSLast year, the bfa managed to secure record PR coverage for the awards and all of the brands shortlisted, with dedicated hits in nationally and globally recognised publishers.

The combined reach of the campaign sat at over 74,000,000, with a PR value of over £1,100,000. There were over 200 external mentions, as well as a sustained social media campaign with a reach of 3,000,000. Being a brand associated with and shortlisted for an award really does put a spotlight on your business.

S U P E RC H A RG E Y O U R B R A N D All finalists have the option to partake in a paid social campaign highlighting the opportunities available in your business, as well as a bespoke video professionally created, edited and included, which will also be available after the campaign has ended. Last year, the 2019 Best in Franchising Guide resulted in 677,703 impressions, of which 268,109 were unique, and 2,708 downloads. All of this was hugely beneficial to members exclusively invited to take part.

Driver Hire won Franchisor of the Year – Gold, in 2019 Jennie Mills won Young Female Franchisee. Flanked by bfa CEO Pip Wilkins and HSBC Head of UK

Franchising Andy Brattesani

“ W H AT T H E AWA R D S M E A NBut don’t just take our word for it, hear from some of the winners from last year:

Ed Gill, Franchise Recruitment Manager at Radfield Home Care, winner of Emerging Franchisor:

“After claiming the award, we have noticed an upsurge in prospective franchise partners enquiring about taking on a franchise. The incredible reputation of the bfa really holds so much weight, and we have capitalised on this by heavily promoting our awards victory in promotional materials both in print and digitally.”

Graham Duckworth, Franchise Sales Director at Driver Hire, winner of Franchisor of the Year – Gold:

“The award win was great news for our business. It generated an extra feeling of pride across the whole Driver Hire network, and in practical terms, it’s helping franchisee recruitment. Many of the people enquiring about Driver Hire franchise opportunities reference the award win as a reason for their enquiry.”

Jennie Mills, franchisee at Rainbow International Derbyshire, winner of Young Female Franchisee:

“The whole bfa awards process right from application all the way through to the conference and ceremony is like no other. Challenging, but exceptionally worthwhile from both a personal and business perspective. Winning ‘Young Female Franchisee’ in 2019 certainly propelled my business within the franchise industry and that’s just one of the many reasons I would strongly advise those considering applying to do so. You won’t regret it!”

W H Y A P P LY I N G I S G O O D F O R Y O U The application process enables you to evaluate your business and highlight where you have excelled, taking a holistic approach towards your business. And for franchise systems entering a franchisee, it is a really good motivator and an indicator as to the trust and faith you are placing in the franchisee, which will only further propel them to excel.

J U D G I N GAn elite panel of judges with extensive experience in franchising will scrupulously look at the entries. An endorsement from the panel is a sure sign that your franchise is thriving.

States Pip Wilkins, CEO at the bfa:

“The judges are looking for substantial evidence that the franchise is going above and beyond in the category for which it has applied, whether in a franchisor category or a franchisee, as well as displaying a clear understanding of franchising ethics.”

Andy Brattesani, Head of UK Franchising at HSBC, adds:

“HSBC has been sponsoring the awards for many years and we feel it is such an important event on the franchising calendar. Everyone who is shortlisted shows excellence in franchising, which is pivotal to what the awards are all about.”

S U B M I S S I O N S All franchisor and franchisee entries must have been

received by the bfa by 5pm on Friday, February 21.

You can submit your entry via email to the bfa by emailing Business Operations Manager Jen Chapman:

jenchapman@thebfa.org

You may also send it via post to: Jen Chapman, British Franchise Association, 85F Park

Drive, Milton Park, Abingdon, OX14 4RY.

Please note that we must have received the entry in the post by the stipulated deadline.

C A T E G O R I E S Franchisors may enter any category where the criteria is met. Franchisees may enter a maximum of three categories per individual and one franchisee per

category per brand.

C O M P U L S O R Y D A T E S If you are shortlisted as a finalist, you must keep the following days free for judging and filming. You will be

allocated a time slot if you are successful.

F R A N C H I S O R Judging: April 6-7

Filming: April 27-May 1

F R A N C H I S E E Judging: April 8-9

Filming: April 27-May 1

You will be notified within two weeks of the final entry close if you are successful as a finalist.

T E R M S A N D C O N D I T I O N S All of the bfa’s terms and conditions can be found on the bfa website. If you have any specific questions, please call the office on 01235 820470 and ask for Jen.

HOW TO ENTER

January 14Awards entries open

February 21Awards entries close

April 6-9Judging takes place

April 27-May 1Filming takes place for all finalists

June 25Awards evening

T I M E L I N E

FRANCHISOR CATEGORIES

a w a r d c a t e g o r i e s

f r a n c h i s o r

CLOSE DATE: 21ST FEBRUARY 2020The theme for this year’s awards is all around inclusivity. Evolve and involve to grow franchising in Great Britain.

This is the ultimate award in UK franchising. Not only will you be a strong advocate of ethical franchising, you will have successfully evolved your business to deal with economic challenges and changing consumer demands. This accolade is not just about numbers, it encompasses all that and much more. You will be able to evidence strong infrastructure and support for your network, ensuring franchisees have the best environment to succeed and reach their full potential. Judges will be looking for strategies that stand out from the crowd; those that are going above and beyond and can convey this along with substantial evidence to support positive network impact. The entire franchisee lifecycle should be a priority, ensuring franchisees are not only embedded well into the system but ongoing engagement allows them to realise a good return on their investment through resale.

F R A N C H I S O R O F T H E Y E A R G O L D | S I L V E R | B R O N Z E

Representing excellence in franchising

ELIGIBILITY: Full Members only

E M E R G I N G F R A N C H I S O R Building foundations for success

ELIGIBILITY:

Franchisors in their first five years of franchising from point of recruiting the first franchisee.

* Must have operated the business in the franchise format for at least 12 months.

* Must have two franchisees that have operated for at least six months and are performing in line with projections. P&L accounts of two franchisees must

be submitted to evidence this.

You will be a business that has shown a real passion for your brand and franchising from day one. Having recruited and supported at least two franchisees through their induction training and see them succeed, you will need to demonstrate implementation of a strong infrastructure that is built to sustain growth and detect risks. There will be plans in place to monitor and evaluate your franchisees’ performance to help them achieve their goals. You will be able to evidence careful consideration and due diligence during your journey into franchising. With all this in place, the judges will be looking for a cutting-edge marketing proposition and early signs of strong financial results to match.

L E A D E R S H I P & C U L T U R ECreating collaborative networks and common goals

You will be a business that has shown a real passion and commitment to your vision and values. Your people, franchisees and staff will be at the heart of your business with clear and defined processes in place to ensure that everyone is singing from the same page. Judges will be looking for evidence that you have created a framework to ensure that ideas can be shared and that franchisees and staff are contributing to the growth of the overall business. How do you empower your people and ensure your business is able to thrive in a demanding consumer environment where constant change is required to stay ahead?

ELIGIBILITY: All Members

a w a r d c a t e g o r i e s

f r a n c h i s o r

Judges are looking for strong international brands that have successfully expanded overseas from their country of origin. This cannot be a game of selling master licenses to make a quick buck; judges are looking for managed growth that has contributed to an increase in international brand value. It is key that the network of origin remained thriving during the expansion and strong international results can be evidenced.

INTERNATIONAL SUPERBRAND

The international award for big brands with big plans

ELIGIBILITY: All Members

B U S I N E SS T R A N S F O R M AT I O N

Winning the fight for survival

ELIGIBILITY: All Members

This is more than a new website, CRM system, an app or simply adopting a social marketing strategy. The judges want to hear what happens to the business when the going gets tough and the tough gets tougher. What measures have you taken to turn your business around? Or simply ensure that it doesn’t fall foul of technological advancements and digital strategies? How are you remaining relevant, fresh and reinventing your brand, network and business to be fit for the next generation of consumers?

R E A S O N S T O E N T E R

FREE TO ENTER

AU

DIEN

CE R

EAC

H 74

MILLIO

N

THE UK’S MOST DISTINGUISHED & ESTABLISHED FRANCHISE AWARDS PROGRAMME

I N C R E A S E B R A N D V A L U E

MAXIMISING B R A N D E X P O S U R EST

AFF

&

N

ETW

OR

K R

EC

OG

NI

TI

ON

STRENGTHENED MARKETPLACE POSITION

PR VALUE 1.1 MILLION

FRANCHISEE CATEGORIES

a w a r d c a t e g o r i e s

f r a n c h i s e e

CLOSE DATE: 21ST FEBRUARY 2020The theme for this year’s awards is all around inclusivity. Evolve and involve to grow franchising in Great Britain.

This award will showcase franchisees who may have bought into franchising to get a better work life balance or be their own boss and who, through their enterprising nature and determination to succeed, stand out from the crowd of other small business owners. The judges will be looking for strong franchisees who can demonstrate their passion, drive and commitment which has in turn led to exceptional results.

L I F E ST Y L E Making franchising work for you

ELIGIBILITY:

Franchisees with a maximum turnover of £500k and a minimum trading time of 24 months

N E X T G E N E R A T I O N The young guns in franchising

ELIGIBILITY: Franchisees 35 and under

This award recognises that franchising isn’t all about experience. Judges will be looking for a franchisee aged 35 and under, who has established a profitable franchise although they may not have come from a business background. Finalists will be dynamic, driven individuals who have achieved success beyond their years.

L O C A L F O C U S Community matters

The judges will be looking for a business owner that cares about more than just profits. This franchisee will understand the importance of making their business matter in the local community. You don’t have to be in care to care! We want to see what all sectors are doing to remain relevant to their local markets. Most importantly, how are these making impacts on the bottom line?

ELIGIBILITY: All franchisees bfa Members

a w a r d c a t e g o r i e s

f r a n c h i s e e

The finalists for this award will have purchased or taken over an existing successful franchise. Judges will be looking for businesses that have undergone significant transformation in order to achieve a new level of growth, profitability or efficiency. What changes have been implemented, how has it been done and what is the impact?

T R A N S F O R M A T I O N Taking good to great

ELIGIBILITY: All franchisees of bfa members that have taken over a successful existing franchise.

H S B C B E S T I N C L A S S M U LT I - U N I T L E A D E R

Recognising the best in multi-unit franchising

ELIGIBILITY: All multi-unit, multi-brand franchisees of any franchise brand with a minimum trading history of three years.

Franchisees from non-member brands also welcome to enter.

New for 2020, the HSBC best in class multi-unit leader is an award like no other. Judges want to hear from franchisees that have built empires using franchising. They will have large portfolios and a central, managed function to support. The judges are looking for a franchisee that has a clear passion for business and is a master of managing management teams. They will have developed trusted relationships with their franchisor(s) based on success and commitment to the brand. This will have not only enabled them to obtain expansion opportunities but may have also contributed to the growth and/or development of the overall franchise operation. Judges will be looking for franchisees to articulate the strategy that has enabled sustainable growth across their portfolio.

F R A N C H I S E E O F T H E Y E A R – P E O P L E ’ S C H O I C E Judges’ decision represents 30% of the final vote. The peoples’ vote accounts for 70% of the decision.

Attendees will vote on the night of the awards.

E N T R Y F O R MF R A N C H I S O R

I am entering the following award categories: Please tick all that apply

Franchisor of the Year Only open to Full Members

Emerging Franchisor Only Associate Members or Provisional Members Must have fewer than five years trading from point of first franchisee

Leadership & Culture Any Franchisor Member

Business Transformation Any Franchisor Member

International Superbrand Franchisor Member that has expanded internationally

I confirm that I have:

Please tick all that apply

Sponsored by

b f a H S B C

BRITISH FRANCHISE

AWARDS

Enclosed an A4 written entry 1,000 words maximum for each award entered

I have read the relevant criteria for the awards entered Enclosed most recent audited franchisor accounts If audited accounts are not available, please submit

management accounts

Enclosed accounts for two established franchisees Only Franchisor of the Year Award

Enclosed core business accounts Only Emerging Franchisor

Y O U R E N T R YF R A N C H I S O R

Press Information

Trading name of the franchise

Company name (if different from above)

Head office address

Name of network representative

Telephone Email:

Name of press contact

Telephone Email:

Business Information

Nature of business

Commenced trading (year)

Date pilot launched

Sold first franchise (year)

Number of overseas operations

Network Information 2017 2018 2019

1. No. of company outlets | | |

2. No. of franchised outlets | | |

3. No. of franchisees with mutliple outlets | | |

4. No. of franchise starts during the year | | |

5. Withdrawals / failures during the year | | |

6. Of row 5 above, how many were resales? | | |

7. Total network turnover | | |

Projected franchisee recruitment for 2020

Accounts Information (detail to be extracted from your supporting audited accounts document)

Total franchisor turnover

Breakdown of turnover

Management Sevices Fees

Initial fees

Advertising levy

Mark up on goods

Other (please specify)

Name: Date:

Position Held: Signature:

I am entering the following award categories: Please tick all that apply: NB: You can only enter one franchisee per category and the same franchisee in a maximum of three categories.

I confirm that I have:

Please tick all that apply

E N T R Y F O R MF R A N C H I S E E

Sponsored by

b f a H S B C

BRITISH FRANCHISE

AWARDS

LifestyleFranchisees of bfa members who have a business

turnover of 500k or less

Next Generation Franchisees of bfa members who are aged 35 and under

Local FocusAll franchisees of bfa members

TransformationAll franchisees of bfa members

HSBC Best in Class Multi-Unit Leader All multi-unit, multi-brand franchisees of any franchise brand with a minimum trading history of three years. Franchisees representing brands in and not in membership welcome to enter.

Enclosed an A4 written entry. 1,000 words maximum for each award entered

I have read the relevant criteria for the awards entered

Enclosed relevant audited accounts If audited accounts are not available, please submit management accounts

Franchisee & business information

Franchise brand

Territory name (e.g. South Oxfordshire)

Business address

Name of franchisee DOB:

Telephone Email:

No. of years in operation No. of staff employed:

Telephone Email:

Accounts Information (detail to be extracted from your supporting audited, or management accounts document)

Total franchisee turnover in 2018/19

Projected turnover for 2019/20

Franchisor Information

Entry representative name

Company name & registration number

Head office address

Name of franchisee

Telephone Email:

Nature of franchise business

Network Information

Commenced trading (year)

Date pilot launched

Sold first franchise (year)

No. of franchisees

No. of franchise units

Press information

Name of press contact

Telephone Email:

NB: The nominated franchisee should enclose their accounts for the last financial year, including profit and loss and a balance sheet. If the

accounts are more than 12 months old, then up-to-date management accounts should be submitted as well.

***As the franchisor I ensure all details above are completed and legible and full supporting documentation has been submitted***

Name: Date:

Position Held: Signature:

Y O U R E N T R YF R A N C H I S E E

The British Franchise Association 85F Park Drive, Milton Park, Abingdon, Oxfordshire, OX14 4RY T 01235 820470 E mailroom@thebfa.org www.thebfa.org