beyond vanilla corporate presentation
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Beyond Vanilla – An Overview
On-Board Advertising Today!
Our Tie-ups
Advertising Opportunities
Contact Us
An Overview • Beyond Vanilla Communications specializes in Innovative
Airline and Airport Advertising since 2009.
• As part of our effort we provide excellent branding opportunities targeted at a high value captive audience.
• Advertising Rights for various airline and airport properties.
• Some Of Our Valuable Associations:
• DSP BlackRock Mutual Fund
• Nilkamal Industries @home
• Tata Housing Ltd.
• Kolte-Patil Developers Ltd. – Pune
• Mantri Developers – Bangalore
• Axis Bank
• Franklin Templeton
• ICICI Prudential Asset Management
• Sobha Developers - Bangalore
On-Board Advertising Today!
Highest Efficiency
Rate • In-flight advertising offers the highest efficiency rate
of any media, at the lowest cost of sale, and provides upto 2000 times the impact of traditional media
Highest Recall Rate • In-flight advertising has the highest recall rate as
against all media - 77%, and generates an over 25% positive shift in intent to purchase.
Highest Visibility • In-flight media provides an opportunity for a brand
to stand out, as only a limited number of partners are featured throughout the fleet at any given time.
Our Tie-ups
Jet Airways
GoAir
Indigo SpiceJet
Jet Airways • Jet Airways, widely recognized as one of the finest airlines globally, is
India's leading and most preferred airline for all especially the high net-worth individuals.
• Jet Airways has a fleet of approx. 120 aircrafts with an approx. configuration of 140-180 seats.
• The airline operates over 350 flights daily across 54 destinations within India and with approximately 13 Lacs passengers traveling per month.
• Traveller's profile 33% - Self-employed professionals / businessmen 54% - Private sector corporate executives 13% - Public sector executives 70% M and 30% F
• Demographic profile 72% Business Travellers (78% Male and 22 % Female) 28% Leisure and Other Travellers Premier - CEO, CFO's MD's and other HNI's (SEC A+) Economy - (A+, A)
GoAir • Go Airlines (India) Ltd. is the aviation foray of the Wadia Group, the airline
operates its services under the brand GoAir.
• Launched in November 2005, GoAir operates across 21 destinations, 153 flights daily and approx. 6.75 lacs passengers traveling per month.
• The airline uses the state-of-the-art Airbus A320 aircraft fleet with a minimum seat capacity of 180 seats and an average load factor of 86%.
• GoAir is currently servicing the airports at Ahmedabad, Bagdogra, Port Blair, Bengalooru, Chandigarh, Cochin, Delhi, Goa, Guwahati, Jaipur, Jammu, Leh, Lucknow, Mumbai, Nagpur, Nanded, Patna, Pune and Srinagar.
• Through this route network GoAir ensures a smart value-for-money option for both business and leisure travellers, without compromising on either safety or service factors.
• Demographics Profile Business travellers: 60% / Leisure travellers: 40% Men: 85% / Women: 15% Age 20-30: 35% Age 30-45: 45% Age 45 & above: 20%
Indigo
• IndiGo is a private, low-cost airline based in Gurgaon, Haryana, is one of India's leading airlines using its model of efficient, low-cost operations and by attracting customers with low fares.
• IndiGo operates across 27 destinations in India, with approx. 341 flights daily with approx. 12.50 Lacs passengers traveling per month. It has a load factor of over 85% and market share of 21.3%.
• The airline uses the state-of-the-art Airbus A320 aircraft fleet with a minimum seat capacity of 180 seats.
• Indigo is currently servicing the airports at Agartala, Ahmedabad, Bangalore, Bhubaneshwar, Chennai, Coimbatore, Delhi, Dibrugarh, Goa, Guwahati, Hyderabad, Imphal, Indore, Jaipur, Jammu, Kochi, Kolkata, Lucknow, Mumbai, Nagpur, Patna, Pune, Raipur, Srinagar, Trivandrum and Vadodara. International destinations include Bangkok, Dubai, Kathmandu, Muscat and Singapore.
SpiceJet
• SpiceJet is India's 'best low cost airline', delivering the lowest air fares with the highest consumer value. It operates 291 flights daily with more than 12 lacs passengers traveling per month.
• Spice flies to 38 destinations spread across India, Nepal & Sri Lanka. With a market share of 18.5% and load factor of 85%. Agartala, Ahmedabad,Aurangabad,Bagdogra,Bangalore,Bhopal, Calicut, Chennai, Coimbatore, Delhi, Goa, Guwahati, Hyderabad, Indore, Jaipur, Jammu, Kochi,Kolkata,Madurai,Mumbai, Managlore, Nagpur, Nanded,Portblair, Pune, Rajahmundry, Srinagar, Surat, Trichy, Tirupati, Tuticorin, Trivandrum, Varanasi, Vijayawada, Vizag and 3 International cities viz. Colombo, Dubai & Kathmandu
• Customer profile:
• Direct, Smart, Aware, Net Savvy customers of which 60% customers used internet for booking, 37% are first time fliers, 51% opted for exciting fares.
• Passenger Gender - Male - 66% Female - 34%
• Annual Income - Rs. 3-7 lacs - 31% / Rs. 7-12 Lacs - 38%
• Age Group - 20-35 - 45% / 36-50 - 28%
Advertising Opportunities
On-board Advertising
Airport Advertising
On-ground Advertising
On-board Advertising
On-board Advertising
Boarding Pass
Seat Back Devices
Cabin Bulk Heads
Meal Tray Cards
Baggage Tags
Newspaper Stickers
Boarding Pass
Seat Back Devices
Cabin Bulk Heads
Meal Tray Cards
Baggage Tags
Newspaper Sticker
Airport Advertising
Airport Advertising
Newspaper Jackets
Tent Cards
Browsing Space
Brochure Placement
at Reception
Product Display
Product Sampling
Showcase your brand at Airport Lounges
Newspaper Jackets
Tent Cards on Tables
Internet Browsing Space
Brochure Placement at Reception
Product Display
Product Sampling
On-ground Advertising
On-Ground Advertising
Tarmac Coaches –
Hand Grabs
Tarmac Coaches -
Panels
Tarmac Coaches – Exterior Branding
Ladder Branding
Tarmac Coaches – Hand Grabs
Tarmac Coaches - Panels
Tarmac Coaches – Exterior Branding
Each bus has a capacity of 60 passengers. Average occupancy of 40 passengers per bus. On an average the buses make 60 - 100 trips a day, constantly ferrying the passengers within the terminals.
Ladder Branding
Contact Us
Beyond Vanilla Communications
B-407, Rock Enclave Plot C,
Hindustan Naka Chowk,
Kandivali (W), Mumbai 400 067.
India.
Manoj Matlani Sunita Matlani
098922 19664 0810 888 9665