WTS

January 17, 2012

Presenter: Malizy Scruggs

@OpenChannelsPR @malizy

Beyond the Meeting

YOU WILL LEARN

• Components of a public participation strategy

• Difference between compliance and

community building

• Establishing common ground

• One-way vs Two-way communication

• Types of low technology and high technology

options

TIPS

1. Standard texting rates only (worst case US $0.20)2. We have no access to your phone number3. Capitalization doesn’t matter, but spaces and spelling do

HOW TO VOTE VIA TEXTING

HOW TO VOTE VIA

POLL4.COM

Capitalization doesn’t matter, but spaces and spelling doTIP

HOW TO VOTE VIA TWITTER

1. Capitalization doesn’t matter, but spaces and spelling do2. Since @poll is the first word, your followers will not receive this tweetTIPS

WHAT IS P2?

Any process that involves

the public in problem solving

or decision making and uses

public input to make

decisions.

--International Association of Public Participation

“Rather than asking people always to

come to our meetings, we need to go

out to find out what are their issues,

how to align with their goals, instead of

asking them always to align with our

goals. We need to be there to listen

rather than inform and tell, we need to

be more participants.”

Source: Moving Public Participation beyond Compliance: Uncommon Approaches to Finding

Common Ground by Kirsten M. Leong, John F. Forester, and Daniel J.Decker

Identify the Problem

AffectsInformation Gathering

Objectives and Goals

Stakeholder Analysis Allies Opponents

Assets and Constraints

Techniques and Methods Decision-making Process

Action Plan

P2 STRATEGY

Identify the Problem

AffectsInformation Gathering

Objectives and Goals

Stakeholder Analysis Allies Opponents

Assets and Constraints

Techniques and Methods Decision-making Process

Action Plan

P2 STRATEGY

STAKEHOLDER ANALYSIS

Interested Stakeholders

Indirectly Affected

Directly Affected

By impact or interest in the project

STAKEHOLDER ANALYSIS

Other

Government

Citizen and Community

Non-government Organizations

Business and Industry

By sector

STAKEHOLDER ANALYSIS

National

Regional

NeighboringCommunities

Local

By geographic location

STAKEHOLDER ANALYSIS

Allies Opponents

By allies/opponents

Neutral

Identify the Problem

AffectsInformation Gathering

Objectives and Goals

Stakeholder Analysis Allies Opponents

Assets and Constraints

Techniques and Methods Decision-making Process

Action Plan

P2 STRATEGY

P2 PROCESS LEVELS OF PARTICIPATION

P2 TECHNIQUE

Compliance Inform Informative

Community Building Consult Public Input

Involve Interactive

Collaborate Online/Digital

Empower Partnerships

TECHNIQUES/METHODS

Identify the Problem

AffectsInformation Gathering

Objectives and Goals

Stakeholder Analysis Allies Opponents

Assets and Constraints

Techniques and Methods Decision-making Process

Action Plan

P2 STRATEGY

Inform

Consult

Involve

CollaborateEmpower

LEVELS OF

PARTICIPATION

• One-way Communication Techniques

oCollateral materials

o Informational websites

oOpen houses

o Press releases

o PSAs

oQuick response (QR) codes

INFORM

Chicago Department

of Transportation -

Pedestrian Bridge

Plan

o One-way

communication

o Low tech

o Series of meetings

o Dedicated Flickr

o Website

• Two-way Communication Techniques

o Public input

o Public meeting or hearing

oComment cards

o Surveys

CONSULT

• Two-way Communication Techniques

oWorkshops

oCharettes

INVOLVE

COLLABORATE

• Two-way Communication Techniques

oWorld Café

o Focused Conversations

oCitizen Advisory Groups

Photo courtesy of World Café - Europe

• Two-way Communication Techniques

oCitizen Juries

oCrowdsourcing

o Ballot voting

EMPOWER

Utah Transit Authority – Next Stop Design

o Crowdsourcing

o Two-way communication

o High Tech + Low Tech

o Stakeholder registration/opt in

• Why are we here?

• Understand community expectations

• State what can be expected from the

P2 Process

• Cardstorming

COMMON GROUND

• Meet people where they are

• Match technology with sophistication of

audience

• Low technology and high technology

examples

o Audience response systems

oWebcasts

o Interactive visioning sessions

GO GO GADGET

• What goes into an effective P2 strategy

• Difference between compliance and

community building

• How to identify stakeholder expectations

• Distinguish between one-way and two-

way communication techniques

• How to match to technology to the

stakeholder

RECAP