beyond simple social - presented at salesforce
DESCRIPTION
This presentation was given to a sold out crowd at Salesforce UX Lecture Series in San Francisco. This is the second presentation of this and it changed a bit. The focus is how to take the next we must take to improve our social software we are using, particularly for organization within their own walls. The shift of from the social patterns of early adopters to mainstream is really a large shift and things are really difficult to do as we have only just begun the trek again (groupware and KM were the two prior attempts). Understanding how to look at things through different social lenses so to see what is going on is essential. This presentation is 6 or 7 of my 40+ (now just over 50) social lenses to help do this. This presentation is a high level view, but enough to see gaps and where things could and should change as we move forward.TRANSCRIPT
Beyond Simple SocialThomas Vander Wal
Salesforce :: San Francisco, CA :: 30 May 2012
Who is Thomas?
Isn’t Social Simple?
Tea, anyone?
Getting to Mainstream
Goal 100%
Email in org took 5+ years to get to ~99%
Social often focuses on edge cases, not mainstream
Understand how the remaining 90% are social
40+ Social Lenses
5 Beginning Social Questions
Is it...
The person
How humans are social
Cultural influences- or cross cultural
Organizational constraints
Problems with the tools / service
Understanding Social Software for Mainstream Adoption
“I don’t want to be the company idiot!”
Look to human social interactions
Social Scripts
Rethink how tools map to human needs
Social Comfort
3 Parts of Social Comfort
•Social Comfort with People
•Social Comfort with Tools
•Social Comfort with Content
Elements of Social Software
Identity Object
Presence
Collaboration
Actions
Groups
Sharing
ReputationRelationships
Conversation
BuildOrder
Identity Object
Presence
Actions
Sharing
Reputation
Relationship
Conversation
Groups
Collaboration
BuildOrder
Identity Object
Presence
Actions
Sharing
Reputation
Relationship
Conversation
Groups
Collaboration
TraditionalGroupware
Granular Social Network
Agile Scheduling P&L Food Benefits
Pat
Connections
InfoCloud Solutions, Inc. - 2008
Differing Perspectives
Personal
Collective
Community, Groups, & Teams
Collaborative
Newbie
Service Owner
External Developer
Social Progressions
Spark
Campfire
Bonfire
Torch
Social Scaling
InfoCloud Solutions, Inc. - 2012
Scaling and FunctionalityPe
ople
Par
ticip
atin
g
# of Objects in System
A
A - Personal Use
B
B - SerendipityC C - Mature Social
Tool
D
D - Complex SocialSystem
Dave Snowden’s Cynefin Framework
Social Reticence of a Click
“How broadly are my activities shared”
“What do others think ‘this’ means”
What do the features and functions of the
tools/service do?
When we...
Offer
Hold On
Interest
Approve
Kudos
To Summarize...
Run to the light of complexity - Mike Kuinavsky
Questions
InfoCloud Solutions, Inc. - 2012
URL: http://infocloudsolutions.comBlog: http://www.personalinfocloud.comE-mail: [email protected]: tjvanderwalTwitter: @vanderwal or @infocloud