Gathering CMS Requirements

Beverley BrownGlobal Content Strategist

FiftyWords

“If you build it, they will come”“If you build it, they will come”“If you build it, they will come”

The legacy CMS issue

What content do we haveWhat does it look like

How can we find itCan we update it

Who creates itWhere is it

… where do we go from here

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCPvH2ODZvMgCFcMEGgodE-wIDg&url=http://www.layoverguide.com/2014/04/manila-layover.html&bvm=bv.104819420,d.d2s&psig=AFQjCNFogC5M9Wn9zAACfDcGJLFelQUntg&ust=1444731322380658

Engage with stakeholders

assess how content can help them meet their business needs

agree objectives up front select realistic defined

criteria keep them in the loop and

share core outcomes

Work with authors/

CMS users

1:1 discovery meetings group discussions identify processes define content types document pain points develop a mind map finally – rank requirements

Stakeholder requirements

time to market defined ownership in-context review findability speed of updates KPI impact

Author/user requirements

in-context editing versioning training time/support searchability architecture/structure multiple languages live to site time API with tools

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCJPHh5rgvMgCFQrrGgodRAkAww&url=http://mikerobbins.co.uk/2014/12/20/how-to-add-speak-applications-to-sitecore-8-launch-pad/&psig=AFQjCNFpMJVcbbzGumRAUgOjmrWBJIfi7Q&ust=1444732987783158

Content and developers

collaborate share mind map prioritise requirements innovate test and review iterate

@GlobalWordsmithwww.fiftywords.co.uk

Thank you