between physical and digital
DESCRIPTION
Keynote presentation at the ER&L 2012 conference, Austin (TX)TRANSCRIPT
BETWEEN PHYSICAL AND DIGITALunderstanding cross-channel experiences
ANDREA RESMINI
ER&L 2012 - AUSTIN, TEXAS
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
The Name of the Rose, J, Annaud
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
The Name of the Rose, J, Annaud
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
The Name of the Rose, J, Annaud
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
The Name of the Rose, J, Annaud
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
The Name of the Rose, J, AnnaudScale model of the library
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
The Name of the Rose, U. Eco
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
The Name of the Rose, J, Annaud
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
we have to seethe labyrinth
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
Old pendulum clock, emiemihuimei http://www.flickr.com/photos/emiemihuimei/4003025515/
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
Teaching Maths, Moving Mountains Trusthttp://www.flickr.com/photos/movingmountainstrust/5050542720/
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
Salone del Libro Usato, br1dotcomhttp://www.flickr.com/photos/br1dotcom/4166129123/in/photostream/
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
Obi Wan Kenobi and Luke SkyWalker, Star Wars (G. Lucas)http://linkrandom.blogspot.com/
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
UNIVAC, Lawrence Livermore National Laboratoryhttps://lasers.llnl.gov/multimedia/photo_gallery/images/in_the_beginning/large/nif-1109-17867.jpg
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
Computer room, County of Santa Barbarahttp://www.countyofsb.org/uploadedImages/eu/ComputerRoom.jpg
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
Focault's pendulum, lets.bookhttp://www.flickr.com/photos/letsbook/6781581205/
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
Wikimediahttp://upload.wikimedia.org/wikipedia/commons/b/be/July_4_crowd_at_Vienna_Metro_station.jpg
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
Neuromancer, William Gibson
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
Tron Legacy
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
The Matrix, Wachowsky Brothers
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
Cyberspace is not a place you go to but rather a layer tightly integrated into the world around us
– Institute For The Future
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
Mobiles, frogfotohttp://www.flickr.com/photos/frogfoto/6792036796/
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
Tablet use 2, ebayinkhttp://www.flickr.com/photos/ebayink/6816581064/
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
Sheffield, toph3rhttp://www.flickr.com/photos/ahxcjb/3552828240/
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
what if I ask you to writeor send a message?
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
http://news.byu.edu
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
Badge at the IA Summit 2011, Eric Reiss
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
Smoke signals, F. Remington (partial)
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
Ouijia board, scriptingnewshttp://www.flickr.com/photos/scriptingnews/3418293087/
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
same task but manydifferent interfaces
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
what if someone islooking for a book?
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
Circulation deskhttp://libraryservicedesks.files.wordpress.com/
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
Search interface, University of Boråshttp://www.hb.se
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
Amazon.com
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
Searching hb.se on mobile
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
Searching hb.se on mobile
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
Libraries are creepy, P, Lowryhttp://www.flickr.com/photos/paul_lowry/2266388742/
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
the only thing that matters?
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
Reading a book, E. Yourdonhttp://www.flickr.com/photos/yourdon/3404987413/
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
activities and artifacts merge into complex experiences
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
Silos, G. Whitehttp://www.flickr.com/photos/zoomzoom/304135268/
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
agricorner.com
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
Henry Jenkins
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
The Matrix, Wachowsky Brothers
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
in cross-channel experiences users constantly move between channels and will not stay in any single one of them from start to finish
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
Nordstromhttp://www.nordstrom.com/
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
a manifesto
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
information architecturesbecome ecosystems
1
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
no artifact stands isolatedall artifacts are connected in one
single user experience
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
many an artifactparticipates in open ecologies
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
users becomeintermediaries
2
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
participants in these ecosystemsactively produce and re-mediate
content and meaning
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
static becomesdynamic
3
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
ecologies are perpetually unfinished,always changing, always open
to further refinement and manipulation
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
dynamicbecomes hybrid
4
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
the boundaries separatingmedia, channels and genres get thinner
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
horizontalprevails over vertical
5
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
intermediaries push for spontaneity,ephemeral structures of meaning
and constant change
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
productsbecome experiences
6
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
focus shifts from how to designsingle items to how to design
experiences spanning multiple steps
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
experiences becomecross-channel experiences
7
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
experiences bridge multipleconnected media, devices and environments
into seamless ubiquitous ecologies
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
Thank you