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沃爾瑪超市：「數位 X實體」的成功鍵接

(Speaker)2015.xx.xx

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議題大綱1

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沃爾瑪超市：從零售巨人，變成網購明星「數位 X實體」：引領下一代的零售業沃爾瑪如何在數位創新中領先群雄？

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沃爾瑪超市：從零售巨人，變成網購明星

2011年才開始打造電子商務……

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沃爾瑪超市：從零售巨人，變成網購明星

「從磚頭蓋的店面，到可以點擊的頁面」

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沃爾瑪超市：從零售巨人，變成網購明星數位轉型的基石：

1. 管理全球十個網站2. 於@WalmartLabs開發測試最先進得數位商務科技3. 打造沃爾瑪超市的核心電子商務能力

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「數位 X實體」：引領下一代的零售業1. 線上服務中心：接觸客戶更快！2. 行動應用協作：使用 Apps更直覺！3. 社群洞見：了解顧客，服務品質更佳！4. 預測需求：存貨管理更準確！

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「數位 X實體」：引領下一代的零售業

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沃爾瑪如何在數位創新中領先群雄？1. 精準數位行銷的領導者

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沃爾瑪如何在數位創新中領先群雄？1. 精準數位行銷的領導者2. 策略購併，強化核心數位商務能力

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沃爾瑪如何在數位創新中領先群雄？1. 精準數位行銷的領導者2. 策略購併，強化核心數位商務能力3. 以非傳統的模式，開發數位商務技能

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沃爾瑪如何在數位創新中領先群雄？1. 精準數位行銷的領導者2. 策略購併，強化核心數位商務能力3. 以非傳統的模式，建立數位商務技能4. 汲取商業分析智能，優化存貨管理

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Internal/Restricted/Highly Restricted 13

沃爾瑪如何在數位創新中領先群雄？1. 精準數位行銷的領導者2. 策略購併、強化核心數位商務能力3. 以非傳統模式，建立數位商務技能4. 汲取商業分析智能，優化存貨管理5. 打造創新文化