better world advertising

BETTERWORLDADVERTISINGGeneralServicesAdministration

FederalSupplyServiceAuthorizedFederalSupplySchedule

Catalog/PriceList

zhttp://www.socialmarketing.com

Onlineaccesstocontractorderinginformation,termsandconditions,up-to-datepricingandtheoptiontocreatean

electronicdeliveryorderareavailablethroughtheGSAAdvantage!menu-drivendatabasesystem.TheinternetaddressforGSAAdvantage!iswww.gsaadvantage.gov.

SCHEDULETITLE: MultipleAwardSchedule(MAS)

FEDERALSUPPLYGROUP: ProfessionalServices

CONTRACTNUMBER: GS07F021CACONTRACTPERIOD: October24,2019–October23,2024FormoreinformationonorderingfromFederalSupplySchedulesclickontheGSAScheduleslinkathttp://www.gsa.gov.CONTRACTOR: BetterWorldAdvertising(BWA) 655CommercialStreet SanFrancisco,CA94111 415-979-9775 http://www.socialmarketing.comCONTRACT LesPappasADMINISTRATOR: President/CreativeDirector (415)979-9775 [email protected] http://www.socialmarketing.com BUSINESSSIZE: Small

PriceListcurrentasofModification#PS-0024effectiveFebruary25,2021

BetterWorldAdvertising(BWA)ContractNo.:GS07F021CA

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CUSTOMER INFORMATION 1a.TABLEOFAWARDEDCATEGORIES

541430: Commercial Art/Graphic Design

541511: Web Based Marketing Services

541613: Integrated Marketing Services

541810: Advertising Services

541810 ODC: Other Direct Costs (ODCs)

OLM: Order-Level Materials

1b.LOWEST-PRICEDMODELNUMBERANDPRICEFOREACHCATEGORY N/A

1c.HOURLYRATES (SeeApprovedPriceList)

2.MAXIMUMORDER* $1,000,000

*Orderingactivitiesmayrequestapricereductionatanytimebeforeplacinganorder,establishingaBPA,orinconjunctionwiththeannualBPAreview.However,theorderingactivityshallseekapricereductionwhentheorderorBPAexceedsthesimplifiedacquisitionthreshold.SchedulecontractorsarenotrequiredtopassontoallscheduleusersapricereductionextendedonlytoanindividualorderingactivityforaspecificorderorBPA.

3.MINIMUMORDER $100

4.GEOGRAPHICCOVERAGE Domestic(50states,Washington,D.C.andPuertoRico).

5.POINTSOFPRODUCTION N/A


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6.DISCOUNTFROMLISTPRICES GSANetPricesshownontheattachedGSAPriceList.NegotiateddiscounthasbeenappliedandtheIFFhasbeenadded.

7.QUANTITYDISCOUNTS Noneoffered.

8.PROMPTPAYMENTTERMS Net30.InformationforOrderingOffices:Promptpaymenttermscannotbenegotiatedoutofthecontractualagreementinexchangeforotherconcessions.

9.FOREIGNITEMS None.

10a.TIMEOFDELIVERY TobedeterminedattimeofTaskOrder.

10b.EXPEDITEDDELIVERY ContactBWA..

10c.OVERNIGHTAND2 ContactBWA..DAYDELIVERY

10d.URGENTREQUIREMENTS ContactBWAforaccelerateddelivery.

11.FOBPOINT Destination.

12a.ORDERINGADDRESS Sameascontractoraddress.Customershouldcontactcontractorforadditionaladdresses.

12b.ORDERINGPROCEDURES: Forsuppliesandservices,theorderingproceduresandinformationonBlanketPurchaseAgreements(BPAs)canbefoundinFAR8.405-3.

13.PAYMENTADDRESS Sameascontractor.14.WARRANTYPROVISION StandardCommercialWarranty.

CustomershouldcontactBWAforacopyofthewarranty.


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15.EXPORTPACKINGCHARGES,IFAPPLICABLE. NotApplicable.16.TERMSANDCONDITIONSOFRENTAL,MAINTENANCE,ANDREPAIR(IFAPPLICABLE). NotApplicable.17.TERMSANDCONDITIONSOFINSTALLATION(IFAPPLICABLE). NotApplicable.18a.TERMSANDCONDITIONSOFREPAIRPARTSINDICATINGDATEOFPARTSPRICELISTSANDANYDISCOUNTSFROMLISTPRICES(IFAPPLICABLE). NotApplicable.18b.TERMSANDCONDITIONSFORANYOTHERSERVICES(IFAPPLICABLE). NotApplicable.19.LISTOFSERVICEANDDISTRIBUTIONPOINTS(IFAPPLICABLE). NotApplicable.20.LISTOFPARTICIPATINGDEALERS(IFAPPLICABLE). NotApplicable.21.PREVENTIVEMAINTENANCE(IFAPPLICABLE). NotApplicable.22a.SPECIALATTRIBUTESSUCHASENVIRONMENTALATTRIBUTES(E.G.,RECYCLEDCONTENT,ENERGYEFFICIENCY,AND/ORREDUCEDPOLLUTANTS). NotApplicable.22b.SECTION508COMPLIANCEFOREIT: Asapplicable23.DUNSNUMBER: 96-7795451 24.NOTIFICATIONREGARDINGREGISTRATION ActiveINSYSTEMFORAWARDMANAGEMENT(SAM)DATABASE


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About Better World Advertising BetterWorldAdvertising(BWA)wasestablishedin1996toprovidehigh-quality,costeffectiveadvertisingservicestogovernmentagencies,non-profitorganizationsandeducationalinstitutionsthatarecommittedtoadvancinginitiativesintheareasofpublichealth,environmentalconservationandsocialjustice.BWAhasgrownasanestablishednationalleaderinbehaviorchangecommunications.

Wedonothaveanycommercialclients.Wearepeoplewhovalueintegrityovermoneyandrelationshipsoverprofits.Wecareaboutideasandthepowertohelppeoplethroughcommunication.BWAemploysboldmessaging,vibrantimageryandinnovativeapplicationsofnew,socialandtraditionalmediatoreachdiversepopulations.Ourgoalistochangeperceptionsabouthealthandsocialissuestopromotebehaviorchange.

BWAisafull-serviceadvertisingagencywithanextensivetrackrecordofcreatingresults-orientedsocialmarketingandpublicrelationscampaignsonavarietyofpublichealthandsocialwelfareissues.SomeareasofexpertiseincludeBIPOChealth,drugandalcoholmisuse,tobaccoprevention/cessation,vaccinations,HIV/STIs,obesity,mentalhealth,testingforinfectiousdiseases,fostercareandadoption,stigmaanddiscrimination,youth/childwelfare,socialjusticeandenvironmentalsustainability.

Why BWA? Weknowouraudiences.Havingdesignedandimplementedsuccessfulhealtheducationcampaignsfordiversecommunitiesacrossthecountry,weknowwhatittakestocommunicateeffectivelywithavarietyoftargetaudiences.Wepayattentiontothenuancesandunderstandwhatworksatthelocal,stateandnationallevel.

Wehaveareputationforbold,hard-hittingcampaignsthatcuttotheheartoftheissue,usingstrongmessagesandpowerfulvisualstogetattentionandresults.Simply:webringauniquemixofcreativeandpublichealthpowertocampaigndesign,materialsdevelopment,publicrelations/marketing,audio/videoproductionandinteractivedesign.Whilepaidmediaisanimportantelementofourcampaigns,everycomponentofourmediaplanwillworksynergisticallytodriveearnedmedia.Theadditionalmediacomingfromjournalists,activistsandothercontentcreatorsgiveaddedvalueandROIbeyondthepaidmediaandhelpbringthemessagehometoouraudiences.


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Engaging Hard-to-Reach Audiences Wemaintainrelationshipswithvariedaudiencesandthemanydifferentvoicesandexperiencesthatmakeupthecommunitiesrepresentedinanycampaignwedesign.Ourworkhasconnectedwithabroadrangeofaudiences:lowincome/under-resourcedcommunities:indigenousandnativecommunities,youth,communitiesofcolor,peoplewithdisabilitiesand/ormentalillness,immigrants,fosteryouthandLGBTQindividuals.

BWA’sworkhasmadeapositivehealthimpactonmulti-culturalcommunitiesinbothurbanandruralsettingswithanestablishedtrackrecordinreachingat-riskandunderservedcommunitiesacrossthecountry.OneofBWA’scorecompetenciesisreachingpeopleofalowersocioeconomiclevelandnon-NativeEnglishspeakerswithculturalsensitivity.

AtBWA,diversitywithinthecompanyisoneofourbiggestassets.OurstaffincludesmenandwomenwhoareBlack,White,AsianandLatino,acrossawideagespectrum.BWA’sdiversityextendsbeyondrace,age,gender,sexualorientationandclassbackgroundtoincludeexperiences,perspectivesandintereststhathelpusunderstand,empathizeandrelatetoourclientsandtheirtargetpopulations.

Asanagency,ourculturehasmuchincommonwiththegovernmentagenciesandmission-drivennonprofitsweserve.Ourgoalistoimproveoverallsocietalhealthandwellbeingthroughthedesignandimplementationofstrategicinterventionsthatchangeattitudes,normsandbehaviors.Indeed,itisnotjustourname,itisourmission—wecometoworkeverydaytomakeabetterworld.

Samplesofourworkcanbeviewedatwww.socialmarketing.com.

Capabilities BetterWorldAdvertisingisafull-serviceadvertisingagencywhichprovidesexpertiseinthefollowingareas:Content Development, Education, and Training

• Technical,creative,andscriptwriting• Onlinelearningandwebinars• Mediatraining• Toolkitdevelopment• Subjectmatterexpertinterviews


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Communications/Media Planning

• Communications,marketing,mediaandoutreachplans• Datavisualizationandstrategy• Socialmediastrategy

Creative Services

• Conceptvisualization• Messagedevelopment• Branddevelopment• Artdesignandgraphics• Videoproductionandpost-production• Animationandmotiongraphics• 2Dand3DGraphics• Gamification• Interactivetoolsandexperiences• Websitedevelopment

Marketing, Promotion, and Outreach

• Targetedpromotionsandmessagedissemination• Socialmediaimplementation• Onlineadplacementandtracking• Technicalassistanceandwebinars• Partnershipdevelopment• Stakeholderengagement• Communitybuildingandmotivation

Product and Materials Development

• Websitesandmicrosites• Infographicsandinteractiveinfographics• Mobileapplications• Onlineads• Printmaterials• Videos• Audiomaterials


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• PublicServiceAdvertising(PSAs)

Research and Evaluation

• Formativeresearch• LiteratureReviews• LandscapeAnalysis• Audiencesegmentation• Processandoutcomeevaluations• Webtrendsandmetricsreports• Mediaplacementtrackingandreports


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PRICELISTOctober 24, 2019 – October 23, 2024

LaborCategories HourlyRate

President $ 217.23

Senior Vice President $ 172.80

Vice President $ 148.11

Creative Director $ 172.80

Art Director $ 128.36

Senior Graphic Designer $ 113.55

Graphic Designer $ 93.80

Production Designer $ 74.06

Copywriter $ 98.74

Senior Interactive Designer $ 123.43

Interactive Designer $ 108.61

Media Director $ 128.36

Media Buyer/Planner $ 88.87

Senior Project Manager $ 148.11

Project Manager $ 108.61

Project Coordinator $ 69.12

Senior Public Relations Planner $ 143.17

Public Relations Campaign Manager $ 88.87

Public Relations Coordinator $ 69.12

Research Director $ 143.17

Focus Group Planner/Facilitator $ 123.43


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OtherDirectCosts

Service Cost

NewswireDistribution $1,994.96

VideoConcept/Production(onedayshooting) $60,453.40

VideoEditing(hourly) $201.51

FocusGroup(recruiting,screening,facilitating,facilityrental,incentives,refreshmentsandfocusgroupreport) $15,415.62

Photoshoot(onedaywithcastingcall,logistics,makeup,wardrobe,equipment,

modelstipendsandphotographer) $21,586.90

Materials-VinylBanner5.5''x8'withgrommets $282.12

Materials-Mountedposter3'x4'withgrommets $141.06

Materials-VinylBanner72'x30"withgrommets $151.13

Materials-Printing8-panelbrochure,finishedsize4"x5"(perpiece) $0.22

Materials-Posters11"x17"(perpiece) $0.86

Materials-PrintingCashJackets3.75"x8.25"(perpiece) $0.46


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LaborCategoriesMANAGEMENT

PresidentEducation/Experience:Master’sdegreewith25+yearsexperience

ResponsibilitiesDevelopsandmanagesclientrelationships,evaluatesperformanceandprovidesorganizationaloversight.Meetswithclients,generatesnewbusiness,makespresentationsatconferences,consultswithnonprofits/healthdepartmentsandcoordinatesprojectswithcreativeteam.Overseesfinancialmanagement,developsandimplementsbusinessplanandworkswithinternalteamstoachieveclient’sgoals.

SeniorVicePresidentEducation/Experience:Master’sdegreewith20+yearsexperience.

ResponsibilitiesLeadsstrategicpartnershipandbusinessdevelopmentforthecompany.WorkswiththePresidentonmaintainingtheoverallvisionforthecompany.Leadsstaffmeetings.Supportsthesynergyofthecreativeandaccountteamsinordertomaintainaunifiedcreativevision.Maintainsawarenessofexternalandinternalcompetitivelandscape.Possessesahighlevelofexpertiseinmarketing,publicrelations,advertising,andspecificissueareascoveredbythecompany’scampaigns.

VicePresidentEducation/Experience:Bachelor’sdegreewith10+yearsexperience.

ResponsibilitiesProvidesseniorprojectmanagementforthedevelopmentandimplementationofsocialmarketingcampaigns,including:formativeresearch/messagetesting,campaignstrategy,creativedevelopment,copywriting,mediastrategy,mediabuying,publicrelationsandmedia


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monitoringandoutcomeandprocessevaluation.Supportsproposalandgrantwritingprocesses.Servesasaseniorpointofcontactforclients.Contributestonewbusinessefforts,includingdevelopingstrategicpartnerships.

CREATIVESERVICES

CreativeDirectorEducation/Experience:Master’sdegreewith25+yearsexperience.

ResponsibilitiesLeadsthecreativedevelopmentprocessinallcampaigns,brandcreation,andrelatedmarketingandadvertisingventures.Interpretstheclient’scommunicationsstrategyanddevelopsproposedcreativeapproachesthatalignwiththatstrategy.Supervisesphotoandvideoshoots.Initiatesandprovidescreativeguidanceforallstaffinvolvedinthecreativeprocess.Approvesallcreativeworkbeforeitispresentedtoclient.

ArtDirectorEducation/Experience:Bachelor’sdegreewith10+yearsexperience.

ResponsibilitiesManagescreativeteam,andworksdirectlywiththeCreativeDirectortodeveloptheoveralllookforcampaignsandbranding.Workswithdesignteamtodevelopvisualandcopycreative.Supervisesandartdirectsseniordesigners,graphicdesigners,writers,illustrators,photographersandanyexternalcontractors.Overseestheartisticdesignandcreativeproductionofallonlineandprintmaterials.

SeniorGraphicDesignerEducation/Experience:Bachelor’sdegreewith7+yearsexperience.

ResponsibilitiesDevelopsdesignprojectsfromconceptiontocompletion.Possessesspecializedskillsinweb,multimedia,andvideo.Experiencedinpublicationlayout,imagemanipulation,andpre-presspreparation.ProvidessupporttoArtDirectorandcreativeteam.Workswithaccountmanagementteamoncreativeneedsforspecificprojects.


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GraphicDesignerEducation/Experience:Bachelor’sdegreewith3+yearsexperience.

ResponsibilitiesPerformsallaspectsofdesignandproduction.Createsdesignsforprintedmaterials,websites,electronicdocuments,andallmediachannels.Hastheabilitytoproducelayouts,createillustrations,manipulatephotographs,andperformallothernecessarytasksinexecutingfinaldesigns.Preparesdesignfilesforprintandwebproduction.ProvidessupporttoSeniorGraphicDesigneronspecificprojects.

ProductionDesignerEducation/Experience:Bachelor’sdegreewith2+yearsexperience.

ResponsibilitiesPerformsallaspectsofcomputer-basedproduction.Producesfinalartworkforallprintedoroutdoormaterials.Hastheabilitytoproducelayouts,createillustrations,manipulatephotographs,andperformallothernecessarytasksinexecutingfinaldesigns.Preparesdesignfilesforprintandwebproduction.ProvidessupporttoGraphicDesignersonspecificprojects.

CopywriterEducation/Experience:Bachelor’sdegreewith3+yearsexperience.

ResponsibilitiesDevelopsadvertisingcopyandothercreativetextfordigital,traditional,andintegratedprograms.Collaborateswithinternalteamsandclientstounderstandclientobjectives,message,audience,andresources.WorksdirectlywithArtDirectorandCreativeDirectortodevelopcampaignmessaging.

DIGITALSERVICES

SeniorInteractiveDesignerEducation/Experience:Bachelor’sdegreewith7+yearsexperience.

ResponsibilitiesExpertinhtml,.php,.netprogramming,CMSconversion,aswellasup-to-dateoncurrenttrendsandtechnologyintheprogrammingworld.Leadsdigitalteam,completestasksinisolationaswellasingroupsettings.Isabletocommunicatetechnicalissuestoaudiencesunfamiliarwithtechnicalvocabulary.WorksdirectlywithArtDirectorandCreativeDirectorondigitalneedsforeachcampaign.


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InteractiveDesignerEducation/Experience:Bachelor’sdegreewith3+yearsexperience.

ResponsibilitiesProficientinhtml,flashand.phpprogramming,aswellasintroubleshootingissuesconcerningcross-browsercompatibilityandcoding.Juniormemberofthedigitalteam,capableofimplementingsolutionstovariousissuesandmaintainingmosttechplatforms.WorkswithSeniorInteractiveDesigneronspecificcampaigntasks.

MEDIASERVICES

MediaDirectorEducation/Experience:Bachelor’sdegreewith10+yearsexperience.

ResponsibilitiesOverseesmanagementofallmediastrategy/planning.Accountablefortherelationshipwiththeclientandaccountmanagementteam,includingoverallsatisfactionandmanagementofexpectationswhileensuringthattheworkisonstrategy,ontime,andwithinbudget.Overseesmulti-facetedmedia/communicationsprogramarea.MeetsregularlywithCreativeDirectortodiscussperformance,proposeinitiatives,andestablishpriorities.

MediaPlanner/BuyerEducation/Experience:Bachelor’sdegreewith5+yearsexperience.

ResponsibilitiesManagestheday-to-dayprocessofallmediaplanningeffortsforassignedclients.Evaluatesandanalyzespublicresponsesandadjustscommunicationtacticsaccordingly.Meetswithclientregularlytodiscussperformance,proposeinitiatives,andestablishpriorities.MeetswithMediaDirectortoensurecompanymediastrategiesareimplementedsuccessfully

ACCOUNTSERVICES

SeniorProjectManagerEducation/Experience:Bachelor’sand/orMaster’sdegreewith8+yearsexperience.

ResponsibilitiesOverseesmultipleclientaccounts,servingasoverallrelationshipmanager.Supervisesallaspects


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ofclientengagements,including:media,creative,strategy,andtechnology,acrossallagencydisciplinesandservices.OverseesmultipleProjectManagersandrelatedcampaigns.

ProjectManagerEducation/Experience:Bachelor’sdegreewith3+yearsexperience.

ResponsibilitiesManagesprojectsfrominceptiontocompletion.Servesasapointofcontacttoclientsaboutprojectprogress.Managesspecificclientengagements,campaigns,andprojects.Coordinatesinternaldepartmentstoexecutemulti-facetedcommunicationsprograms,includingcreative,technology,strategy,andsocialmediadepartments.WorksdirectlywithCreativeDirectoroncampaigndesignandstrategy.

ProjectCoordinatorEducation/Experience:Bachelor’sdegreewith1+yearsexperience.

ResponsibilitiesSupportstheaccountmanagementteamonspecificprojectsandtasks.Supportsteaminproducinghighqualitydeliverables.Administrativehelpwithmultiplecampaigns.Supportsbusinessdevelopmentteam.

PUBLICRELATIONSSERVICES

SeniorPRPlannerEducation/Experience:Bachelor’sand/orMaster’sdegreewith8+yearsexperience.

ResponsibilitiesDevelopsPRstrategy,including:researchandanalysis,messagedevelopment,mediadevelopment,government,mediaandcorporaterelations.SupervisesPRstaffandworkscooperativelywithcreativestaffforcampaignimplementation.Conductsfocusgroups,messageworkshopsandotherhigh-levelmeetings.Overseesclientrelations,contractmanagement,managementandadministration.

PRCampaignManagerEducation/Experience:Bachelor’sdegreewith3+yearsexperience.

ResponsibilitiesSupervisesallaspectsofpublicrelations:strategyandcampaignimplementation,researchand


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analysis,messagedevelopment,focusgroups,strategicplans,mediadevelopmentandtraining,government,mediaandcorporaterelations,eventcoordination,planningandmanagement.WorksdirectlywithaccountmanagementstafftoimplementPRstrategiesonspecificcampaigns.

PRCoordinatorEducation/Experience:Bachelor’sdegreewith1+yearsexperience.

ResponsibilitiesWorkswithPRandcreativestafftoimplementPRcampaigncomponents:strategy,researchandanalysis,messagedevelopment,focusgroups,strategicplans,mediadevelopmentandtraining,government,mediaandcorporaterelations,eventcoordination,planningandmanagement,writing(draftsandeditsmedia/PRplans,pressreleasesandotherpertinentdocuments).

RESEARCH

ResearchDirectorEducation/Experience:Master’sdegreewith5+yearsexperience

ResponsibilitiesGuidesthedesign,methodology,dataanalysis,andreportingforallresearchandevaluationactivities.WorkswithProjectManagersonallcampaigns,ensuringaccountabilityandqualitycontrolsothatservices/deliverablesareperformedaccordingtoapprovedscopeofworkandtimelinesandsoundbudgetandfiscalmanagementofallprogramresourcesismaintained.

FocusGroupPlanner/FacilitatorEducation/Experience:Bachelor’sdegreewith3+yearsexperience.

ResponsibilitiesDevelopsfocusgrouprecruitmentplan,andmoderatorguide.Organizesandconductsfocusgroups,including:venueresearch,developingandmanaginglistsofpotentialfocusgroupparticipants,anddraftingquestionsandancillarymaterialsforon-sitefocusgroupuse.Draftsfocusgroupfindingsandreport.Workswithaccountmanagementteamtounderstandandimplementresearchneededforspecificcampaigns.


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LABOR CATEGORY EQUIVALENCE TABLE

Labor Category Minimum Requirements Equivalency

Art Director BA/BS and 10 years of experience 20 years of experience

Copywriter BA/BS and 3 years of experience 7 years of experience

Graphic Designer I BA/BS and 3 years of experience 7 years of experience

Graphic Designer II BA/BS and 7 years of experience 12 years of experience

PartialClientListAdvocatesforYouth

AIDSFoundationofChicago

AIDSInstitute/HealthResearch,Inc.

AlaskaDepartmentofHealthandHumanServices

AlamedaCountyPublicHealthDepartment

BostonPublicHealthCommission

CaliforniaDepartmentofPublicHealth

CaliforniaDepartmentofHealthCareServices

CaliforniaDepartmentofAlcoholandDrugPrograms

CentersforDiseaseControlandPrevention(CDC)

ChicagoDepartmentofPublicHealth

CityofLongBeachDepartmentofHealth&HumanServices

ClevelandDepartmentofPublicHealth

ColumbiaUniversity

FDACenterforTobaccoProducts

FenwayHealth

FirstFiveAlamedaCounty

GayMen’sHealthCrisis

MarylandDepartmentofHealth&MentalHygiene

MichiganDepartmentofHumanServices

NewYorkCityDepartmentofHealthandMentalHygiene

NewYorkStateDepartmentofHealth

NewYorkStateHealthFoundation

NewYorkStateTobaccoControlProgram

NorthCarolinaDepartmentofHealthandHumanServices

CityofOakland

OhioDepartmentofPublicHealth

OregonDepartmentofHumanServices

PlannedParenthoodofNewYorkCity,Inc.

SaltLakeCityDepartmentofPublicHealth

SanFranciscoAIDSFoundation

SantaClaraCountyPublicHealthDepartment

SargentShriverNationalCenterofPovertyLaw

SonomaCountyDepartmentofHealthServices


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HarvardUniversitySchoolofPublicHealth

HumanRightsCampaign

IllinoisChildSupportServices

LosAngelesCountyDepartmentofHealthServices

LosAngelesLGBTCenter

U.S.DepartmentofHealthandHumanServices,OfficeforCivilRights

U.S.FoodandDrugAdministration(FDA)

UniversityofCalifornia

UniversityofWashington

VirginiaDepartmentofPublicHealth

WorldHealthOrganization(WHO)

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