better business better world

BETTER

BUSINESS

BETTER WORLD2013

NEW ZEALANDERS’ ATTITUDES AND BEHAVIOURS TOWARDS SUSTAINABILITY

© Colmar Brunton 2013 I 2

Background / Methodology/ field work period


A FEW BRANDS ARE RESONATING IN PEOPLES MINDS AS ‘SUSTAINABLE’

TOP OF MIND SUSTAINABLE BRANDS

Others ‘don’t know’ are uncertain, or are scrutinising more carefully

Organic, free range, NZ home grown

© Colmar Brunton 2013 I 4 © Colmar Brunton 2013 4

WA

TC

HF

UT

UR

E

BIG IS

SUES FOR

SUSTAINABILITY

WASTE

AIR

WATER

SEA

FOOD

CLEAN AND GREEN ENVIRONMENT

RecyclingPlastic bagsPollutionNappies

CLIMATE CHANGE

Public transport

ENERGY

Renewable energyNuclear-freeCheaper solar

SAFE FOOD

OrganicCare-freeQualityNZ-made

FAIR SOCIETY

PovertyAffordable health/housingAffordable healthy foodGroup between rich and poor

EDUCATION

KnowledgeAwarenessMedia – less xxx/consumption

TRUTHFULNESS

Honesty

Transforming

LONG TERM VISION

Leadership population

SELF RELIANCE

Import replacement Buy local NZ-madeProtection from overseas innovation/trade partnersRetain national assets

PRODUCTION

BiosecirtyBeesClean up dairyingReduce fertiliser useDiversificationDeforestationProtect fisheries

Don’t fool consumers


KEY THEMES

Sustainability continues to become more mainstreamed….not just a niche proposition

More people are entering into the sustainability space More of us are willing to pay a bit more, and to continue spending on sustainable goods

What we are eating and drinking provides interesting insights for the future

- More of us have tried organic and fair trade products, and consider sustainabilty

Sustainability is considered key for our future success-A common view is that future success for New Zealand means living

up to our clean green image- There is strong appeal for the 100% Pure NZ image as an aspiration

but also debate on how to use resources and move towards that vision

As expectations become greater - the window for brand differentiation as ‘progressive and innovative’ through the sustainability halo, are narrowing

But there are clear consumer needs and expectations for businesses to help by what they do, and how they communicate their message


SOME DIFFERENCES BY LIFESTYLE

Sustainability is a concern across all ages

However there are some different priorities for some groups

SINKS DINKS YOUNG FAMILIE

S

OLDER FAMILIE

S

EMPTY NESTER

S

DRAFT ONLY – CREATIVE

WORK NOT DONE

TYPOLOGIES ? OR SOME CROSS ANALYSIS of GREENNESS ?


WHAT ARE BIG ISSUES FOR PEOPLE

Violence in society 69%

Increasing cost of living 65%Not having access to good,

affordable healthcare 57%

Pollution of lakes and seas 53%

Crime levels 52%

Lack of affordable housing 52%

Mistreatment of animals 51%

Protection an management of conservation land and waters that

are special to NZ49%

Protection and management of animals and plants that are native

to New Zealand48%

The impact of processed foods on our health 47%

Unsustainable use of natural resources in New Zealand 47%

Job insecurity 45%

Cost of education/study 45%

Keeping New Zealand litter and graffiti free 43%

Making agriculture more sustainable to live up to the

country’s clean-green reputation41%

Ensuring New Zealand’s independence is maintained in

trade deals and other agreements signed with overseas governments

41%

Obesity and the impact on people's health 41%

The economic recession 40%

Build up of waste in landfill 38%Stability of the global financial

system 38%

Nuclear power/Nuclear weapons 37%Privatisation of some government

services 36%The impact of climate change on

New Zealand 34%

Lack of country of origin labelling 27%

ABOVE 50%

50%-40%

UNDER 40%


BUT THERE IS STILL A GAP BETWEEN ‘LOCAL AND ‘GLOBAL’ CONCERNS

CLIMATE CHANGE IS THE BIGGEST SINGLE PROBLEM FACING THE WORLD TODAY

18% 34%MOSTLY AGREE SOMEWHAT AGREE

CLIMATE CHANGE


SUSTAINABILITY

…… AND MORE OF THEM

DO CONSUMERS CARE?

YES


PEOPLE WANT TO KNOW INFORMATION TO MAKE THEIR OWN DECISIONS

PEOPLE WANT TO KNOW INFORMATION TO MAKE THEIR

OWN DECISIONS

CONSUMERS FEEL THEY CAN MAKE A REAL DIFFERENCE

WHAT I DO TO BE SUSTAINABLY AS A PERSONAL AND LOCAL LEVEL DOES MAKE A REAL DIFFERENCE TO THE QUALITY OF

LIFE FOR FUTURE GENERATIONS

46% 46% 30% 50%MOSTLY AGREE SOMEWHAT AGREE MOSTLY AGREE SOMEWHAT AGREE


BUT MANY DO NOT FEEL WELL INFORMED ….

(30% AMONGST

EMPTY NESTERS)

BUSINESS CAN STILL IMPROVE HOW INFORMATION IS SHARED

“I AM WELL INFORMED ABOUT SUSTAINABILITY ISSUES”

18% 53% 19% 56%MOSTLY AGREE SOMEWHAT AGREE MOSTLY AGREE SOMEWHAT AGREE

AND THE WAY BUSINESSES TALK IS

CONFUSING FOR MANY


MORE THAN HALF OF US ARE WILLING TO PAY MORE…

to buy the best organic/suitable/ethical products

ONLY 7% AGREE THEY’RE WILLING TO PAY WHATEVER IT

COSTS

WILLING TO PAY ‘WHATEVER IT COSTS’ FOR THE BEST

ORGANIC/SUSTAINABLE/ETHICAL PRODUCTS

BUT MOST PEOPLE ARE WILLING TO PAY A BIT

MORE!!

REALITY IS THAT MOST PEOPLE ARE WILLING TO PAY A BIT MORE RATHER

THAN WHATEVER IT COSTS

43%



OLDER NESTERS MORE LIKELY TO

DISAGREE SOMEWHAT


CONSUMERS ARE STULL AS COMMITTED TO BUYING ETHICAL AND SUSTAINABLY PRODUCED PRODUCTS & SERVICES AS BEFORE

WHAT DO PEOPLE PREDICT FOR THEIR FUTURE PURCHASE OF

SUSTAINABLE/ETHICAL PRODUCTS

I’M HAPPY TO PLAY MY PART AS LONG AS IT’S EASY/DOESN’T

COST ME MORE

STRONGER FOR YOUNG

FAMILIES: 43% MOSTLY AGREE

BUT AFFORDABILITY IS KEY


MORESAME

LESS 27%

71% 2%

76%


ALLOW MOST OF

THE TIME

SOMETIMES

NEVER

MORE PEOPLE ARE “DIPPING IN” TO ORGANICS AND FAIRTRADE

ORGANICS FAIR TRADE

2011 2012

64%

2011 2012

56%

39% 27%

64% 71%

15%24%

3% 6% 7%7%


THE CONSUMER PERSPECTIVE


MORE PEOPLE ARE SEEING THE SUSTAINABLE OPTION FOR PRODUCTS AS EQUALLY EFFECTIVE

DISAGREE THEY ARE NOT SO

EFFECTIVE

19%

47%

MOSTLY DISAGREE

SOMEWHAT DISAGREE


WHAT HAS AN IMPACT ON THE EVERYDAY BRANDS OR PRODUCTS YOU CHOOSE TO BUY?

The price/value for money 87%

The quality of the product/service 68%

If it’s a brand I know/trust 66%

Product taste/performance 66%

Whether it’s locally grown or produced

45%

How earth friendly the product is 27%

How earth friendly the packaging is 20%

Whether it’s organic 12%

None of these 1%

The price/value for money 40%

The quality of the product/service 20%

Product taste/performance 16%

If it’s a brand I know/trust 11%

Whether it’s locally grown or produced

7%

How earth friendly the product is 3%

Whether it’s organic 1%

How earth friendly the packaging is 1%


WHAT OTHER FACTIONS ARE NEW ZEALANDERS LOOKING OUT FOR

HIGHEST INTEREST

SIGNIFICANT INTEREST

NICHE INTEREST

NZ/Locally made or produced 81%

100% natural ingredients 75%

The Heart Tick 74%

Cruelty free/SPCA endorsed 71%

Low sugar 68%

Free range 68%

Low Fat 66%

Spray free 59%

Palm oil free 50%

GM-Free/GE-Free 48%

Natural sweetener 47%

Certified Organic 38%

Aspartame-free 37%

Gluten Free 17%

Vegetarian/Vegetarian Society endorsed 12%

Soy Free 11%

Meat Free 8%

Vegan 6%


1 in 5 mostly disagree

1 IN 5 CONSIDER SUSTAINABLE PRODUCTS AS PERFORMING ON A PAR

“Sustainable products are

generally NOT as effective”

47% somewhat disagree

Check Historical data2011:

52% somewhat disagree

16% mostly disagree

ABOUT HALF OF NEW ZEALANDERS REMAIN IN SOME DOUBT THAT THE SUSTAINABLE OPTION REALLY IS AS EFFECTIVE

Not sure if this is just a note for yourselves?


WHICH SECTORS ARE MOST INFLUENCED

A LOT OF INFLUENCE

ENERGY/POWER COMPANIES

OIL/PETROL COMPANIES

LOCAL AND REGIONAL

GOVERNMENT

FOOD AND BEVERAGE

PRODUCERS

COSMETICS AND PERSONAL CARE MANUFACTURER

S

FOOD RETAILERS

FAST FOOD COMPANIES

HOME-CARE AND APPLIANCE

MANUFACTURERS

CAR MAKERS AIRLINES TECHNOLOGY AND COMMUNICATIONS

SUPPLIERS

BANKS INSURANCE COMPANIES

27% 22% 21% 21% 19% 19%

16% 15% 14% 13% 11% 11% 7%


SUSTAINABLE BEHAVIOURS (WHAT ARE PEOPLE DOING?)

PUBLIC TRANSPORT

CYCLING/WALK

RECYCLING PAPER/PLASTICS

ENERGY EFFICIENT LIGHT BULBS/ APPLIANCES

BUY LOCAL PRODUCTS

GOOD USE OF PLASTIC BAGS AT SUPERMARKETS

8% Most of the time

48% Sometime

2011 2012 2013

12% Most of the time

64% Sometime


12% Sometime

54% Most of the time41% Sometime


60% Sometime


57% Sometime


SUSTAINABLE BEHAVIOURS (WHAT ARE PEOPLE DOING?)

BUY FAIR TRADE PRODUCT

COMPOSTING

PAY CARBON OFFSET FOR FLIGHTS

BIG EGO FRIENDLY CLEANING PRODUCTS

USE RE-USEABLE WATER BOTTLE/COFFEE CUP

7% Most of the time

71% Sometime

2011 2012 2013


27% Sometime

3% Most of the time

13% Sometime


62% Sometime


33% SometimeNANA


SUSTAINABLE BEHAVIOUR – WHAT ARE PEOPLE EATING?

EAT A VEGETARIAN MEAL AT LEAST ONCE A WEEK

MAINTAIN A PLANT-BASED VEGETARIAN

DIET

GROW SOME OF THEIR OWN FRUIT

AND VEGGIES

BUY ORGANIC FOODS

ALL OR MOSTLY

SOMETIMES

NEVER

*40% Never for DINKS

40%

35%

16%

78%

54%

20%

64%

27%*

24% 4% 24% 6%


In 2012 sustainability was announced with companies that are progressive, innovative and ahead of the game

Xxxx there is a mainstreaming of sustainability and as expectation for an xxx to be active

The innovation had derived from sustainability is strong but is reducing as a unique point of

difference as sustainability becomes mainstreamed

52% mostly/somewhat disagreevs.

previous years

The ‘window’ may be narrower for sustainability to be leveraged as a unique xxxxxxxxxxxx to signal a innovative leader


WORK NOT DONE


ATTRACTING EMPLOYEES

SUSTAINABILITY IS A KEY FACTOR FOR ATTRACTING THE

PEOPLE YOU WANT – IN A COMPETITIVE EMPLOYMENT

MARKET

But more and more people want to work for companies with social and

environmental sustainability in mindvs

.previous years

MORE AND MORE NZ’ERS WANT TO WORK FOR COMPANIES THAT “GET” SUSTAINABILITY


GO GREE

N


NZ’ERS HAVE A SENSE OF RESPONSIBILITY WHICH CAN BE HELPED OR HINDERED BY WHAT COMPANIES DO

GREENWASH

HONESTYTRUST IN RETAILERS

MAKING IT AFFORDABLE

19% 51%MOSTLY AGREE

SOMEWHAT AGREE

34% 39%MOSTLY AGREE

SOMEWHAT AGREE

40% 41%MOSTLY AGREE

SOMEWHAT AGREE

I get annoyed when products try to pass themselves off as greener than they really are

I trust that the products I buy at the supermarket are free of harmful ingredients and safe for me and my family to use

The earth friendly or chemical-free option for products I use is often too expensive


WHAT CONSUMERS CONSIDER BUSINESSES COULD DO BETTER

REWARDINGCUSTOMERSWho chose this sustainable option as discounts/benefits

DEVELOP NOWProducts & services that are better for the environment

EDUCATIONEducate consumers about

sustainability and how they can become involved

Using company resources to support a non-profit sustainability issue

Making charitable donations to support a

non-profit sustainability issue

EDUCATIONEducate employees about how to be more

sustainable and how they can become involved

69%

65%

=52%

47%

44% 39%

RE

WA

RD

S

CU

ST

OM

ER

INN

OV

AT

ION

CH

AN

GE

/E

DU

CA

TIO

NS

UP

PO

RT

CHANGING THE WAY

THEY OPERATE


WORK NOT DONE


SPONTANEOUS IMPRESSIONS OF BRANDS


WORK NOT DONE


PERSPECTIVES ON BRAND NEW ZEALAND AND THE FUTURE


PEOPLE ARE AWARE OF THE “GENERATION DEBT”

PREVIOUS GENERATIONS

HAVEN'T DONE ENOUGH AND ITS UP

TO US?

THEY CARE ABOUT THE FUTURE AND WHETHER WE’RE DOING ENOUGH FOR HEALTHY

AND SAFE FUTURES

PEOPLE FELT IT IS MORE IMPORTANT TO MAINTAIN

STRICT XXXX STANDARDS THAN OPEN UP FREE TRADE





EVEN THOUGH IT MAY NOT BE TRUE; THERE IS A COMMON THEME THAT FUTURE SUCCESS FOR NEW ZEALAND WILL BE WALKING THE TALK LIVING

UP TO THE VISION

NEW ZEALAND MAY NOT BE 100% PURE BUT IT’S A WORTHWHILE VISION TO ASPIRE TO



THE DEBATE CONTINUES ABOUT HOW TO MANAGE NEW ZEALAND’S RESOURCES

FRACKING

FRONTERRA xxxxxxxxxx

MUTANT COWS DIE

DOC MINING

NZ FISHERIES

PRE HAWKES BAY

DEEP OCEAN

DRILLING


WORK NOT DONE


THE DEBATE CONTINUES…

TRACKING FOR OIL IN NZ

DEEP SEA OIL & GAS DRILLING

MINING ON DOC LAND

EXTENDING MARINE RESERVES

RESPOND GE-FREE ZONES

OCEAN – FLOOR DRAG NET FISHING

27%

24%

20%

9%

24%

16%

SUPPORTOPPOSEDON’T KNOW

18%

38%

29%

84%

60%

6%

55%

38%

51%

7%

15%

78%


THE DEBATE – WHO IS MORE IN SUPPORT/OPPOSTITION

DINKS

ARE MORE LIKELY TO SUPPORT

FRACKING

DEEP SEA OIL & GAS

DRILLING

MINING ON DOC LAND

MINING ON DOC CLAIMS

DEEP SEA OIL/GAS DRILLING

25%

52%

39%


WORK NOT DONE

EMPTY NESTERS

ARE MORE LIKELY TO OPPOSE

61%

46%


NEW ZEALAND FOOD AND BEVERAGES

ARE CONSIDERATIONS THAT MAKE FOOD AND BEVERAGE PRIME ‘SUSTAINABILITY’ -

TERRITORY


HOW PEOPLE VIEW FACTORS IMPORTANT TO NEW ZEALAND SUSTAINABILITY

xxxxxxxxxxxxx

MOSTLY AGREE

SOMEWHAT AGREE

COUNTRY OF ORIGIN

MOSTLY AGREE

SOMEWHAT AGREE

GM-FREE AND ORGANIC

MOSTLY AGREE

SOMEWHAT AGREE

BRAND NEW ZEALAND MARKET

ADVANTAGE

MOSTLY AGREE

SOMEWHAT AGREE

CONSUMERS HAVE A RIGHT TO KNOW

WHERE A FOOD PRODUCT COMES

FROM XXXX THROUGH THE

LABEL SHOWING THE COUNTRY OF

ORIGIN

THE DAIRY FARMING INDUSTRY IS NOT

DOING ENOUGH TO REDUCE THEIR

IMPORT AN WATER QUALITY

IT’S IMPORTANT FOR NEW ZEALAND TO

GROW AND MARKET FOOD THAT’S

ORGANIC AND GE-FREE

NEW ZEALAND’S CLEAN GREEN IMAGE IS AN IMPORTANT MARKETING

ADVANTAGE FOR OUR FOOD

EXPORTS AND TOURISM

36% 80% 38% 64%

36% 16% 39% 31%


Appendices

About the data

For some questions in a 10 point scale the ‘agreement’ reported is top 2 boxes

Question with a 4 point scale The ‘agreement’ is reported on strongly agree and somewhat agree

Data splits includes DK


WORK NOT DONE


2Q4 Commitment to living a green lifestyle

120 point scale


WORK NOT DONE


Need to look at key themes by Q11

Typologies of people


WORK NOT DONE


WHO'S DRIVING THE “MAINSTREAMING” OF SUSTAINABILITY

LACK OF AFFORDABLE HOUSING

PROTECTING OF CONSERVATION LAND,

WATER SPECIAL FOR NZ

“PAY WHATEVER COSTS” FOR SUSTAINABLE AND

ETHICAL OPTION

IMPACT OF PROCESSED FOOD

40%

47%

2011

2013

IMPACT OF CLIMATE CHANGE

29% 2011

34%2013

UNSUSTAINABLE USE OF NATURAL

RESOURCES

47%2013

37% 2011

40%

52%

2011

2013

41% 2011

49%2013 43%2013

36% 2011

DINKS 36 48OLDER FAMILIES 38 55

EMPTY NESTERS 22 36 DINKS 27 58

DINKS 42 56EMPTY NESTERS 33 48+ OVER HALF OF YOUNG FAMIKLIES 45 53

SINKS 38 53EMPTY NESTERS 38 55

OLDER FAMILIES 28 38EMPTY NESTERS 39 51

*NB SOME BASES HERE ARE LESS THAN 50


WHO'S DRIVING THE “MAINSTREAMING” OF SUSTAINABILITY

SUSTAINABLE PRODUCTS ARE GENERALLY NOT AS

EFFECTIVE

IMPORTANT TO WORK FOR A COMPANY THAT IS

ENVIRONMENTAL/SOCIAL RESPONSIBLE

DAIRY FARMING NOT DOING ENOUGH

67%

72%

2011

2013

IMPORTANT TO GROW & MARKET NZ FOOD AS

ORGANIC/GM FREE

73% 2011

77%2013

32%

34%

2011

2013

64% 2011

70%2013

EMPTY NESTERS 62 81SINKS 61 75

EMPTY NESTERS 68 76OLDER FAMILIES =80

DINKS 42 56EMPTY NESTERS 33 48+ OVER HALF OF YOUNG FAMIKLIES 45 53

*NB SOME BASES HERE ARE LESS THAN 50

NO REAL CHANGE

SINKS 67 76DINKS 62 71EMPTY NESTERS 65 75

YOUNG FAMILIES 68 68OLDER FAMILIES 64 62

OTHERSNOT

CHANGED

MO

ST

LY

/SO

ME

WH

AT

AG

RE

E


WHO’S SHIFTING THE MOST?

DINKS

EMPTY NESTERS

CONCERNS ATTITUDES/BEHAVIOUR

IMPACT OF PROCESSED FOOD

36% 48%

UNSUSTAINABLE USE OF NATURAL RESOURCES 27% 58%


42% 56%

IMPACT OF CLIMATE CHANGE

22% 36%


33% 48%

PROTECTING OF DOC LAND/WATER

48% 60%

IMPORTANT TO WORK FOR A SUSTAINABLE/ETHICAL COMPANY

67% 76%

PAY WHATEVER IT COSTS FOR SUSTAINABLE OPTIONS

39% 51%


GENERATION Y - MAINSTREAMING

Gen Y 2011 2013Q1_5 Pollution of lakes and seas 44% 54% +10Q1_6 Keeping New Zealand litter and graffiti free 30% 38% +8Q1_7 The impact of processed foods on our health 31% 48% +17Q1_10 The impact of climate change on New Zealand 22% 30% +8Q1_14 Unsustainable use of natural resources in New Zealand 25% 46% +21Q1_15 Build up of waste in landfill 27% 37% +10Q1_20 Protection and management of animals and plants that are native to New Zealand 36% 50% +14Q1_21 Protection an management of conservation land and waters that are special to NZ 30% 43% +13

Gen Y increasingly showing concern for eco-concerns and the negative effects of processed foods

Show these “growing”.Possibly as some sort of form that grows

larger. Show the

2011

Total (Autobase) 1,004 188 462 310

Row % 100% 19% 46% 31%

Unweighted Numbers 1,006 229 426 281

Rewarding customers who choose sustainable options with discounts or special benefits

% 66% 55% 69% 68%

2013

Total (Autobase) 1,008 232 454 239

Row % 100% 23% 45% 24%

Unweighted Numbers 1,008 235 441 249

Rewarding customers who choose sustainable options with discounts or special benefits

% 69% 72% 70% 70%

Gen Y more receptive then ever to the “rewards” of buying sustainable products


n= 229 228 235Buying Organic Foods

2011 2012 201350% 65% 67%

Buying Fair trade products2011 2012 201365% 75% 80%

Buying Eco-friendly cleaning products

2011 2012 201369% 75% 76%

Show these visually growing each year.Green highlighting showing significance against

2011.

Amount of Gen-Y who always or sometimes purchase organic foods, fair trade products and eco-friendly cleaning products increasingly growing


NETT All/sometimes 2011 2012 2013

Total (Autobase) 2,993 996 995 1,002

Row % 100% 33% 33% 33%

Unweighted Numbers 2,992 996 995 1,001

2Q6b_6 Buy organic foods % 65% 59% 66% 71%

2Q6b_8 Buy Fair-trade products % 75% 69% 76% 79%

2Q6b_12 Buy eco-friendly cleaning products

% 80% 78% 81% 83%

From 2011 to 2013 we have a growth rate of 20% in purchase of organic foods, 14% in fair trade products and 6% in eco friendly products.

Growth rates driven:In organic foods largely by Gen Y (50% - 67%), Gen X (59%-74%), SINKS (46%-66%), Young Families (57%-74%) and Females (61%-75%)

In fair trade products largely driven by Gen Y (65%-80%), Sinks (64%-82%) and Females (72%-85%).

Eco-friendly cleaning products are driven by Gen Y (69%-76%).

Show the growth of purchase for these product types by year.

Significance against 2011.

BETTER

BUSINESS

BETTER WORLD2013

NEW ZEALANDERS’ ATTITUDES AND BEHAVIOURS TOWARDS SUSTAINABILITY

For further information please contact:

XxxxxxxxxxxxxxxxxxxxxxxxxxColmar Brunton, a Millward Brown

CompanyLevel 1, Colmar Brunton House, 6-10

The Strand, Takapuna, Auckland 0622

PO Box 3622, Auckland 0740Phone (09) 919 9200 | Fax (09) 919

9201www.colmarbrunton.co.nz


Important InformationMarket Research Society of New Zealand [MRSNZ] Code of Practice

Colmar Brunton practitioners are members of the MRSNZ are obliged to comply with the MRSNZ Code of Practice. A copy of the Code is available from the Executive Secretary or the Complaints Officer of the Society.

ConfidentialityReports and other records relevant to a Market Research project and provided by the Researcher shall normally be for use solely by the Client and the Client’s consultants or advisers.

Research InformationArticle 25 of the MRSNZ Code states:

a. The research technique and methods used in a Marketing Research project do not become the property of the Client, who has no exclusive right to their use.

b. Marketing research proposals, discussion papers and quotations, unless these have been paid for by the client, remain the property of the Researcher.

c. They must not be disclosed by the Client to any third party, other than to a consultant working for a Client on that project. In particular, they must not be used by the Client to influence proposals or cost quotations from other researchers.

Publication of a Research ProjectArticle 31 of the MRSNZ Code states:Where a client publishes any of the findings of a research project the client has a responsibility to ensure these are not misleading. The Researcher must be consulted and agree in advance to the form and content for publication. Where this does not happen the Researcher is entitled to:

d. Refuse permission for their name to be quoted in connection with the published findingse. Publish the appropriate details of the projectf. Correct any misleading aspects of the published presentation of the findings

Electronic CopiesElectronic copies of reports, presentations, proposals and other documents must not be altered or amended if that document is still identified as a Colmar Brunton document. The authorised original of all electronic copies and hard copies derived from these are held to be that retained by Colmar Brunton.

better business better world

Government & Nonprofit

colmar brunton

new zealand litter

sustainabilty sustainability

lifestyle sustainability

sustainability halo

sustainability space

local nz

nz home