How Social BusinessesCan Help Build a Better World

Change, Inc.Text

image credit : http://metacosm.com/cgi-bin/re3port/download/earth.sunrise.test.02.jpg

Mark Joaquin Ruiz@TEDx Manila

12.05.09

http://ruizmark.com

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Marie So, Co-FounderVentures in Development

Mikko Vakiparta, ChairmanBraz Foundation

Dispanadda Diskul, DirectorMae Fah Luang Foundation

Anant Kumar, Chief Executive OfficerLifespring Hospitals

A NEW APPROACH

SOCIAL ENTREPRENEURSHIP

NGO’S  &  SOCIAL  DEVELOPMENT

BUSINESS  &  ENTREPRENEURSHIP

TWO WORLDS, TWO APPROACHES

SOCIAL PROBLEMS

“CORPORATE  SOCIAL  RESPONSIBILITY”

DEVELOPMENT  PROGRAMS

NGO’S  &  SOCIAL  DEVELOPMENT

BUSINESS  &  ENTREPRENEURSHIP

WHY NOT MERGE BOTH ?

SOCIAL PROBLEMS

INNOVATIVE  SOLUTIONS  WITH  A  BUSINESS  MODEL

a social business enterprise

MANNYDE-LUNA

RAPA LOPA MARK

RUIZ JIMLOPA

PERRYVILLA

FRANCOSEVILLA

BAM AQUINO

WILLIEUY

DR. ARIS ALIP

FOUNDING BOARD OF DIRECTORS

CONSUMERGOODS

(ACTIVATION)

NGO &FOUNDATIONS TRADE

MARKETING

NGO &MANAGEMENT

DISTRIBUTION

ADVERTISINGGOVERNMENT

& MEDIA REAL ESTATE

MICROFINANCING

FOUNDING BOARD OF DIRECTORS

“DO-GOODERS” + “CAPITALISTS”SOCIAL DEVELOPMENT + BUSINESS

THE SARI-SARI STORE

…    is  the  smallest  unit  of  retail  in  the  country,  with  an  average  of  P500  sales  per  day

…    is  run  and  managed  by  a  microentrepreneur,  with  very  limited  educa=on  and  lack  of  business  know-­‐how

THERE  ARE  600,000+  SARI-­‐SARI  STORES  IN  THE  PHILIPPINES

=  30%  -­‐  40%  OF  TOTAL  RETAIL  SALES

WHAT IF?

WHAT IF?

we  can  empower  the  smallest,  most  marginalized  unit  of  retail?

WHAT IF?

we  can  empower  the  microentrepreneur?

WHAT IF?

??????INTRODUCING

INTRODUCING

AN ORGANIZED NETWORK OF SARI-SARI STORES, OWNED AND RUN BY MICROFINANCING BORROWERS

THE HAPINOY PACKAGE

ACCESS TO BEST PRICE & NEW BUSINESSES

STORE BRANDING

MICROLOAN

TRAINING & CAPACITY-BUILDING

THE HAPINOY ECOSYSTEM

SUPPLY OFPRODUCTS

SYSTEMS &TRAINING

MARKETING SUPPORT

INSTITUTIONALSUPPORT

FINANCING

TRAININGINSTITUTIONS

SCHOOLS

NGO’S

FOUNDATIONS

LGU’S

PRODUCTS | SERVICES | BUSINESS OPPORTUNITIES |

COMMUNITY

150HAPINOY COMMUNITIES

REACHING 10,000+ STORES BY END 2009

EMPOWERMENT

EXPANSION

EVOLUTION

COMMUNITY  STORE

SUBDISTRIBUTOR

ABANGAN!+  NICHECATEGORIES

AN ORGANIZED NETWORK OF SARI-SARI STORES, OWNED AND RUN BY MICROFINANCING BORROWERS

HAPINOY IS BUILDING THE HIGHWAYSTO REACH THE BASE-OF-THE-PYRAMID

AN INTEGRATED SUPPLY CHAIN

PRODUCTION RETAILDISTRIBUTION MARKET

BACKWARD & FORWARD INTEGRATION :

FROM RETAIL TO PRODUCTION

HAPINOY IS A PLATFORM FOR MICROENTREPRENEURS

WE ASPIRE THE HAPINOY STORE …

TO BE A LIGHT OF THE COMMUNITY

WE ASPIRE FOR THE COUNTRY …

A CHANGE IN THE SOCIO-ECONOMIC PYRAMID

SEC  E

SECLOWER  C,  D

SEC  AB,  UPPER  C

SEC  E

BROADER  MIDDLE  CLASS

SEC  AB,  UPPER  C

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Social Enterprises

Large-Scale Businesses

60credit : Marie So

SIZE & SCALE

SOCIAL VALUE

FIN

AN

CIA

L VA

LUE

NON-PROFIT

FOR-PROFITBUSINESS

SOCIAL BUSINESSES

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What “Big Business” Had Arguably Wrought

Social Crisis

Financial Crisis

Environmental Crisis

image credit : http://openbord.com/images/world.jpgimage credit : http://stanfordreview.org/wp-content/uploads/Liberia.jpg image credit : BusinessWeek, Sept 29 2008 issue

The Landscape is Shifting

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How Social BusinessesCan Help Build a Better World

Change, Inc.Text

image credit : http://metacosm.com/cgi-bin/re3port/download/earth.sunrise.test.02.jpg

A Revolution on the Tipping Pointthat Could Change Business Forever

the Social Business Revolution

Thank You

Mark Joaquin Ruiz @TEDx Manilahttp://www.ruizmark.com