best practices online approach for danone
DESCRIPTION
Some high level slides prepared for CapGemini / Danone workshopTRANSCRIPT
Page 1April 10, 2023
Danone – NutriciaFood for thought
Page 2April 10, 2023
Understand eCommerce vision:What do you want to be with your brand online?
Informative A real service
Page 3April 10, 2023
Impact: Massive with consumersKraft 10x larger than Nestle
Page 4April 10, 2023
You picked the directionNow, push further to succeed
Find more synergies with other Danone
products?With other brands?
Page 5April 10, 2023
Decide your business modelWill structure your long term investments
Funnel
Media portals
Brand.com
Shop.com
CRM
Face
book
/ Tw
itte
r
Retailers
Mobile Apps
Retailers
Media Portal
User Groups
Brand & Shop . com
Cloud
CRM CRM
Page 6April 10, 2023
Funnel vs Cloud: Both works
Funnel Cloud
Page 7April 10, 2023
Channel conflicts Address them within the strategy
It all depends on your value proposition, and internal communication
Un-Clear
Perceived as direct competition
Mostly Price / special offers attractiveness
Limited value-add in the ecosystem
No unique features
Clear
Proposition well understood
A unique service
Test, learn, deploy in all channels
Brings innovation & new opportunities
Page 8April 10, 2023