best practices for email marketing

Email marketing best practices

© 2017, Zoho Corporation Pvt. Ltd. All Rights Reserved.

by, Vaijayanthi N. Product Marketer – Zoho Campaigns

Agenda

•  Attention span: Human Vs. Gold Fish

•  Email marketing challenges

•  Solution

•  Attention grabbing emails: DOs & DON'Ts


Decreasing human attention span



•  To get the emails through recipients' inboxes, competing the other

123 emails a person receives every day.

•  Keep the attention of recipients for at least 8 seconds.

•  To make them open the email, read the content, and feel compelled

to take action.

Email marketing challenges

Solution: AIDA rule

•  Attention: Attract the reader with a catchy subject line and sender

address.

•  Interest: Retain their interest with captivating content.

•  Desire: Strike a chord by offering a personalized experience.

•  Action: Persuade them to make the next move using a clear call-to-

action.


Persuasive emails

DOs & DON'Ts


Resources

•  Read the full blog here, http://zco.to/8Seconds


Thank You!


best practices for email marketing

Marketing