neolane email deliverability best practices

Download Neolane Email Deliverability Best Practices

Post on 01-Nov-2014

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David Letemple, Senior Consultant - Deliverability Expert and Jean-Michel Radiskol, Chief Deliverability Officer, Neolane Email reputation and deliverability is a much an art as it is a science. Attend this session to strengthen your email deliverability skills and knowledge. Learn advanced technical tips & tricks to leverage Neolane’s rich deliverability feature set. Inbox rendering and monitoring, spam scoring, quality auditing, seed-list management, quarantining, whitelisting and throttling will no longer hold any secrets for you. Learn tangible and pragmatic measures to take to optimize your email deliverability strategy. Learn more: http://www.neolane.com

TRANSCRIPT

  • 1. Neolane Email Deliverability Best Practices David Letemple & Jean-Michel Radiskol Deliverability Experts
  • 2. Marketing reputation Marketing Reputation Reputation
    • 20% of opt in email messages are blocked by their recipients or by ISP anti-spam filters
    recipients advertiser
    • Loss of reputation leading to blacklisting is due in 70% of cases to complaints from recipients
    Message deliverability quality Reputation is the key point: It is critical to implement solutions to monitor and improve it =
  • 3. Deliverability optimization cycle Data quality Relevant content Sending infrastructure Reputation monitoring Data collect Unsubscription process Managing bounce strategies Best practises Check HTML syntax Spam Scoring Inbox rendering Number of IPs / Domains configuration Classes of services Network configuration Authentication Campaign monitoring dashboard Inbox monitoring IPs monitoring dashboard Neolane helps Companies improve their Marketing Reputation through 4 major directions!
  • 4. Deliverability optimization cycle Sending infrastructure Number of IPs / Domains configuration Classes of services Network configuration Authentication Neolane helps Companies improve their Marketing Reputation through 4 major directions!
  • 5. Sending Infrastructure
    • In order to achieve maximal deliverability, the Neolane MTA implements all of today's SMTP extension standards aiming at securing and authenticating emails, namely:
    • Sender ID Framework
      • Microsofts Hotmail solution
    • Sender Policy Framework (SPF)
      • Similar to Microsofts Sender ID and has been adopted by several mainstream companies (AOL, Google, etc.)
    • DomainKeys & DomainKeys Identified Mail
      • Developed largely by Yahoo!
    • Each of these authentication mechanism can be turned on or off on a per domain basis, with a sensible default based on Neolane field expertise.
  • 6. Deliverability optimization cycle Data quality Data collect Unsubscription process Managing bounce strategies Neolane helps Companies improve their Marketing Reputation through 4 major directions!
  • 7. Bounces management
    • Neolane handles Bounce strategies with different status:
      • SMTP Hard bounce (e.g. user unknown) -> Blacklisted
      • SMTP Ignored bounce (e.g. too busy)
      • SMTP Soft bounce (e.g. mailbox full) -> Risk of Quarantine
    Recipient address Final status of recipients address Quarantine status reason Email communication that caused the quarantine
  • 8. Deliverability optimization cycle Relevant content Best practises Check HTML syntax Spam Scoring Inbox rendering Neolane helps Companies improve their Marketing Reputation through 4 major directions!
  • 9. Check HTML syntax
    • Neolane provides tools to check and assist in controlling and resolving HTML code quality
      • These tools are integrated within Neolane Email Wizards
    Without diagnostics With diagnostics
  • 10. Spam Scoring
    • Neolanes SpamScoring performs a list of tests on outbound emails to determine whether the message could be considered as spam or not.
    • Neolanes SpamScoring feature helps marketing users improve their outbound email communications
    • Neolanes SpamScoring functionality is built-in
    email doesnt pass email OK to go!
  • 11. Inbox Rendering / Inbox Testing
    • This feature determines :
      • how your campaign will look like across the main ISP on the market
      • The folder in which messages has been received
  • 12. Deliverability optimization cycle Reputation monitoring Campaign monitoring dashboard Inbox monitoring IPs monitoring dashboard Neolane helps Companies improve their Marketing Reputation through 4 major directions!
  • 13. Thank you!
    • Contact Information
    • Jean-Michel Radiskol
    • Chief Deliverability Officer
    • [email_address]