best foot forward for pedestrian safety report for october 1, …€¦ · 10/04/2020 · the best...

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Best Foot Forward for Pedestrian Safety Report for October 1, 2017 – September 30, 2018

2018 Report Summary Best Foot Forward (BFF)’s first enforcement operation launched in June 2012. The 2018 Grant Report covers fiscal year October 1, 2017 – September 30, 2018 and year over year progress. Table of Contents Seven-year summary Page 2 Enforcement Pages 3 - 4 Education and community outreach Pages 5 - 8 WalkSafe Education Curriculum Page 9 Earned media value & visibility Pages 10 - 16 Social media, digital & web engagement Pages 17 - 19 Newsletters Page 20 Pedestrian crash data Page 21 FY18 BFF Crosswalks Pages 22 – 24 Tables show crosswalks monitored throughout the year and enforced by Orange County Sheriff’s Office and Orlando Police Department; engineering treatments; and driver yield rates. About Best Foot Forward Pedestrian Safety Program

The Best Foot Forward pedestrian safety initiative was launched in June 2012 to help reduce pedestrian deaths and injuries in Metro Orlando by getting drivers to comply with Florida law by yielding to pedestrians in crosswalks. More than a campaign, this “Triple-E” behavioral change process seeks to create lasting social good through the consistent and persistent application of low-cost engineering, community education, and high-visibility enforcement. The long-term goal is to cut pedestrian injuries in half. The short-term goals are to increase driver yield rates by 60 percent on roads posted 35 mph and lower, and a 10 percent increase on driver yield rates year over year on roads posted 40 mph and higher. To learn more, visit www.iyield4peds.org.

http://www.iyield4peds.org/

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Seven-Year Summary

BFF Crosswalks Monitored Since 2012, BFF has monitored 60 crosswalks in Orange County.

Crosswalks Oct ’17 –

Sept ‘18 Oct ’16 – Sept ‘17

Oct ’15 – Sept ‘16

July ’14 – Sept ’15 *

July ’13 – June ‘14

June ’12 – June ‘13

Total observed 23 22 18 29 30 14

35 mph or less 17 11 7 10 11 9

40 mph & higher 6 11 11 19 19 5 *18-month period reported to schedule report outcomes per Orange County fiscal year.

Enforcement: Operation Best Foot Forward

Oct ’17 - Sept ‘18

Totals to date

Total Warnings 46 4,426

Total Citations 165 3,186

Total Warnings and Citations 211 7,612

Education: Community Outreach

Oct ’17 – Sept ‘18

Since June ‘13

# Presentations 17 152

# Events 36 185 Educational materials distributed 2,487 143,390

Bumper stickers distributed 847 11,823 *Indicates total number of people contacted regarding BFF presentations.

Driver Yield Rates Please see attached spreadsheets, pages 22-24

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Summary of Enforcement: Operation Best Foot Forward

The Orange County Sheriff’s Office (OSCO) and the Orlando Police Department (OPD) have conducted 21, High Visibility Enforcement (HVE) operations between August 2012 and September 2018 at 23 crosswalks in unincorporated Orange County. OCSO has issued 2,243 warnings and 2,180 citations during BFF operations since 2012. During the last fiscal year, HVEs were conducted on November 6, 2017, February 7, 2018 and June 13, 2018.

Operation BFF: High Visibility Enforcement

# of Detail Operations

Crosswalk Location # Warnings

issued (since 2012)

# of citations issued

(since 2012)

1 Sea Harbor Dr. & Sea World Dr. 0 9

24 International Dr. & Austrian Ct. 155 176

7 Universal Blvd. & Rosen College 16 94

8 Landstar Blvd & Misley Ave 16 125

14 W Oakridge Rd and Magic Way 179 192

24 Woodbury Rd & Mallory Circle 165 175

15 N Pine Hills Rd & El Trio Way 39 238

0 Apopka-Vineland Rd., north of Lake St. 0 0

18 Waterford Lake Pkwy & Coquina Rock St. 134 123

0 W. Kennedy Blvd. & Deacon Jones Blvd. 0 0

1 Waterford Chase Pkwy. & Oak Chase Blvd. 0 6

0 S. Texas Ave. & Duskin Ave. 0 0

0 Upper Park Road & Oak Street 0 0

5 Edgewater Dr. & Shady Lane Dr. 66 56

7 Lake Underhill Rd & Palmer St 60 56

12 E Rollins St. & Camden Rd (E Crosswalk) 108 20

6 Mercy Dr. & Kalwit Ln 83 155

3 Virginia Dr. & Orlando Urban Trail 10 16

1 Metrowest Blvd. & Kirkman Rd. near Eagle's Nest ES 1 1

1 E. Mills Ave. & Harding 5 1

2 Pine St., east of Rosalind Ave. 2 2

1 Columbia St. & Kuhl Ave. 2 8

1 N. Summerlin Ave. & Washington St. 0 3

151 1,041 1,456

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ENFORCEMENT Photos of OCSO enforcement details during Operation Best Foot Forward From November 2017, February 2018 and June 2018 operations

OCSO deputy issues a citation at International Drive and Austrian Court.

OC Commissioner Nelson and News 13 Reporter Ryan Harper attended the February 2018 enforcement.

OCSO deputies pose with “I Yield for Peds” magnets during Operation BFF.

WESH 2 News Reporter Hadas Brown talks to local resident about crossing Pine Hills Road and El Trio Way during June 2018 enforcement.

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EDUCATION Summary of Education and Community Outreach Speaking Engagements, Meetings and Events

Date Activity Event Title or Organization

10/2/17 Meeting BWCF Board Meeting

10/3/17 Presentation Lee Road Safe Neighborhood Association National Night Out

10/3/17 Event City of Maitland National Night Out

10/4/17 Event International Walk to School Day

10/4/17 Meeting BFF Steering Committee

10/11/17 Presentation Winter Park Pines Community Association

10/12/17 Event Citizens Corps Council - Fire Prevention Week - Safety Event

10/12/17 Presentation The Millennial Lifestyle Affordable Housing Workshop

10/12/17 Meeting OC Parks & Rec Meeting (concentrating on trails)

10/17/17 Meeting Orange County Community Traffic Safety Meeting (CTST)

10/18/17 Event Pine Hills Trail Ribbon-Cutting Ceremony

10/31/17 Event Bike-friendly Roads Ride (Mobility Week)

10/28/2017-11/3/2017

Week Central Florida Mobility Week


11/7/17 Presentation Orlando Breakfast Rotary Club

11/15/17 Meeting Habitat for Humanity Community Partner Coalition

11/18/17 Workshop Florida Bicycle Association Best Practices Workshop, Clermont

11/24/17 Event 7th Day Recyclery - 500 Bike Giveaway


12/9/17 Event Holiday Bicycle Ride



01/10/18 Event Audubon Park Elementary Walking School Bus Kick-off

01/11/18 Meeting Orange County Parks & Recreation Advisory Committee Meeting

01/24/18 Event Shingle Creek Trail - Phase 1 Groundbreaking

01/24/18 Presentation FL Bike/Ped Coalition Meeting

01/25/18 Meeting I-Drive Ped Safety Meeting

01/25/18 Meeting FL Bike/Ped Coalition Meeting

01/31/18 Presentation Emerald Forest/Diamond Cove HOA

02/03/18 Event Community Wellness Fair with Orange County Commissioner Pete Clarke


02/05/18 Presentation Safety Research Using Simulation (SAFER-SIM) Symposium

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02/07/18 Event Eagle Creek Elementary Health & Safety Fair

02/07/18 HVE Orange County Operation BFF


02/18/18 Event Successful Aging Expo - "Think beyond the driver's seat" Panel Discussion at Orange County Convention Center

02/20/18 Meeting Orange County Community Traffic Safety Team Meeting

02/23/18 Presentation Orange Co. Public Schools WalkSafe Poster Contest Winner Presentation

02/24/18 Event Horizon West Alliance - Health & Safety Block Party

03/01/18 Awareness Florida Bike Month


03/07/18 Event Winter Park Bike to Work Day

03/07/18 Meeting BFF Steering Committee Meeting


03/20/18 Meeting Orange County Community Traffic Safety Team

04/04/18 Meeting Orange BFF Steering Committee Meeting

04/07/18 Event Trojan Service Day at Evans High School

04/06/18 Awareness National Walk to Work Day


04/14/18 Event Safe Streets Academy - Bike Safety Event - Curry Ford Road


04/19/18 Presentation I-Drive Resort Area Chamber of Commerce PED Safety/Crosswalk Committee

04/10/18 Material Distribution Evans High School Pedestrian Safety Campaign

04/24/18 Presentation WalkSafe Poster Contest Winner Presentations at OCPS School Board & Schools

04/25/18 Meeting FL Bike/Ped Coalition Meeting (Day 1) with FDOT

04/26/18 Meeting FL Bike/Ped Coalition Meeting (Day 2) with FDOT

04/28/18 Event HOPE Church of Orlando Health Education Fair

05/02/18 Meeting BFF Steering Committee Meeting (Conference Call)

05/05/18 Event Bike 5 Cities Ride – Orlando, Winter Park, Maitland, Casselberry, Eatonville

05/09/18 Event National Bike to School Day

05/14/18 Awareness National Bike to Work Week 05/14/18 - 05/18/18

05/16/18 Presentation Avalon Park Rotary Club

05/18/18 Awareness National Bike to Work Day

05/22/18 Meeting City of Orlando Vision Zero Task Force Meeting

05/29/18 Meeting Orange County Pedestrian and Bicycle Safety Action Plan


05/05/18 Event Bike 5 Cities Ride

05/09/18 Event National Bike to School Day

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05/14/18 Awareness National Bike to Work Week 05/14/18 - 05/18/18


06/12/18 Meeting Bicycle and Pedestrian Safety Action Plan Working Group

06/13/18 Meeting MetroPlan Orlando Board Meeting

06/13/18 HVE Orange County Operation Best Foot Forward

06/20/18 Meeting BFF Steering Committee Meeting

06/20/18 Material Distribution Wesley Condominiums Flyer Drop-Off

06/22/18 Event Orange County Walk-Ride-Thrive Event at Barnett Park

07/16/18 Meeting Florida Bike/PED Focused Initiative Leadership Meeting FDOT

07/24/18 Event OPD: Watch Leader's Training

07/28/18 Event Commissioner Siplin’s Annual Back to School Fair

07/29/18 Event MicheLee Puppets Back-to-School Bash in Maitland

08/01/18 Meeting Corrine Drive Study Update

08/02/18 Event OPD National Night Out Safety Splash in College Park

08/04/18 Event Commissioner Love's Back-to-School Fair at John Bridges Center

08/05/18 Awareness National Stop on Red Week 08/05/18 - 08/11/18

08/07/18 Event OPD National Night Out Rock the House at Sedano’s


08/10/18 Event National Stop on Red Event in Pine Hills: FDOT Partnership

08/15/18 Meeting I-Drive Ped Safety Meeting

08/16/18 Meeting Pedestrian & Bicyclist Safety Action Plan Working Group Meeting


08/24/18 Meeting Vision Zero Task Force Meeting

08/31/18 Presentation Orange County Children's Cabinet


09/12/18 Meeting Presentation to City of Orlando Office of Comm. & Neighborhood Relations

09/13/18 Presentation Lyme Bay Colony Condominiums


09/19/18 Meeting Orange County Steering Committee Meeting

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Education and Community Outreach Highlight Photos

(From left to right: Top – International Walk to School Day 2017 and Eagle Creek ES Health Safety Fair Middle: Orange County Jazz in the Park and Commissioner Pete Clarke’s Wellness Fair Bottom: Avalon Park Rotary Club and Commissioner Siplin’s Back-to-School Fair)

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EDUCATION

WalkSafe Curriculum

Best Foot Forward promotes WalkSafe curriculum among its Orange County Public Schools partners. WalkSafe, a Florida-state approved curriculum, is a pediatric injury prevention program teaching pedestrian safety skills to children from kindergarten through 5th grade.

BFF worked closely with WalkSafe to help expedite and promote the WalkSafe Poster Contest, which is the culmination of the WalkSafe curriculum. BFF worked with OCPS principals from participating schools and facilitated recognition of Orange County student contest winners at their schools and before the OCPS’s school board.

BFF joined Dommerich Students who were celebrated on the school’s morning announcements for winning the contest.

Winning poster drawn by Sydney Y., Dommerich ES

Winning poster drawn by Lauren Y., Dommerich ES Student winners were celebrated during an Orange County Public Schools Board Meeting.

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EDUCATION

Summary of Traditional Media Value & Visibility June 2013 to September 2018: Estimated Total Impressions: 107,926,010 Estimated Total Ad Value: $4,122,702

Traditional Media Coverage from October 2017 through September 2018 News coverage represents the Best Foot Forward program and pedestrian safety in Metro Orlando, which includes Orange, Osceola and Seminole Counties. N/A: Digital ad values are not calculated. These are the stories published on media websites.

Date Media Outlet Impressions Ad Value Title

10/1/17 Baldwin Park

Living N/A N/A

Awareness, responsibility key to keeping pedestrians safe

10/2/17 News 13 2,000 $200 How to properly wear a bike helmet

10/2/17 News 13 2,000 $200 How to properly wear a bike helmet

10/4/17 News 13 2,000 $200 Getting There Report: Walk to School Day




10/4/17 News 13 2,000 $200 Getting There Report: Walk to School Day 10/4/17 News 13 2,000 $200 Getting There Report: Walk to School Day





10/4/17 News 13 2,000 $200 Getting There Report: Walk to School Day 10/4/17 News 13 2,000 $200 Getting There Report: Walk to School Day


10/4/17 WKMG 29,018 $4,436 Orange County: Walk to School Day

10/4/17 WKMG 32,226 $3,700 Orange County: Walk to School Day

10/4/17 WOFL 27,676 $8,460 International Walk to School Day 2017

10/4/17 CF TV 27 7,570 $576 International Walk to School Day 2017 10/4/17 CF TV 27 12,031 $736 International Walk to School Day 2017

10/5/17 News 13 2,000 $200 Getting There: Walk to School Day




10/5/17 News 13 2,000 $200 Getting There: Walk to School Day 10/30/17 News 13 2,000 $600 Covering Osceola County: Operation BFF

10/30/17 News 13 2,000 $600 Covering Osceola County: Operation BFF





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Date Media Outlet Impressions Ad Value Title 10/30/17 News 13 2,000 $600 Covering Osceola County: Operation BFF


10/30/17 WFTV 111,892 $11,869 Eyewitness News at 5:30

10/30/17 WFTV 15,859 $845 Crosswalk enforcement in Osceola

10/30/17 WFTV 6,135 $489 Crosswalk enforcement in Osceola

10/30/17 CF TV 27 15,859 $845 Crosswalk enforcement in Osceola 10/30/17 CF TV 27 6,135 $489 Crosswalk enforcement in Osceola

10/30/17 WESH 9,832 $772 Crosswalk crackdown in Osceola

11/1/17 Osceola News-

Gazette 30,000 $240 Campaign aims to keep pedestrians safe

11/1/17 News 13 5,000 $200 Operation Best Foot Forward

11/1/17 News 13 5,000 $200 Operation Best Foot Forward 11/1/17 News 13 5,000 $200 Operation Best Foot Forward



11/6/17 WOFL 16,975 $431 6 in 60 on FOX 35

11/6/17 WOFL 19,039 $430 6 in 60 on FOX 35

11/6/17 Orlando Sentinel

21,600 $250 Osceola rolls out program to protect cyclists, pedestrians


151,000 $5,651 Osceola rolls out program to protect cyclists, pedestrians

11/7/17 WKMG 36,138 $3,882 Crosswalk Crackdown

11/7/17 WESH 54,140 $8,016 Crosswalk Crackdown

11/7/17 WKMG N/A N/A OPD targets drivers failing to stop for pedestrians in 'crosswalk crackdown'

11/7/17 WMFE 90.7 N/A N/A Central Florida efforts to prevent pedestrian deaths

11/8/17 News 13 5,000 $800 Happening Now: Operation BFF


11/8/17 News 13 5,000 $800 Happening Now: Operation BFF 11/8/17 News 13 5,000 $800 Happening Now: Operation BFF



11/8/17 News 13 5,000 $600 Operation BFF in Orlando & Orange County


11/8/17 News 13 5,000 $600 Operation BFF in Orlando & Orange County 11/8/17 News 13 5,000 $600 Operation BFF in Orlando & Orange County


11/8/17 WKMG 57,914 $5,825 Operation Best Foot Forward

11/8/17 WESH 24,546 $2,406 Crosswalk Safety

11/8/17 WESH 24,546 $2,406 Crosswalk Safety

11/8/17 WESH 24,546 $2,406 Crosswalk Safety 11/8/17 WESH 24,546 $2,406 Crosswalk Safety

11/8/17 WESH 19,680 $3,543 Operation Best Foot Forward



11/8/17 WOFL 16,098 $820 Crosswalk Enforcement

11/8/17 WOFL 17,847 $1,155 Crosswalk Enforcement 11/8/17 WOFL 9,236 $677 Crosswalk Enforcement

11/8/17 WOFL 27,861 $1,741 Crosswalk Enforcement

http://mms.tveyes.com/MediaCenterPlayer.aspx?u=aHR0cDovL21lZGlhY2VudGVyLnR2ZXllcy5jb20vZG93bmxvYWRnYXRld2F5LmFzcHg%2FVXNlcklEPTMxOTE5NSZNRElEPTk2ODYzMTEmTURTZWVkPTE5MzgmVHlwZT1NZWRpYQ%3D%3D&expand=true

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Date Media Outlet Impressions Ad Value Title 11/8/17 WOFL 29,229 $2,252 Crosswalk Enforcement



11/9/17 News 13 5,000 $200 Crosswalk Crackdown in Orlando


11/9/17 News 13 5,000 $200 Crosswalk Crackdown in Orlando 11/9/17 News 13 5,000 $200 Crosswalk Crackdown in Orlando


11/9/17 WKMG 17,559 $1,262 Results in latest Crosswalk Crackdown

11/9/17 WDBO 96.5 N/A N/A Best Foot Forward

11/9/17 WDBO 96.5 N/A N/A Best Foot Forward

1/1/18 Pine Hills Press N/A N/A Operation Best Foot Forward Winter 2018

Philanthropy Roundtable

7,000 $3,000 Direct donor action for safer city


N/A N/A Feds ban new flashing crosswalk signals over patent dispute

1/31/18 Orlando

Magazine 131,00 N/A Bike Dreams


151,000 $11,302 OBFF to target motorists who don’t yield to PEDS

2/5/18 Florida Diary N/A N/A OBFF to target motorists who don’t yield to PEDS

2/7/18 WFTV 2,000 $2,000 Operation BFF targets drivers who don’t stop

2/7/18 WKMG 1,000 $600 Operation BFF focuses on crosswalk safety

2/7/18 News 13 2,000 $2,000 Operation BFF with OCSO and OPD 2/7/18 WDBO-FM 1,000 $600 Operation Best Foot Forward

2/7/18 Real Radio 104 N/A $750 Operation Best Foot Forward

2/7/18 Real Radio 104 N/A $750 Operation Best Foot Forward

2/7/18 WKMG 23,487 $4,368 Keep a close eye on the crosswalks


151,000 $27,821 Cops walk crosswalks to curb PED fatalities in County


151,000 $11,302 OBFF to target motorists who don’t yield to PEDS

2/7/18 News 13 8,000 $9,200 Drivers to stop at intersections

2/7/18 WFTV 54,362 $3,351 Operation Best Foot Forward Today

2/7/18 News 13 6,000 $6,900.00 Operation Best Foot Forward Midday 2/7/18 WOFL 14,988 $888 Good Day Orlando at 9 AM

2/7/18 CF TV 27 8,145 $598 Eyewitness News: Undercover Officers

2/7/18 WOFL 17,649 $1,256 The Morning Rush: Operation BFF

2/7/18 WFTV 100,057 $4,837 Operation Best Foot Forward Happening Today

2/7/18 Central Florida

News 13 2,000 $2,400 Early news: Operation Best Foot Forward

2/7/18 CF TV 27 22,289 $5,491 Best Foot Forward

2/7/18 News 13 4,000 $4,000 Wednesday Operation in Pine Hills

2/7/18 WKMG 49,776 $3,765 Downtown Orlando Operation Best Foot Forward

2/7/18 WOFL 17,649 $1,256 Drivers must be more careful

2/7/18 WESH 20,218 $2,998 Operation Best Foot Forward Boone Highschool

2/7/18 WKMG 12,743 $2,090 Crackdown to keep Pedestrians Safe

2/8/18 CF TV 27 3,630 $210 Yesterday's Operation Best Foot Forward

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Date Media Outlet Impressions Ad Value Title


151,000 $27,821 Cops hit the crosswalks to curb Orange's pedestrian fatalities

2/15/18 Apopka Voice N/A N/A Looking both ways: Operation Best Foot Forward


N/A N/A Pedestrian deaths rise in Central Florida, nation


N/A N/A Family wants a safer Silver Star Rd. – ‘I will never see my baby again’

4/10/18 News 13 2,000 $2,400 Is pedestrian safety improving in Central Florida?

4/15/18 News 13 10,000 $2,400 Pedestrian Safety Campaigns

4/16/18 WFTV 49,302 $9,410 Sarahbeth Ackerman interview with Chief O'Dell

4/16/18 WFTV 23,779 $20,000 Chief O'Dell discusses Operation Best Foot Forward

4/17/18 WFTV 40,822 $4,855 OBFF is long overdue says Osceola Business Owners 4/17/18 WFTV 7,141 $737 OBFF is long overdue says Osceola Business Owners

4/17/18 WFTV 42,354 $4,514 OBFF is long overdue says Osceola Business Owners

4/17/18 WFTV 43,825 $4,821 OBFF is long overdue says Osceola Business Owners

4/18/18 WESH 12,433 $695 Osceola's first Operation Bests Foot Forward

4/18/18 CW 18 8,575 $505 Osceola's first Operation Bests Foot Forward

4/18/18 WFTV 31,453 $2,234 Best Foot Forward interactive map 4/18/18 WFTV 35,174 $1,947 Best Foot Forward interactive map

4/18/18 WDBO N/A $120 Operation Best Foot Forward Osceola this morning

4/18/18 WFTV 43,789 $2,529 Crackdown on Osceola County

4/18/18 WESH 26,558 $1,500 Covering Osceola County – Operation BFF

4/18/18 CW 18 9,819 $563 Covering Osceola County – Operation BFF

4/18/18 WFTV 43,789 $2,621 Operation Best Foot Forward Traffic Tracker 4/18/18 WKMG 23,527 $1,706 Happening Today-Operation Best Foot Forward

4/18/18 WDBO N/A $120 Operation Best Foot Forward Osceola this morning

4/18/18 WDBO N/A $120 Crackdown in Osceola County Morning News

4/18/18 WESH 68,242 $2,729 Crackdown on Osceola County

4/18/18 WDBO N/A $120 Crackdown in Osceola County Morning News 4/18/18 WDBO N/A $120 Crackdown in Osceola County Morning News

4/18/18 News 13 10,000 $600 First Operation Best Foot Forward in Osceola



4/18/18 WFTV 54,987 $2,482 OBFF moves to ticketing phase

4/18/18 WKMG 60,081 $6,522 Driver interview -- "it is the pedestrian's fault" 4/18/18 WESH 23,793 $911 Crackdown on Osceola County

4/18/18 News 13 10,000 $600 First Operation BFF in Osceola

4/18/18 WKMG N/A N/A Osceola deputies crack down on crosswalk violators

4/18/18 News 13 10,000 $1,200 Enforcement in Osceola County starts today

4/18/18 WKMG N/A N/A Kissimmee police raise awareness for PED safety

4/18/18 News 13 2,000 $8,000 6 Minute interview 4/18/18 WOFL 25,850 $3,724 Kissimmee officer almost gets hit by car during OBFF

4/18/18 News 13 10,000 $1,800 Crosswalk Crackdown at Thacker and Kissimmee Trail

4/18/18 News 13 10,000 $1,800 Crosswalk Crackdown at Thacker and Kissimmee Trail

4/18/18 WKMG 31,195 $4,848 Kissimmee begins Operation Best Foot Forward

4/18/18 News 13 10,000 $1,200 Thacker Avenue Crosswalk Enforcement




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Date Media Outlet Impressions Ad Value Title 4/18/18 WKMG 44,858 $11,840 Kissimmee police raise awareness for PED safety

4/18/18 WOFL 37,545 $5,816 Today you could get slapped with a $166 ticket

4/18/18 WKMG 41,791 $9664 Crosswalks are an issue everywhere

4/18/18 WKMG 34,307 $3000 Why did the plain clothed officer cross the road

4/18/18 WKMG 34,307 $3000 Why did the plain clothed officer cross the road

4/18/18 WKMG 34,307 $20,096 Why did the plain clothed officer cross the road 4/18/18 WESH 68,242 $2,729 Crackdown on Osceola County


N/A N/A Curry Ford temporary “road diet” provokes praise – and middle finger


N/A N/A 15 questions for the candidates for Orange County mayor. Where do they stand?

6/13/18 News 13 2,000 $640 OPD and OCSO team up to enforce Driver Yield Law 6/13/18 WKMG 13,638 $997 Crosswalk crackdown to keep students safe

6/13/18 WFTV 32,789 $2,135 2017 was the deadliest year for pedestrians

6/13/18 WKMG 25,308 $1,775 $164 ticket given to drivers who don’t stop for PEDS

6/13/18 News 13 2,000 $600 OPD and OCSO team up to enforce Driver Yield Law

6/13/18 WDBO N/A $60 Crosswalk crackdown happening near I-Drive

6/13/18 News 13 2,000 $600 OPD and OCSO team up to enforce Driver Yield Law 6/13/18 News 13 2,000 $600 OPD and OCSO team up to enforce Driver Yield Law

6/13/18 News 13 2,000 $600 OPD and OCSO team up to enforce Driver Yield Law

6/13/18 WESH 31,505 $9,693 OCSO cracking down on drivers during OBFF

6/13/18 News 13 2,000 $2,120 Ryan Harper gets the inside scoop at OBFF

6/13/18 WKMG 68,294 $5,257 OPD working to get results and keep pedestrians safe

6/13/18 WFTV 46,982 $9,205 Racquel Asa at Operation BFF on E. Pine Street 6/13/18 News 13 2,000 $2,120 Ryan Harper gets the inside scoop at OBFF



6/13/18 WESH 29,924 $8,640 OCSO at cracking down at Pine Hills

6/13/18 WKMG 27,825 $2,493 Operation BFF urging drivers to watch out for people

6/13/18 WFTV 29,807 $5,259 Operation BFF comes as new studies highlight the most dangerous crosswalks in CFL

6/13/18 WESH 29,945 $7,656 Deputies kept busy at Pine Hills during Operation BFF

6/13/18 WFTV 92,906 $6,196 Law enforcement is out in full force for Operation BFF

6/13/18 News 13 2,000 $2,400 News 13's 'Getting There' report of OBFF

6/13/18 News 13 2,000 $2,400 News 13's 'Getting There' report of OBFF 6/13/18 News 13 2,000 $2,400 News 13's 'Getting There' report of OBFF



151,000 $27,821 Commentary: Hey, Florida drivers: Let's run over fewer people this year!


151,000 $11,302 Florida is one of the deadliest states to be a pedestrian



6/13/18 WESH 17,149 $4,164 News 13's 'Getting There' report of OBFF






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Date Media Outlet Impressions Ad Value Title 6/14/18 News 13 2,000 $2,400 News 13's 'Getting There' report of OBFF


151,000 $11,302 Want to avoid a $164 ticket? Be sure to stop for pedestrians

6/14/18 Stamford Advocate

N/A N/A Florida is one of the deadliest states to be a pedestrian


N/A N/A Free health screenings offered at Wellness Fair on Saturday

7/31/18 Osceola News

Gazette 178 $200

Local law enforcement cracks down on motorists at crosswalks as school year approaches

8/2/18 Osceola News

Gazette 20,000 $200 Nonprofit urging motorists to put 'best foot forward'

8/3/18 El Osceola Star 156 N/A OCSO y KPD mantienen a los estudiantes seguros 8/3/18 El Osceola Star 5,000 $755 Precaucion regreso a clases caution!

8/8/18 News 13 2,000 $2,400 Stop on Red focuses on dangers of running red lights

8/8/18 News 13 2,000 $2,400 Stop on Red focuses on dangers of running red lights

8/10/18 St. Cloud in the

News 31 N/A

Crosswalk crackdown planned in Kissimmee and Osceola County on Wed. August 15

8/14/18 WFTV 38,125 $1,710 Operation BFF happening in Osceola County

8/14/18 WFTV 38,125 $2,609 Racquel Asa reminds drivers to stop for people in crosswalks

8/15/18 News 13 2,000 $2,400 News 13 reminds drivers to stop for pedestrians

8/15/18 WOFL 18,194 $4,647 Dana Jay live in Downtown Kissimmee for OBFF

8/15/18 WFTV 32,789 $7,061 Traffic report highlights Operation BFF crosswalks

8/15/18 WFTV 2,100 N/A Traffic report highlights Operation BFF crosswalks 8/15/18 WESH 21,288 $8,189 Operation BFF crosswalk crackdown happening today

8/15/18 CW 18 6,676 $2,014 Operation BFF crosswalk crackdown happening today

8/15/18 WESH 21,288 $3,729 Alex Villarreal live in Osceola for Operation BFF

8/15/18 CW 18 6,676 $917 Alex Villarreal live in Osceola for Operation BFF

8/15/18 CW 18 15,398 $4,133 Talking to Amanda Day about Operation BFF 8/15/18 WOFL N/A N/A Crosswalk crackdown: Officers ticketing violators

8/15/18 WOFL 24,893 $1,083 Today: Crosswalk crackdown in Osceola

8/15/18 CW 18 9,236 $2,775 Talking to Amanda Day about Operation BFF

8/15/18 WDBO N/A $60 Kissimmee drivers, watch out or get a ticket

8/15/18 WKMG 25,246 $3,929 Officers in Osceola looking for crosswalk violators

8/15/18 News 13 2,000 $2,400 Reminding drivers to stop for pedestrians 8/15/18 News 13 2,000 $2,400 Reminding drivers to stop for pedestrians

8/15/18 News 13 2,000 $2,400 Reminding drivers to stop for pedestrians




8/15/18 WKMG 68,294 $5,504 Crosswalk crackdown for Osceola drivers 8/15/18 WFTV 46,982 $6,242 Law enforcement busy this morning for OBFF

8/15/18 WESH 9,636 $3,321 Alex Villarreal: Operation BFF in Osceola County

8/15/18 WDBO N/A $60 Kissimmee drivers. watch out or get a ticket

8/15/18 News 13 2,000 $2,400 Crack down at crosswalks in Osceola

8/15/18 News 13 2,000 $2,400 Crack down at crosswalks in Osceola

8/15/18 News 13 2,000 $2,400 Commissioner Grieb OBFF Interview


8/15/18 WKMG 27,825 $4,605 Osceola County officers out in full force for OBFF

16

Date Media Outlet Impressions Ad Value Title 8/15/18 News 13 2,000 $2,400 Commissioner Grieb OBFF Interview

8/15/18 WESH 41,426 $7,128 Alex Villarreal: Operation BFF in Osceola County

8/15/18 WFTV 73,477 $21,421 Q McCray updating on Operation BFF in Osceola



8/15/18 News 13 2,000 $2,400 Commissioner Grieb OBFF Interview 8/15/18 News 13 2,000 $2,400 Commissioner Grieb OBFF Interview





8/16/18 News 13 2,000 $2,400 Commissioner Grieb OBFF Interview 8/16/18 News 13 2,000 $2,400 Commissioner Grieb OBFF Interview


8/16/18 CF TV 27 10,896 $577 Drivers stopped during Operation BFF

8/16/18 CF TV 27 9,285 $518 Drivers stopped during Operation BFF

17

EDUCATION

Summary of Social Media, Web and Community Engagement Insights From October 1, 2017 – September 30, 2018 BFF actively engages multiple social media platforms via Best Foot Forward and Bike/Walk Central Florida - Facebook, Twitter Instagram and YouTube. BFF does not boost or advertise. All followers are “organic.”

Best Foot Forward Bike/Walk Central Florida

Estimated total impressions FY ‘18

483,561 432,061

Oct 2017

Nov 2017

Dec 2017

Jan 2018

Feb 2018

Mar 2018

Apr 2018

May 2018

Jun 2018

Jul 2018

Aug 2018

Sep 2018

Total FY ‘18

Facebook: Best Foot Forward @BestFootOrlando

Total Fans 764 778 780 784 794 794 826 836 846 846 853 859 859

People engaged in page (organic)

302 385 60 43 175 243 1,349 190 283 400 302 57 3,789

Total impressions (organic)

12,176 30,567 4,385 2,311 4,458 2,227 71,364 5,071 9,549 13,500 10,800 2,043 168,451

Twitter: @BestFootOrlando

Total Followers (organic)

1,331 1,342 1,347 1,357 1,385 1,378 1,393 1,396 1,410 1,423 1,424 1,431 1,431

Impressions 20,087 35,704 9,280 6,170 53,539 10,379 27,441 7,007 28,100 4,148 25,200 11,400 238,455

18

Oct 2017

Nov 2017

Dec 2017

Jan 2018

Feb 2018

Mar 2018

Apr 2018

May 2018

Jun 2018

Jul 2018

Aug 2018

Sep 2018

Total FY ‘18

# of Posts 93 91 8 12 62 20 54 7 65 15 75 12 514

@ Mentions & Retweets

96 146 18 18 45 8 60 7 54 47 66 10 575

Clicks 21 74 17 11 62 11 32 5 37 171 21 12 474

Instagram: BestFootOrlando

Total followers (organic)

457 455 453 456 462 471 473 483 494 495 506 516 516

Uploads 4 6 0 1 5 1 7 1 6 1 4 3 39

Engagement (organic)

76 71 2 23 125 20 153 48 98 30 73 73 792

You Tube: BFFOrlando

Total Views 12,606 N/A 14,079 14,469 14,774 15,571 15,571 15,571 16,887 26,823 17,651 18,086 18,086

Website: www.yield4peds.org

Visits 5,665 6,609 5,140 4,932 5,976 5,557 6,232 6,250 11,469 4,751 4,772 3,822 71,175

Unique visitors 2,011 3,159 1,449 1,654 2,414 2,219 2,104 2,302 6,983 2,065 2,573 2,284 31,217

Facebook: Bike/Walk Central Florida

Total Fans (organic)

1,595 1,613 1,642 1,650 1,673 1,691 1,744 1,784 1,798 1,808 1,825 1,833 1,833

People engaged in page (organic)

321 320 342 165 726 427 922 1,135 438 609 605 308 6,318

Total impressions (organic)

23,159 23,049 18,284 6,765 16,020 17,739 43,251 32,000 17,900 16,400 28,400 10,800 253,767

http://www.yield4peds.org/

19

Oct 2017

Nov 2017

Dec 2017

Jan 2018

Feb 2018

Mar 2018

Apr 2018

May 2018

Jun 2018

Jul 2018

Aug 2018

Sep 2018

Total FY ‘18

Twitter: @BikeWalkCFL

Total Followers (organic)

1,470 1,482 1,493 1,505 1,520 1,527 1,547 1,560 1,566 1,598 1,604 1,615 1,615

Impressions 9,626 13,067 12,214 14,250 27,000 9,582 12,915 6,241 9,079 15,300 3,431 5,604 138,309

# of Posts 21 30 20 22 35 26 25 52 27 45 14 29 346

@ Mentions & Retweets

53 29 41 21 5 20 31 52 17 24 9 2 304

Clicks 21 39 24 44 33 20 71 33 19 56 10 28 398

Instagram: BikeWalkCFL

Total followers (organic)

745 759 762 774 795 801 822 866 916 920 941 955 955

Uploads 2 4 1 4 1 1 8 13 4 1 2 2 43

Engagement 28 60 35 89 13 18 297 364 111 29 47 89 1,180

Website: bikewalkcentralflorida.org

Visits 2,898 2,508 4,007 3,358 2,788 3,473 6,550 4,303 1,736 1,638 2,088 1,638 36,985

Unique visitors 184 188 227 225 223 241 257 230 338 160 166 155 2,584

20

EDUCATION

Summary of Newsletter Insights BFF communicates with newsletters through both Best Foot Forward and Bike/Walk Central Florida. Each newsletter has its own distribution list and content. BFF Newsletter Distributed in March 2018 Distribution: 2,898 Avg. Open Rate: 23.4% Distributed in July 2018 Distribution: 2,448 Avg. Open Rate: 2,810 BWCF Newsletter Distributed in June 2018 Total Distribution: 2,548 Avg. Open Rate: 28%

21

Pedestrian Crashes within One-Mile Radius of Observed Crosswalks From June 2011 to September 2018 Below table contains pedestrian crash data from June 2011 to May 2012 prior to BFF’s launch and then subsequent time periods. FY16 covers an 18-month period. Note: The one-mile radius area for some crosswalks overlaps so that the sum of crashes within a one-mile radius of all monitored crosswalk is higher than the total number of actual crashes.

Pedestrian Crashes within a One Mile Radius of Observed BFF Crosswalks: 35 mph and lower

Before BFF

June ‘11 - May ‘12

June ‘12 - May ‘13

June ‘13 - May ‘14

June ‘14 - May ‘15

June ’15 - Sept ‘16

(18 months)

Oct. ‘16 - Sept ‘17

Oct. ‘17 - Sept ‘18

Orange County

International Dr. & Austrian Ct. 5 5 9 10 18 18 14

Woodbury Rd. & Mallory Cir. 1 4 8 5 5 7 7

Pedestrian Crashes within a One-Mile Radius of Observed BFF Crosswalks: 40 mph and higher

June ‘11 - May ‘12

June ‘12 - May ‘13

June ‘13 - May ‘14

June ‘14 - May ‘15

June ’15 - Sept ‘16

(18 months)

Oct. ‘16 - Sept ‘17

Oct. ‘17 - Sept ‘18

Orange County

Sea Harbor Dr. & SeaWorld Dr. 4 3 5 7 4 9 3

Universal Blvd. & Rosen Hospitality College

1 1 1 0 1 3 2

Landstar Blvd. & Misley Dr. 2 4 2 2 2 2 4

W. Oak Ridge Rd. & Magic Way 14 15

Dr. Phillips Blvd. & Sandberry Blvd. 1 1 1 0 2 0 0

Pine Hills Rd. & El Trio Way 7 11 15 19 32 26 24

Landstar Blvd. & Brook Hollow Dr. 2 4 2 2 2 0 4

22

Crosswalks Monitored during FY 2018

Crosswalk Type Engineering Enforcement Yield Rates

Within City limits: Orlando

Posted Speed

Type

In-street or

refuge island

Ped Cross

Sig W11-2

School Crossing

Sign

Yield sign at

advance stop line

Ped Cross

(150+ Ft before

CW)

R10-15 Turn Veh Yield Ped

RRFB/ Flashing Beacon

Warnings

since 2012

Citations since 2012

2012 AVG

2013 AVG

2014 AVG

2015 AVG

2016 AVG

2017 AVG

2018 AVG

2012 to

2018 AVG

1 101 E. Central Blvd. 25 mph x x 13 0 N/A N/A N/A N/A N/A 76% N/A 76%

2 Columbia St. & Kuhl

Ave. (Orlando Health) 25 mph u 2 8 N/A N/A N/A N/A N/A N/A 43% 43%

3 Conroy Rd. &

Vineland Rd. 45 mph s x

x (SW Corner)

41 29 N/A 22% 20% 26% 25% 29% N/A 24%

4 E. Rollins St. &

Camden Rd. 30 mph u x x x 108 20 40% 69% 43% 54% 53% 55% 57% 53%

5 Edgewater Dr. &

Shady Lane Dr. 30 mph u x x (FB) 66 56 N/A N/A 26% 25% N/A 53% 65% 35%

6 General Rees Ave., N.

of Parkland Dr. 35 mph u x x x 17 33 N/A N/A N/A N/A 73% 69% N/A 71%

7 Lake Baldwin Ln. &

Almond Ave. 25 mph u x x x x 59 27 41% 64% 69% 56% 69% 69% N/A 61%

8 Lake Underhill Rd. &

Palmer St. 35 mph u x x x x x (FB) 60 56 N/A 19% 36% 49% 81% 69% 60% 52%

9 Mercy Dr. & Kalwit

Ln. 25 mph u x x 83 155 N/A 12% 27% 27% 29% N/A N/A 24%

10 Metrowest Boulevard

& Eagle Nest ES 25 mph u x x 1 1 N/A N/A N/A N/A N/A N/A 39% 39%

11 Mills Avenue & E.

Harding Street 25 mph u x x 5 1 N/A N/A N/A N/A N/A N/A 51% 51%

23

12

N. Summerlin Ave. &

Washington St.

(Thornton Park)

25 mph u x x 0 3 N/A N/A N/A N/A N/A N/A 87% 87%

13

Pine Street &

Rosalind Avenue (302

E. Pine Street)

25 mph u x in-

street sign

x 2 2 N/A N/A N/A N/A N/A N/A 84% 84%

14 Robinson St. &

Rosalind Ave. 35 mph s x 0 0 N/A N/A N/A N/A N/A 45% N/A 45%

15 S. Conway Rd. &

Hargill Dr. 40 mph u x x 375 218 N/A 6% 11% 10% 6% 5% N/A 8%

16 S. Semoran Blvd. &

Curry Ford Rd. 45 mph s x (NB) x (NB)

X (RRFB NE & SW

Corners)

100 14 20% 46% 38% 29% 20% 18% N/A 29%

17

Upper Park Road &

Oak Street (Baldwin

Park)

25 mph u Raised

crosswalk

x 0 0 N/A N/A N/A N/A N/A N/A 91% 91%

18 Virginia Dr. & Urban

Trail 30 mph u x x x x x x (FB) 10 16 N/A 38% 55% N/A N/A 79% 84% 64%

Crosswalk Type Engineering Enforcement Yield Rates

Orange County Posted Speed

Type

In-street or

refuge island

Ped Cross

Sig W11-2

School Crossing

Sign

Yield sign at

advance stop line

Ped Cross

(150+ Ft before

CW)

R10-15 Turn Veh Yield Ped

RRFB/ Flashing Beacon

Warnings

since 2012

Citations since 2012

2012 AVG

2013 AVG

2014 AVG

2015 AVG

2016 AVG

2017 AVG

2018 AVG

2012 to

2018 AVG

1 Sea Harbor Dr. &

SeaWorld Dr. 40 mph u x x x (RRFB) 4 9 N/A N/A 25% 42% N/A 58% 70% 57%

2 International Dr. &

Austrian Ct. 35 mph u x x x x (RRFB) 155 176 N/A 12% 14% 12% 15% 17% 26% 16%

24

3

Universal Blvd. &

Rosen Hospitality

College

45 mph u x x x (RRFB) 16 94 N/A N/A 57% 49% 61% 60% 62% 58%

4 Landstar Blvd. &

Misley Dr. 45 mph u x x x 16 125 N/A 17% 8% N/A 8% 67% 64% 33%

5 W Oak Ridge Rd. &

Magic Way 40 mph s x x x 179 192 N/A 21% 22% N/A 40% 41% 40% 33%

6 Dr. Phillips Blvd. &

Sandberry Blvd. 40 mph u x x x x 14 32 N/A N/A 4% 14% N/A 17% N/A 12%

7 Woodbury Rd. &

Mallory Cir. 35 mph u x 165 175 6% 21% 21% 37% 25% 42% 48% 28%

8 N. Semoran Blvd. &

University Blvd. 50 mph s 0 0 N/A N/A N/A N/A N/A 28% N/A 28%

9 W. Kennedy Blvd. &

Deacon Jones Blvd. 35 mph u 0 0 N/A N/A N/A N/A N/A 32% 52% 42%

10 Pine Hills Rd. & El Trio

Way 40 mph u x x x x 39 238 N/A N/A 11% 17% 15% 18% 24% 17%

11

Apopka-Vineland Rd.,

north of Lake St.

(11947 S Apopka

Vineland Rd.)

40 mph u 0 0 N/A N/A N/A N/A N/A N/A 9% 9%

12

Waterford Lakes

Pkwy. & Coquina

Rock

30 mph u 134 123 4% 5% N/A N/A N/A N/A 35% 15%

13 Waterford Chase

Pkwy & Oak Chase Dr. 30 mph u 0 6 N/A 32% 26% N/A N/A N/A 60% 39%

14 S. Texas Ave. &

Duskin Ave. 35 mph u 0 0 N/A N/A N/A N/A N/A N/A 30% 30%

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