beirut portfolio(be)

Beirut Abu HdaibBilingual Socio-Digital Wordsmith

Bilingual Content Creator, Copywriter & ReviewerDigital MarketerSocial Media Strategist

Beirut Abu Hdaib | Portfolio p. 3

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• Marketing the company – internally & externally• Managing media and marketing plans for company clients

[Marketing Manager] | [SIMS Creation (Advertising & Graphics) - Jordan]• Creating the company’s website content (http://www.simscreation.com/) • Acquiring new accounts & maintaining existing ones• Editing, revising and providing new concepts and ideas for the company• Media planning for clients• Developing the company’s marketing plan

[Assistant Marketing & sales Manager] | [W2GO Magazine - Jordan] • Acquiring new accounts and maintaining existing ones• Participating in PR for conferences, seminars, events and opening ceremonies• Creating, revising and revising new concepts & ideas • Conducting sales visits • Conducting media planning for clients• Developing new ways to attract clients and retain existing ones

[Qualitative Support Executive] | [IPSOS MENA - Jordan]• Conducting focus groups• Carrying out extensive desk research and in-depth interviews• Preparing animation guides and proposals

Skills

• Communications: Mac OS & Windows – including Excel. PowerPoint & Adobe.• Translation & Languages: Excellent translation skills. • Excellent command of the Internet and its uses.• Research & reporting.

Languages

• Bilingual & Proficient in Arabic (mother tongue) & English; Translator & Interpreter Arabic/English & English/Arabic

• Basic Knowledge of French

Education

MBA with honors – Lebanese American University 2010BS in Marketing with high distinction – Lebanese American University 2004

Experience

[Founder/Copywriter/Marketing Specialist] | [Write Right–Jordan] Present

• Creating website content (http://www.write-right.co/) • Branding & corporate ID• Content writing, editing & translation• Conducting social media campaigns

[Founder/Marketing Specialist] | [ACTS Allied for Community Training Services–Jordan]Present

• Marketing the NGO’s programs & projects• Conceptualizing projects for community development• Creating website content, newsletters & other needed content

[Communications Specialist] | [Better Work–Jordan] • Creating marketing communications channels with other Better Work projects • Content writing & editing for BWJ website and newsletters (http://betterwork.org/jordan/ ) • Organizing program events and managing media coverage

[Web Marketing Specialist/Content Writer & Editor] | [Thoughtpick] • Creating & managing up-to-date content (http://blog.thoughtpick.com/ & http://tweepi.com/blog/ • Leading web-based direct marketing programs and campaigns• Supporting and executing all aspects of social media engagement programs• Performing various web marketing activities including research• Managing content on a daily basis across various social media avenues

[Freelance Marketing Consultant] • Copywriting • Translation• Website Content• Editing• Conducting social media research and follow ups for various companies

[Marketing Communication Specialist] | [PRO4 – Total Event Solutions - Jordan]• Copywriting company material including website content (http://pro4.com.jo/) • Marketing & coordinating events and following up on media coverage


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Website Content Samplehttp://hashtagdesign.net/

I reviewed Hashtag Studios online footprint, with a focus on their website content. Subsequently, I developed original content that re-flects their vision and identity, and ensures optimal visitor conversion.


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Blog Writing Samplehttp://thoughtpick.com/

Thoughtpick is a blog about social media campaigns and in-house developed social web apps. My part in this great startup was be-ing the web marketing consultant, the content writer and the ed-itor. Here is a glimpse of one of the many articles I have written.


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Blog Writing Samplehttp://tweepi.com/

Tweepi.com is a fast, efficient and user friendly Twitter app. I blogged about the app as well as other Twitter related tips, news and apps. Here is an example of the content we shared.


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Website Content Samplehttp://balloonzmaia.com/

Balloonzmania were looking for simple, fun and col-orful content. Here is a snapshot of what I delivered!


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Hala

This story is about hope and conviction. It is a call for everyone out there to believe that miracles do happen, even when we are least expecting them.

Magazine Writing Sample

Hala is a short story about life and hope written for I Magazine Jordan.

The story was conceived after a painful yet touching interview with the three year old cancer survival, Hala, and her mother.

Hala


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Website Content Samplehttp://www.ihsanshanti.com/

Dr. Ihsan found me through an advertising agency while looking for a professional copy writer to summarize his life’s work and talk about his

recently established clinic. Here are a few lines from what I came up with.


Website Content Samplehttp://www.supercoucou.com

Super Coucou is a revolutionary travel website to be launched soon. They contacted me to write the intros for their list of 100 countries as well as gather and arrange all necessary information about each. Here are a couple of samples.

52. Namibia Namibia is an exceptional destination combining 4 countries in 1 place thus bringing about different landscapes, each with its own characteristics and attractions such as migrating dune belts, dry riverbeds and canyons, towns and villages, shores and beaches, in addition to rugged mountain ranges and sand-filled valleys. Land, sky, sand and water, Namibia’s adventures and activities have you covered whichever way you turn! Quad biking, flying, gliding, hunting, safaris, angling, windsurfing, kite surfing, camping and more thrills and fun await you as soon as you land in beautiful Namibia. Accommodations vary too; from guest farms to hotels, campsites to lodges, you are welcome to take your pick and tailor your stay to meet your budget and vacation preferences. 53. Uganda Does size really matter? Not at all, and Uganda is the living proof of that! Though it may be a small country in size, Uganda sure has a great deal to offer you on your next visit as it is home to the tallest mountain range in Africa, the world’s longest river and the continent’s largest lake. Uganda’s basket of activities is big as well! From canoeing, rafting and boat riding, to thrilling bungee jumping, horse riding and an array of ecotourism activities, not to mention exploring Uganda’s culture


Branding Samplehttp://www.mopsandhammers.com

I chose the name “Mops & Hammers” to playfully demonstrate that the company offers both maintenance and cleaning services. I was also involved in the logo design as well as the profile and website content.


Branding & Content Samplehttp://www.write-right.co

Write Right is a company specialized in all things writing related. So whether you are looking for a content writer, a translator, an editor or someone who can write professional proposals on your behalf, Write Right will do the job perfectly and in a timely manner.

I am the cofounder at Write Right and I also manage its social media presence, its marketing and its communications.


Beirut Abu HdaibAmman- Jordan

Phone: +962-795959050E-mail: [email protected]

Website: write-right.co

beirut portfolio(be)

Documents

marketing plans

companys website content

website content sample

uptodate content http

social media research

direct marketing programs

marketing coordinating

company media planning