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Hybrid DesignJulian Koschwitz / Interactive Art Director

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InteractionDesign

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Hybrid Design

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Environment City

Language Body Technology

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It’s all about...

Designing Hybrids

Hybrids are products, services,

communications or interactionswhich don’t rely on one media ormethod but span over severalexisting as well as new ones

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Why Hybrid Design?

Flatten the boundaries betweendesign and engineeringdisciplines

Deal with technology in a morehuman related and relevant way

Find new approaches to existingas well as upcoming issues

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Because we don’t want newproducts or services entering

our lives like this:

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Are we talking Cyborg?

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Hardware Cyborg

Software Cyborg

Hybrid World

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Hardware

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Virtual Reality

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TxtHardware & Software

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Real & Virtual

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Tron (Stephen Lisberger, 1982) Augmented Sculpture (Pablo Valbuena, 2007)

Real Virtuality

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Mobile Augmented Reality

?

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Really?

A d B d

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TEMPTONE

Augmented Body

A t d B d

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Neil Harbisson / Eyborg

Augmented Body

Wh ?

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Where are we now?

R l d i t l i ’t ll l

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Real and virtual isn’t parallel

P j t f li d h & t hi

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Projects from applied research & teaching

George Melies - Les affiches en goguette (The Hilarious Posters), 1907

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Colors Magazine, #76 Teenagers, 2009

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Colors Magazine, #76 Teenagers, 2009

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Colors Magazine#78 Dance, 2010

Form Factor

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Form Factor

Form Factor

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Form Factor

Retail

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Retail

Retail Futures

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Retail Futures

Retail Futures

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Retail Futures

Today

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Today

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AS DESIGNERS WE HAVE TOTHINK ABOUT THE FUTURE

ALWAYS CONSIDERINGBEST AND WORST CASES

Best-case scenario

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Best-case scenario

Worst-case scenario

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Worst-case scenario

Future Scenario

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Future Scenario

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Thank you!