B E I N G S E R I O U S

A B O U T G A M E S

G L O B A L R E T A I L &

H O S P I T A L I T Y T A L E N T

S U M M I T , D U B A I

T I M A . A C K E R M A N N

2 5 - 0 4 - 2 0 1 6

5 E L E M E N T S O F

G A M I F I C A T I O N

3

# 1 C H AL L E N G E

4

5

# 2 R E C O G N I T I O N

6

# 3 T R AC K I N G

7

# 4 C O M P E T I T I O N

8

# 5 C O O P E R AT I O N

9

10

G AM I F I C AT I O N I N A N U T S H E L L .

B E N E F I T S A N D

A P P L I C A T I O N

O F

G A M I F I C A T I O N

12

N I K E + & Z O M B I E S , R U N !

13

B E N E F I T S

14

AGILITY

P E R F O R M AN C E C U L T U R E S H I F T

15

W H AT W O R K S

16

M O T I V AT I O N AL E L E M E N T S O F AN AG I L E O R G AN I Z AT I O N

17

Purpose

MasteryAutonomy

E M P L O Y E E M O T I V AT I O N ( D . P I N K )

Drive

Desire Discipline

Dedication

18

Reduce complexity and/or solve complex

problems.

F O L D I T

19

The Taiwanese Government has gamified Tax

Collection since 1951!

F U N T AX E S

Nudging

20

AN O T H E R ‚ G R E AT ‘ E X AM P L E

21

AS K T H E E X P E R T S

22

W H Y N O W ?

23

Y N O W ?

R E A L L I F E

E X A M P L E S

25

I N T H E AR M Y

26

W F T !? G C H Q !

27

L AT E S T U P D AT E : L ' O R É AL B R AN D S T O R M

28

W H AT AR E W E D O I N G W I T H I T ?

W E D O N ‘ T L I E W H E N W E P L AY G AM E S .

T I M A . A C K E R M A N N

@ t a l e n t i m

2 5 - 0 4 - 2 0 1 6

V P T A L E N T A C Q U I S I T I O N