Being bold with your fundraisingHilary BurwellNational Galleries of Scotland

Objectives of session Crash course Different types of fundraising Different types of donors How to manage and be strategic with your fundraising Applying knowledge to museum scenarios Sharing experiences

Why We’re Here

ASK THE AUDIENCE

Reduction in funding for many museums The need for money! Sustainability MGS Strategy MGS HLF Catalyst Umbrella Fund

Fundraising is fun!

‘Development’ - does what it says on the tin

The people are interested and interesting

Takes you in directions you might not expect

Keeps you up to date and on your toes

Different types of fundraising

SPONSORSHIP For publicity For benefits

Profile Access to audiences Hospitality Staff engagement – family workshops etc

For Corporate Social Responsibility (CSR)

Different types of fundraising

PHILANTHROPY TRUSTS & FOUNDATIONS

Different shapes and sizes Transparent motivations Require evaluation against application Are still people

Hints and tips for applications Read the guidance Make contact Follow the rules Images images images

Different types of fundraising

PHILANTHROPY INDIVIDUALS

Major Gifts Memberships Donation boxes Online giving Text giving Crowdsourcing Gift Aid Visitor

Managing your fundraising Always link your FUNDRAISING STRATEGY with your

CORPORATE PLAN Use your BOARD Have a convincing VISION Invest in RESEARCH Be realistic with your TARGETS and TIMETABLE Make the ASK Manage your gifts – good DATABASE and regular meetings. Have a STEWARDSHIP plan TALK to one another Develop a TOUGH SKIN

Managing and looking after your donors - 7 Stages of fundraising

1.IDENTIFY

2.RESEARCH

3.CULTIVATE

4.ASK5.CLOSE

6.THANK

7.STEWARD

Managing and looking after your donors - 7 Faces of Philanthropy

Understanding giving motivations Prince & File – Seven Faces of Philanthropy

The Communitarian The Devout The Investor The Socialite The Altruist The Repayer The Dynast

Managing and looking after your donors – The Donor Pyramid

Legacies

Bequests

Major GiftsCapital CampaignsSpecial Campaigns

Annual GivingMembership Programmes

Special Events Annual Campaigns

One-site / First Time GivingDonation Boxes Gift Aid Visitors

Volunteers Online Donations Telephone Campaign

Visitor Awareness and Quality Experience

Managing and looking after your donors – Final Tips

Donor Recognition Thanks Keep in contact Keep a good database and USE IT Remember no-one was ever offended by being asked for

their support.

FINAL THOUGHTS

What’s specific to Museums & Galleries?

WHAT DO WE THINK MAKES MUSEUMS & GALLERIES PARTICULARLY ATTRACTIVE TO FUNDERS?