bee7 - the mobile games retention and re-engagement solution
TRANSCRIPT
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Insights to boost retention and engagement for your mobile game
Based on a presentation by John Rankin, MD Bee7 Ltd Casual Connect San Francisco
August [email protected]
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Bee7 started as the in-house discovery and cross promotion solution for Outfit7 Limited, maker of global app phenomenon Talking Tom and Friends
Solution helped gain 2.8 billion downloadsIn just 5 years
Not heard of us yet?
www.bee7.com
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A proven solution now made available to all developers and publishers
Retention
Cross promoti
on
Rewarded
gameplay
Rewarded Engageme
ntMonetizatio
n
We are Bee7
Improved retention and engagement creates more opportunities to monetize www.bee7.com
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The average mobile game costs
$25,000 and generates $5,250 –
a shortfall of $19,750*
300,000 GAMES ON GOOGLE PLAY
*Jon Hare Mobile Games Forum 2015
The challenge: It’s raining apps
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It’s tough out there
www.bee7.com
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www.bee7.com
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Get your game design and
gameplay right first
What we’ve learnt
www.bee7.com
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What we’ve learnt
Monetization and retention
strategy needs to be a close
second
www.bee7.com
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Rewarding game play and re-engagement
really works
What we’ve learnt
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But don’t force it! Let players control
discovery
What we’ve learnt
www.bee7.com
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Retention and engagement was priority #1 for us
The Genesis of Bee7 as a retention tool
Outfit7 found a solution to engage players in game when attention spans disappear
Adding mini games in Talking Tom helped increase retention
And it worked really well…still does!
www.bee7.com
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The light bulb moment!
Then we ran third party games on the gamewall in order to…
Keep our players engagedCross promote our titlesReward them for discovering and playing third party gamesDrive traffic back to our titles
www.bee7.com
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Building an ecosystem that drives constant engagement
The power of rewarding gameplay
www.bee7.com
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How does it work?
www.bee7.com
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Rewards game play andre-engagement in the new and original game
1.
2.
3.
4.
Proven retention
www.bee7.com
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Trends we are seeing that are working well
www.bee7.com
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View
Get rewardedReturn
Discover
Rewarded Video
www.bee7.com
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200 million daily views of the
Bee7 gamewall
Interaction with the Bee7 Gamewall
www.bee7.com
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Users want an uninterrupted gameplay experience
Go native!
Users are increasingly savvy about F2P
They understand the need for ads, but don’t want to be jarred by it
www.bee7.com
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Localize your solution to resonate with your gamers across the globe
Make it local. Make it relevant
www.bee7.com
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Become part of the
game mechanics with clever placement
And consider placement
Better integration and placement has led publisher revenues to jump by five times, in some cases
www.bee7.com
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A closer look at user behavior on the Bee7 network
USAWESTERN EUROPEASIA
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Who Plays the Most in:USAW.EuropeAsia
www.bee7.com
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US vs Europe vs Asia Game play hours
(June 2015)
Western Europe
1588hrs
US(Average)Asia
(Average)
1142hrs
599 hrs
Per 1000 conversions
Per 1000 conversions
Per 1000 conversionswww.bee7.com
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What days do they play?
www.bee7.com
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Weekday gameplay time compared
3pm -5pm
KOREA
7pm – 9pm
ACROSS THE 3 REGIONS
9am -12pm
THAILANDwww.bee7.com
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9am12am
7pm
8pm9pm
10pm
Sunday 8pm
is when the most players are
playing!
US Europe
Asia
Weekend gameplay compared
www.bee7.com
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Country Number of visits to the gamewall (percentage)
Asia (Average) X 1 X 2 X 3
US X 1 X 2 X 3
Western Europe (Average)
X 1 X 2 X 3
24%
28%
26,5%
23%
25%
27%
13%
13.5%
14%
Interaction with the gamewall in a day
www.bee7.com
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The power of rewarding gameplay
Higher DAUHigher IAP
Higher Ad-revenues
30% rolling retention
Day 7 in theadvertiser’s game
Increases the time spent in your own games
Rewards usersfor playing all your other games
Gives users a reason to return to all your games
www.bee7.com
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Users in control of relevant content are more likely to want to remain in your game
Conclusion
www.bee7.com
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They love being rewarded and will come back for more
Conclusion
www.bee7.com
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ConclusionCreate a native and natural gameplay - like experience
www.bee7.com