be competitively unpredictable with open innovation - february 2013
DESCRIPTION
This is the presentation I gave at a recent webinar at a large IT company.TRANSCRIPT
www.15inno.com
15inno by Stefan Lindegaard at LinkedIn Groups
Twitter: @lindegaard
Be Competitively Unpredictable!
Hey! Free books on 15inno.com!
Timing is more important than ever!
Faster pace, shrinking window of opportunity, less time for cash cows
Open innovation and biz model innovation are key for becoming competitively unpredictable!
Future winners make communities work!
“…a philosophy or a mindset that they should embrace within their organization.
This mindset should enable their organization to work with external input to the innovation process just as naturally as it does with internal input”
- Making Open Innovation Work, 2011
Credit: OVO Innovation
Directive, invitational Directive, participative
Suggestive, invitational Suggestive, participative
Instructions
Invitations
Directed
None
Relatively few “Everyone”
Supplier Summits, Entrepreneur Days
Partnerships, alliances, consortia, networks
Communities – real life and virtual
FMCG PHARMAMEDTECH
Cycle time, money, IPR and conservatism
Radical innovation comes from non-domain experts
Participation is the new brand
We have no choice!
Develop the right conditions and framework
Be competitively unpredictable
Change how we innovate
Don’t mess up like Intuit!
Persistency / consistency is key…
…for becoming preferred partner of choice
Most corporate innovation teams play catch-up!
Where is the vision and drive?
They lack communication skills and efforts!
They lack the courage to speak up!
They do not innovate on the innovation process!
They do not develop their mindset and toolbox!
Be selective – you don’t have enough resources!
Educate up, down and outside!
Build on existing culture – and learn from others!
Understand the TBX (O) dynamics!
Experiment, iterate – and learn from failure!
Our Approach
Learning from Others - 12 interviews with leading OI companies.
Learning from The LEGO Group - input from over
30 practitioners including 10 interviews
Learning by Doing - 4 micro pilots to test capabilities, culture and appetite
Current pilot projects:• "People are much more likely to act their way into a new way of
thinking, than think their way into a new way of acting."• Richard Pascale
• Therefore we run pilot projects• - in our production area (solving hard, “unsolvable” problems)• - on improving the core LEGO experience through crowdsourcing• - on how to improve core HR processes• - on an Open Innovation platform
Open innovation as a term will disappear!
“When someone tries to innovate within a traditional organization, few will understand what he/she is doing, but everybody will understand who is a trouble-maker.
After the innovation has been embraced by the organization, few will remember who started it, but everybody will remember who was a trouble-maker.
This is the dilemma encountered by many intrapreneurs - they risk punishment for success.”
Credit: David Nordfors
No networking culture, no innovation culture! Direction, training, time are key for success!
Get in touch!
www.15inno.com
15inno by Stefan Lindegaard at LinkedIn Groups
Twitter: @lindegaard
Hey! Free books on 15inno.com!