bdft i, def, unit-ii, priciple of design

Course- BDFT/BFT

Semester- I

Subject Name-design exploration in Fashion

UNIT- II (Principle of design )

TOPIC- Principle of design

The Principles of design

Fashion strategies

The basic principles of

design include:

• Proportion (Scale)

• Balance

• Emphasis

• Rhythm

• Harmony

Proportion (Scale)

proportion

• Proportion is the spatial, or size, relationship of all parts in a design to each other and to the whole. It is sometimes called scale.

• Determined by how the total design is divided and the inner lines arranged.

• Most pleasing when garment areas are divided unevenly and coordinate with the structure and proportion of the person wearing the outfit.

Examples of proportion

Standards of proportion change with fashion cycles along with the

evolution in silhouette and line. The length and size of design features like pockets, trimmings, or parts of

garments within the silhouettes should compliment the whole.

1.

Balance

balance

• Balance gives equilibrium to a design, with all sides appearing equal in weight or power of attraction.

• Formal (symmetrical) balance is the most common, with identical details arranged the same distance from the center.

• Informal balance is asymmetrical, with parts placed unequally from the center.

Examples of balance

The design composition is same on both side of the garment, which is known as formal (symmetrical)

balance.Informal (asymmetrical) balance, involves

placement of objects in a way that will allow objects of varying visual weight to balance one

another.

2.

3.

emphasis

• A dominant focal point or center of interest in a garment or an outfit created by the use of line, shape, color, texture, and/or pattern.

• A point for the eye to rest on for a period of time.

• An outfit without a dominant point of interest appears uninteresting, boring, and unfinished.

Emphasis The Focal Point

of Fashion

Examples of emphasis

Emphasis is up at the neckline, created by the light-colored shirt

and bright necktie.Emphasis is seen at the design detail added

to the front of the jacket, specifically the clasp in the center of the design.

4.

5

Rhythm

rhythm

• Rhythm produces a feeling of continuity of movement through the lines and spaces of a design.

• The main ways to create it are by repetition, gradation, or radiation.

Examples of rhythm

Rhythm is a sense of movement and is necessary to create interest in a design and carry out the central theme. Rhythm can be achieved by the repetition of

lines, shapes and color to get direction.

6

harmony

harmony

• Harmony is pleasing visual unity of a design created by a tasteful relationship among all parts within the whole.

• Garments that have harmony are pleasing to the eye and suit the wearer.

• When a total design is good, the overall effect is harmonious.

Examples of harmony

A successful design is achieved when all the elements and principles of design work together, creating harmony, as seen here.

7.

Principles of design

assignment

• Choose a picture from the magazines that demonstrates each principle of design (proportion, balance, emphasis, rhythm, and harmony).

• Attach it to the worksheet and write a paragraph below describing each principle of design.

References

1. http://www.fashiondesignscope.com/?p=3302


3. http://www.fashiondesignscope.com/?attachment_id=3304

4. http://pixgood.com/emphasis-in-fashion.html

5. http://pixgood.com/emphasis-in-fashion.html



Thank you

bdft i, def, unit-ii, priciple of design

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