bayon sales academy - en
TRANSCRIPT
Committed to education
ContextCambodia heals its wounds after a long civil war which endedin the early nineties and has destroyed the education systemand schools. Nowadays, it is one of the poorest countries inSouth-East Asia: a third of the population is living below thepoverty threshold and half of the population is under 25.Education is not very developed with few resources, leading toa lack of infrastructures and qualified teachers.Since they cannot afford their children’s scholarship and are notaware of the importance of education, many families withdrawtheir children from school and even send them to work for someof them.This is what is happening in the villages located in Angkorarcheological park, where most of the families are very poorand there is only a few schools, among which Bayon School.
Who are we?
Known under the name of Ecole du Bayon orBayon School, our association is registered inFrance as « SEP (Soutien à l’Ecole de la Pagode)du Bayon » and in Cambodia as the NGO « BayonEducation & Development ».
Our missionTo provide education to the underprivileged children and youth living in the Angkortemples area and the nearby villages.
Our activities
Bayon School is running two main activities:
• The primary school, which enables around 250 children to study for free and since 2007, a students follow-up: we support around 130 former primary school students in public secondaryschools, and even to university for some of them.
• Bayon Pastry School, a vocational training open since september 2014, which can welcome for free up to 20 underprivileged young Cambodian women.
The primary school
A quality education
The primary school welcomes around 230 childrenfrom grades 1 to 6, which is the complete primaryschool cycle in Cambodia. The teachers follow thenational education program, with Khmer, mathematics,geography, history and morale lessons. To completethis program, we also provide:
• A one hour English class per day from Grade 2
• Arts and sports activities
Our primary school also includes a kindergarten classwith 19 children.
Bayon Pastry school
• The pastry school strictly selects and trains for free up to20 underprivileged young women. The training lasts 11months, including 4 months in internship.
• The students learn pastry in a professional environment,with quality equipment. They are also givencomplementary classes such as English, mathematics,IT, personal development, etc.
• They are all accommodated in the school for free and wetake care of their bicycle and school material.
The vocational training
Bayon Pastry School 1st intake graduation ceremony in July 2015
Headcount (2016-2017 school year)
250 children at primary school
121 « follow-up students » in public secondary school
17 higher education students,
Our new project
Bayon Sales Academy
Developing an accelerated and scalable sales training in Cambodia and worldwide
Vision
To offer a fast and free sales trainingto motivated and unskilled young people.
A sustainable model around the world inpartnership with local and internationalcompanies contributing to train theirsalespeople of tomorrow.
A solution to the Cambodian labor market
20% of the population lives below the poverty line
Unemployed young Cambodians have difficulties to find stable employment
Strong commercial trainings exist but are not accessible to all
Businesses in Cambodia struggle to build competent sales teams
BAYON SALES SCHOOL
The future label "International & Accelerated Sales Academy (IASA)"
A « quality » label
Schools accepted according to specific
criteria: social enterprise, business
plan, program ...
Training that meets the expectations of
local populations and business partners
A global positive vision
Being labeled is collaborating with the
network of schools and partner
companies to develop the model
Every solution in open source training on a
common web platform
An international community
The network offers opportunities (e-
visibility, communication, jobs, mutual aid, innovation
...)
Solutions circulate quickly within a strong
network, notably through school
exchanges
Key data
Training
BtoB / BtoC / Street sales alternately
SelectionMotivation, Test,
Interviews
Number of students
15 per session
Students
Without qualification and / or failure at school, without
income, 20 to 30 years
Launch budget
30 000 €
Duration
3 months
+ + Post-training
support by a sponsor
Number of sessions
3 per year
The program
Common Base
Training on point of sale
On-the-job training
1st month
2nd
month
3rd month
Behavior
Presentation
Handling objections
The argumentation
Sales techniques
Practical and 1 week
conclusion
Street sales
BTOC BTOB
Financing needs to build the model
Step 1 : 5000 €
Step 2 : 10000 €
Step 3 : 15000 €
0
2000
4000
6000
8000
10000
12000
14000
16000
Step 1 : project launch Step 2 : implementation of the model Step 3 : year 1
Jan-Mars17- Partnerships- Business
Development- Development of
the program
Mars-Sept 17
- Communication- Recruitment- Purchase of school
supplies
Sept 17-Sept18
- Events- Teacher Salaries- Fixed charges
Objective : financial autonomy in year 3
7000
10000
3000
5000
15000
5000
0
2000
4000
6000
8000
10000
12000
14000
16000
Year 1 Year 2 Année 3
Income source (in euros)
Donations
Seminars
Employers contribution
Dev. projectteam
Partership development
Program development
Dev. Local partnerships
and customers
Student recruitment Construction
Purchase of school supplies
Session 1
Dev. A label for accelerated sales
program
Building a team to open a school in
Paris
Dev. A schoolexchange
program insidethe label network
Open the 2nd school Building a team to open a school in Pnom Penh
Open the third school
Forecast 1 mid 2018:45 trained Cambodian students
10 Cambodian partners4 French partners
Forecast 2 MID 2019:90 Cambodian students trained
45 trained French students15 Cambodian partners6 international partners
Retro-planning
October2016
June2017
March2017
January2017
September2017
Market researchproject definition
FinancingStrategic CommitteeMonitoring committee
Teacher recruitmentMethodology
News
Recruitment FinancingStrategy Committee
Monitoring committee
Construction of tests and exams
Competition
Conformation of school premisesInstalling a point
of sales
ComputersNotebooks / pens
The first training session begins
Launch
Expansion
Janvier2019
Septembre2018
Janvier2018
Training references International partnerships Develop our program in other NGOs Common web platform
Training references International partnerships Develop our program in other NGOs Common web platform
Our organizationThe governance of the project is organized around three poles
• A project team
• A monitoring committee
• A strategic committee
With
• Recruitment of a VSI (volunteer international solidarity) in charge of the project based in
Cambodia, supported by an assistant project manager and a trainee.
• The help of similar successful experiences in France (Apprentis d'Auteuil), Algeria (Miftah
Ennajah Sales School), West Africa (Groupe Bel).
Project teamProject manager
Program Manager Partnership manager
• Marketing studies• Educational Tools• School works and
equipment
• Coordination• Planning• Financial and admin.
management
• Search for partnerships• Monitoring of
partnerships• Communication
Monitoring committee
Vincent Robert
Président de l’Ecole du Bayon
Ex-sales director of Procter & Gamble,
Danone and President Orangina-
Schweppes Int
Samir Tighilt
Entrepreneurshipmanager at Apprentis
d’Auteuil
Gaston Albrecht
Project director at Total
Committee meeting regularly to steer the project and the development and deployment of the program
Strategic committee
Frédéric Dalsace
Associate Professor of Marketing at HEC
Professor at HECBusiness / Poverty
Business Chair
Vera Markl-Moser
Director of sustainable
development at Unilever Group
Bruno de Fougeroux
Sales director at Danone Group
Committee, meeting 2/3 times a year to analyze the progress and development of the program through the business model, business development and deployment, governance and project values.
Jean-Marc Guesne
Director Ashoka France
Multi Contractors
Creator School of Sales Bel Africa /
Asia
Contacts :
Vincent RobertPresident of the NGO
Chloé MartyProject manager
Thomas OsmontProject officer