basics of digital marketing
DESCRIPTION
This presentation is for novice-to-intermediate marketers in small businesses. It is relevant for businesses with lead generation websites (not e-commerce, subscription, advertising or public information). The presentation has three chapters. Chapter 1 explains our business's marketing situation. Chapter 2 lays out a framework for understanding digital marketing. Chapter 3 gives you a path for moving forward.TRANSCRIPT
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Marketing Your Business on the Internet
Let’s Get This Show on the Road
by Matthew Smith
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longacre.com/heca
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Chapter 1 - Why we’re here
Chapter 3 - Five steps for moving forward
Chapter 2 - Framework
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Chapter 1 - Why we’re here
Chapter 3 - Five steps for moving forward
Chapter 2 - Framework
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Why we’re here
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Chapter 1 - Why we’re here
Chapter 3 - Five steps for moving forward
Chapter 2 - Framework
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Framework
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Advertising / Subscription
Public Information
E-Commerce
Web 2.0
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Lead Generation
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Driving traffic
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Hire and fire consultants
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Chapter 1 - Why we’re here
Chapter 3 - Five steps for moving forward
Chapter 2 - Framework
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Five steps for moving forward
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Find out who’s on the bus
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Carve out a marketing budget
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Do an assessment
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Hire and fire consultants
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Watch out for this guy
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Build trust online