marketing basics
DESCRIPTION
Using basic marketing to improve sales - I used this presentation when introducing a new marketing team to a sales department. My hope was to help them understand how marketing is part of their team, not working against them.TRANSCRIPT
Can Improve Your Sales
Learn How
Marketing Initiatives
Working in sales for 15 years has helped me to be a better marketer!
Katy KellyK2Ink@thekatykelly
HELLO!
Key Activities
Promotions
Campaigns
Tradeshows
Agenda
{ }1Key Activities
Key ActivitiesLead
Generation
Sales Support
Vertical Markets
ResearchAnalysis
Who are
they?
Customer Data/ Consolidation
Outbound Campaigns
Tradeshow Management
Lead Generation
49% of B2B marketers are heavily engaged in mobile marketing for generating leads.
“ “Source: eMarketer
Who are
they?
Call Campaign
Email Campaigns
Call – To – Action
Follow-up
Outbound Call Campaigns
Who are
they?
Ideas
Attend vs. Exhibit
Literature – Controlled vs. Free Circulation
Promo’s
Checklists/ Deliverables
Tradeshow Management
Who are
they?
Marketing Collateral
Product Training/ Support
Image Refresh
Tradeshow Management
Determine Markets
Research
Evaluate SWOT
Write and Discuss Analysis
Market Research
71% of B2B marketers use content marketing to generate leads.
“ “Source: MarketingProfs
Ideas
Advertisements
Google Adwords
Others
Promotions
Call Campaigns
Tradeshows
Events
Others
Campaigns
Schedule
Questions
Suggestions
Tradeshows
THANK YOU