Basic Fashion Drawing

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  • Basic

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    The Basics Fashion Design seriesfrom AVA Publishings Academiaimprint comprises a collection oftitles that, together, cover the keyelements of fashion design:Research and Design, Textiles andFashion, Construction, Developing a Collection, Fashion Drawing andKnitwear. The series provides anessential introduction to the subjectand forms a comprehensivereference tool for students andanyone interested in the art offashion design.

    To become a successful fashiondesigner you will need to developyour drawing skills, but for anycareer in fashion it is important tohave an understanding of the basicprinciples of good fashion drawing.

    Basics Fashion Design: FashionDrawing provides a visuallyorientated introduction to the subjectby considering the different styles,techniques and approaches used inthe fashion industry. Packed withinterviews and work by talenteddesigners and illustrators, this bookwill both inform and inspire you.

    Ethical practice is well known, taughtand discussed in the domains ofmedicine, law, science and sociologybut was, until recently, rarely discussed in the terms of the AppliedVisual Arts. Yet design is becoming an increasingly integral part of our everyday lives and its influence on our society ever-more prevalent.

    AVA Publishing believes that our world needs integrity; that theramifications of our actions upon others should be for the greatesthappiness and benefit of the greatestnumber. We do not set ourselves out as arbiters of what is good orbad, but aim to promote discussion in an organised fashion for anindividuals understanding of their own ethical inclination.

    By incorporating a working with ethics section and cover stamp on all our titles, AVA Publishing aims to help a new generation of students,educators and practitioners find a methodology for structuring theirthoughts and reflections in this vital area.

    John Hopkins is Head of Fashion andTextiles at Winchester School of Art,University of Southampton, in the UK.He studied fashion at Central SaintMartins College of Art and Design,London, before graduating with amasters degree in fashion design. Soon after graduating from SaintMartins he gained extensiveprofessional experience as awomenswear designer with Jaeger and Burberry, where he worked for over ten years, as well as working as a freelance illustrator for the FashionService in London and New York.

    Johns teaching career began in theUnited States, where he served as Chair of Fashion at Savannah College of Art & Design. During this time heextended his international experienceworking with illustrators and designersbefore returning to the UK to take up his position as Programme Leader for Fashion at Winchester, where hecontinues to share his knowledge andexpertise to support and encouragedesign students and develop hisresearch interests in fashion.

    Featured topicsa brief historyart supplies and materialsthe fashion sketchworking drawingssketchbooksfashion proportionsdrawing from lifecreating posesheads, faces and hairhands, legs and feetdrawing menunderstanding garmentsfashion flatstechnical specificationsvector graphics and bitmapsfashion softwarecollage and mixed mediadigital colouring fabric renderingfashion illustrationpresentation boardsmood boardsdevelopment boardsline-up sheetsdigital presentationsportfoliostemplates

    Featured contributorsPetra BrnerLovisa BurfittCecilia CarlstedtStephanie FinnanHolly Mae GoochRichard HainesElmaz HseyinHelena KruczynskaWendy PlovmandTomek SowackiSandra SuyHoward TangyeLuis Tinoco

    ava publishing sa sales@avabooks.chwww.avabooks.ch

    BASICS

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    Publishers note

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    ISBN-13: 978-2-940411-15-3

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    BASICS

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    An AVA BookPublished by AVA Publishing SARue des Fontenailles 16Case Postale1000 Lausanne 6Switzerland Tel: +41 786 005 109Email: enquiries@avabooks.ch

    Distributed by Thames & Hudson (ex-North America)181a High HolbornLondon WC1V 7QXUnited KingdomTel: +44 20 7845 5000 Fax: +44 20 7845 5055Email: sales@thameshudson.co.ukwww.thamesandhudson.com

    Distributed in the USA & Canada by:Ingram Publisher Services Inc.1 Ingram Blvd. La Vergne TN 37086USATel: +1 866 400 5351 Fax: +1 800 838 1149Email: customer.service@ingrampublisherservices.com

    English Language Support OfficeAVA Publishing (UK) Ltd. Tel: +44 1903 204 455Email: enquiries@avabooks.ch

    Copyright AVA Publishing SA 2010

    All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without permission of the copyright holder.

    ISBN 978-2-940411-15-3

    10 9 8 7 6 5 4 3 2 1

    Design by Sifer Design

    Cover illustration by Cecilia Carlstedt

    Production by AVA Book Production Pte. Ltd., SingaporeTel: +65 6334 8173 Fax: +65 6259 9830Email: production@avabooks.com.sg

    All reasonable attempts have been made to trace, clear and credit the copyright holders of the images reproduced in this book. However, if any credits have been inadvertently omitted, the publisher will endeavour to incorporate amendments in future editions.

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    1 Illustration by Lovisa Burfitt.

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    Introduction 6

    How to get the most out of this book 8

    Contents

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    Drawing to communicateyour ideas 10

    A brief history 12Art supplies for drawing 20The fashion sketch 24Working drawings 30Sketchbooks 36

    InterviewsElmaz Hseyin 42Lovisa Burfitt 44

    The fashion figure 48

    Understanding fashionproportions 50Drawing from life 52Creating poses 56Fashion heads, faces and hair 60Arms, hands, legs and feet 66Drawing men 70

    InterviewHoward Tangye 74

    Technical drawings 78

    Understanding garments 80Drawing fashion flats 84Drawing technical specifications 88Vector graphics and bitmaps 90

    InterviewTomek Sowacki 94

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    Conclusion 160

    Templates 162

    Further resources 166

    Acknowledgements and picture credits 168

    Working with ethics 169

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    Presentation formats 120

    Fashion illustration 122Presentation boards 126Digital presentations 134

    InterviewsCecilia Carlstedt 136Luis Tinoco 140Sandra Suy 144

    Fashion portfolios 148

    What is a fashion portfolio? 150Digital portfolios 154

    Interview Stephanie Finnan 156

    Colouring and rendering 96

    Colour for fashion 98Fabric rendering 104Collage and mixed media 110Digital colouring and rendering 112

    InterviewPetra Brner 116

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    Introduction

    Drawing may be described as an evolutionary process that is fundamental to communicating ideas. This is also true offashion drawing, with its distinctive nuances and associationswith style. The exciting breadth and diversity of whatconstitutes fashion drawing today is testimony to the creative vision of fashion designers and fashion illustratorsalike. It reflects the range and scope of media now available,from a simple graphite pencil to sophisticated CAD programs.

    Basics Fashion Design: Fashion Drawing provides a visuallyorientated introduction to the different drawing styles,techniques and approaches that are taught at colleges andused extensively in the fashion industry