basic elements of on-page optimization
DESCRIPTION
A short introduction to the elements of optimizing landing pages for the keywords you want to appear for in searches. This slidedeck was used in a presentation I gave at Tradecraft when training under Graham Hunter in Growth Marketing.TRANSCRIPT
![Page 1: Basic Elements Of On-Page Optimization](https://reader034.vdocuments.site/reader034/viewer/2022052621/55813efcd8b42a9b098b4c43/html5/thumbnails/1.jpg)
Landing Page Optimization
The focus of this teach
![Page 2: Basic Elements Of On-Page Optimization](https://reader034.vdocuments.site/reader034/viewer/2022052621/55813efcd8b42a9b098b4c43/html5/thumbnails/2.jpg)
What is SEO?
Search engine optimization is the process of influencing natural search results so that your web pages appear for keywords and phrases that you want to rank for.
![Page 3: Basic Elements Of On-Page Optimization](https://reader034.vdocuments.site/reader034/viewer/2022052621/55813efcd8b42a9b098b4c43/html5/thumbnails/3.jpg)
What is Relevancy?
Search engines are mainly focused on providing the best user experience by serving up the best possible matches for a search term.
![Page 4: Basic Elements Of On-Page Optimization](https://reader034.vdocuments.site/reader034/viewer/2022052621/55813efcd8b42a9b098b4c43/html5/thumbnails/4.jpg)
Landing Page
Optimization
•Keywords & Phrases
•Title Tag
•Meta Description Tag
•Image ALT Tags
•Page Content
•Internal Link Anchor Text
•External Link Juice
![Page 5: Basic Elements Of On-Page Optimization](https://reader034.vdocuments.site/reader034/viewer/2022052621/55813efcd8b42a9b098b4c43/html5/thumbnails/5.jpg)
Me have long tail,
me more targeted
Keywords & PhrasesThe long tail as explained by Grimlock
![Page 6: Basic Elements Of On-Page Optimization](https://reader034.vdocuments.site/reader034/viewer/2022052621/55813efcd8b42a9b098b4c43/html5/thumbnails/6.jpg)
How Powerful
your business?
Title Tag
![Page 7: Basic Elements Of On-Page Optimization](https://reader034.vdocuments.site/reader034/viewer/2022052621/55813efcd8b42a9b098b4c43/html5/thumbnails/7.jpg)
How Powerful
your business?
Meta Description
![Page 8: Basic Elements Of On-Page Optimization](https://reader034.vdocuments.site/reader034/viewer/2022052621/55813efcd8b42a9b098b4c43/html5/thumbnails/8.jpg)
How Powerful
your business?
ALT (image) Tags
![Page 9: Basic Elements Of On-Page Optimization](https://reader034.vdocuments.site/reader034/viewer/2022052621/55813efcd8b42a9b098b4c43/html5/thumbnails/9.jpg)
How Powerful
your business?
Header Tags With Keywords1 of 2
![Page 10: Basic Elements Of On-Page Optimization](https://reader034.vdocuments.site/reader034/viewer/2022052621/55813efcd8b42a9b098b4c43/html5/thumbnails/10.jpg)
How Powerful
your business?
Page Content With Keywords2 of 2
![Page 11: Basic Elements Of On-Page Optimization](https://reader034.vdocuments.site/reader034/viewer/2022052621/55813efcd8b42a9b098b4c43/html5/thumbnails/11.jpg)
How Powerful
your business?
Internal Links