barry callebaut caprimo range of products
TRANSCRIPT
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• Caprimo 30 years on the market• The Caprimo assortment • Caprimo Trade Marketing• Frappé & Ice cream
Content
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• 1985, MD Foods, launch 5 different chocolate beverages
• The brand name Caprimo was inspired by Capri in Italy
• Hottest trend in the 80´s; Cappuccinos. Caprimo launch the first vending Cappuccino on the market
• Caprimo offers all full range for your vending business
30 years on the market!
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ConsistencyConsistent quality – in taste and functionality.
FunctionalityHigh functionality in the whole range
Business mentalityIncreased cup sales when switching from soup or tea to a Caprimo Cappuccino
TasteBalanced and appealing taste.
VarietySame dosage for flavored cappuccinos – gives possibility to easily switch between flavors.
QualityHigh quality ingredients
The brand values of Caprimo
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Cappuccino
Typically 1/3 part espresso to 2/3 part frothed milk in a 5 ounce cappuccino cup,
then top the Cappuccino with foam from the frothed milk.
Cappuccino can be garnished with a light sprinkle of ground chocolate, cocoa powder, cinnamon, nutmeg or vanilla powder.
Or just…
How to make a Cappuccino
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…use the ready-made mix of
Caprimo Cappuccino!
THE UNRIVALLED TASTE OFA TRADITIONAL ITALIAN CAPPUCCINO
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Always Hard to Resist!
Flavoured Cappuccinos
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Movie
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Cappuccino VanilleA milky drink with soft undertones of coffee and vanilla, creating a frothy drink for all moments of the day.
Appealing to especially young adults. A trendy choice for your vending machine.
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Cappuccino CaramelYou´ll melt for a heavenly sweet cappuccino carammmmel!
The mouth-watering smell of caramel and the appealing creaminess of this flavoured cappuccino will have your customers taste buds melting
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Cappuccino NoisetteExtreme nutty pleasure! Your customers try it once and they will be hooked for ever!
This is the ultimate hazelnut flavoured cappuccino experience
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Cappuccino Choco MintPure indulgence with a dash of freshness!
Caprimo sets the new trend, with a wonderfully refreshing innovation.
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Irish CappuccinoDiscover the taste of a new classic!
Caprimo Irish Cappuccino is combining the creaminess of milk powder, the sweetness of sugar and that extra kick of Irish Cream flavour.
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Caprimo Choco Drinks
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Choco PurpleMild and milky
Choco RedSweet &
Delightful
Choco GreenFull harmony
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Caprimo Teas
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Lemon TeaThe delicious bittersweet symphony of a refreshing lemon tea is always hard
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Wild Fruit TeaGo wild over the heart-warming taste of
wild fruit tea
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Pleasure Drinks!
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Crème BrûléeDeliciously sweet with
a creamy mouthfeel: Crème Brûlée is like a drinkable dessert
Unique recipes! 1 product –several new selections in your machine!
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Chai LatteA daring taste with a dash of cinnamon, clove & cardamom
One product make you get more than one selection in you machine!
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Special Blend IrishCaprimo developed a well balanced tasting product combining the creaminess of milk powder, the sweetness of sugar and the extra kick of Irish Cream flavour.
And this completely without coffee! Which means no coffee tax! And suitable for young people!
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Organic rangeMake a healthy and sustainable choice in favor of our environment
Choose an organic product that also gives your vending range a unique boost, attracting new customers and open up new markets.
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Organic CoffeeCaprimo Organic
Fairtrade Coffee is a tasty 100% Robusta coffee
Organic ChocoThe pure organic ingredients give the beverage a
rich cocoa (16,5%) flavour
and superior quality.
Caprimo Organic Choco has a
harmonious taste of cocoa and sugar that appeals to all chocolate lovers.
Organic Milk100% pure
skimmed milk powder.
Caprimo Organic milk has a great rich milk flavor with a smooth,
creamy and stable foam.
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Instant coffee
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STRONG & INTENSECafé Primo is a dark roasted coffee with a strong espresso-like flavour, a full body and a moderate after taste. The rich taste of the instant freeze dried coffee comes from specially chosen 100% Arabica beans from Brazil.
FINE & PROFOUNDCafé Fino has a soft and rich taste that comes from especially selected coffee of the highest quality, a fine blend of Arabica and Robusta coffee.
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Topping, Creamer & Whitener
Caprimo ToppingExcellent Topping with a sweet note.Delicious creamy with a nice foam.
Caprimo Topping CreamerCombine the best from the Toppings
and Whitener products. Nice foam and excellent functionality.
Caprimo CreamerA pleasant, quality whitener with a creamy mouth feel and rich taste.
Caprimo WhitenerBrings along with the whiteness a delicious round taste to the coffee. Excellent functionality. A really high
quality Whitener
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How do you get a delicious Cappuccino, Café Latte, Macchiato….
Instant coffee 2 g/150 ml water
Caffé Latte
Cappuccino
Coffee with Milk
Milk Caprimo Organic Milk 10-12 g 8-10 g 4-6 g
Topping Caprimo Topping 10-12 g 8-10 g 4-6 g
Topping Creamer Caprimo Topping Creamer 8-10 g 6-8 g 3-5 g
Whitener Caprimo Whitener
7-9 g 4-6 g 1-3 gCaprimo Whitener NDCCaprimo Creamer
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• Machine-branding & Name tabs• Wobblers & stickers • Posters• Table tents• Movie for your machine • Inspiration for mixing products in new
ways• Concept
Trade Marketing
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Machine Branding
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Machine Branding
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Name tabs/Etiquettes
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Wobbler & Stickers
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Posters
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Table tent
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For success• Place the machine on a location
with a good circulation of people
• The machine is dedicated to Flavoured Cappuccinos
• The machine is an additional machine beside the main / Standard one (2 and, 3 machine)
• The price of the cup should be higher than the price of the cup in the standard machine
• Use of large and more value for money cup (180 ml )
• Attractive facing• Good setting in the machine
Dedicated machine - Flavoured Cappuccinos!
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There is a Frappé for everyone!
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Frappé & ice cream conceptBoost the summer sales,
with cool flavoured Frappé or ice cream!
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Love at first taste! Great tasting beverages• Smooth and balanced drinks• Cold and relaxing• A cool break from the warm weather with
an icy cold Frappé
Target groups:• Young adults seeking experience and
a boost with weak coffee taste• Women needing a sweet milky treat• All day coffee drinkers – sweet afternoon
alternative
Target channels:• HoReCa• Take away
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• Choco Frappé
• Choco Mint Frappé – Blended coffee
• Choco Caramel Frappé – Blended coffee
• Choco Vanilla Frappé – Blended coffee
• Choco Noisette Frappé – Blended coffee
• Irish Cappuccino Frappé– Blended coffee
Cool frappés for hot profits
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• Crème Brûlée FrappéDelightful flavours of the caramel crusted dessert in a heavenly drinking experience.
• Chai Latte Frappé Experience the oriental mix of aromatic spices like cinnamon,
cardamom and cloves that soothes your senses.
No coffee!
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Top it off with syrup, whipped cream, or nothing at all.
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How to make FrappéFrappé – with blender (ice crushing blender)25 g powder (one spoon) 4 ice cubs100 ml water or milk depending of preference Place all ingredients in blender. Blend until smooth. Poor and serve. Salable Frappé 200 ml
Frappé – with slush machine! 7 kg powder 2 liter of water or milk depending on preference Place all ingrediens in the Slush machine. Turn on the machine around 20 minutes depending on machine. Should be around 0 degree in the cup when it is served. Salable Frappé 3500 ml depending on how thick you want. Volume increase when it gets colder. Poor and serve.
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