Jojoba Bar ShampooMarketing plan and Strategy

Content

Introduction1

Current Market Potential2

Market Research 3

Market Size4

Opportunity and Issue Analysis4

Target Market4

Introduction

• Marketing plan for new product Jojobo Bar Shampoo manufactured by Cosmetic Company Ltd.

Current Market Potential

• Avoiding synthetic Chemicals• Aware of herbal product• Traveler choice for portability• Massage with hair washing• Frequency of usage• Herbal effectiveness in solid bar

Market Research

• Some customer use shampoo only to address specific problem

• Usage for special events only• Ordinary toilet soap is used to wash hair• Brand Loyalties are not strong• Most consumers do not use shampoo daily.• Regular users would need smaller quantity of

shampoo bath

Market Size

• Size of bar Shampoo 120 Cr• Anti – Dandruff Shampoo-20% of above• Sachet Sales – 70% of above

Shampoo Bar awareness

• Urban area 90% accounting for 80% of shampoo sold in the country

• Rural area 80% accounting for 20% shampoo sold in the country

Target Market

• Targeted to the following• Every person above 5 years age.• Low income, lower/upper and middle class

of urban and sub-urban areas.• High income and upper middle of rural areas.

Thank You!www.themegallery.com