Presentation on Analysis of Case

study

Muhammad Hamza Anwar 6190

Syed Hammad Hashmi 6238

Syed Maaz Hasan 6012

Ameer Anas 6284

To: Madam Nadia Rahim (course facilitator)

Why we are Here ?

1- Introduction to La Shampoo

2- Reviewing Marketing effectiveness

Customer Philosophy

Marketing Organization

Marketing Information

The strategic Perspective

Operational Efficiency

3- Strengths; Weakness; Opportunities; Threats

4- Threats; Opportunities; Weakness; Strengths

5- Asset Competency Matrix

6- Conclusion

La Shampoo

La Shampoo

- It’s a French brand marketed in 1970`s

- The brand started up from a west coast region and expanded up to a national market share

- The brand sustained with a market share of 4% for 14 years until it started to decline

La Shampoo

Customer Philosophy

Un-decisive top management in identifying potential customers

Evidences show un successful marketing resulting in the form of un aware customers

Reason behind the above flaws was minimal planning in terms of attracting new potential customers

La Shampoo

Marketing Organization

Major marketing were dealt poorly La Shampoo Relationship of marketing department with other

major departments was at arm`s length

Whereas R&D was efficient enough !

La Shampoo

Marketing Information

R&D was up-to-date with market dynamics (changing trends)

In efficient top management; unable to align its core activities with R&D

Organization was unable to meet cost effectiveness due to poor planning at all levels

La Shampoo

The Strategic Perspective

Study shows that there was no such formal planning even to meet a core business objective

Think tanks of La Shampoo were heading no where (i.e. an unclear strategy)

Not such contingent planning was observed in this case

La Shampoo

Operational Efficiency

Conventional mindset was driving them towards an un desired direction

Management was in effective as far as the best utilization of available resources

Company was irresponsive towards market dynamics (i.e. tailoring product as per market demands OR customer needs)

La Shampoo

Analysis for SWOT STRENGTHS:

- Well established brand name

- Consumers trusted brand

- European mystique/ stylish

Geographically available

OPPORTUNITIES:

- Can recapture the market share

- Huge Market for Shampoo`s

- Increasing number of working

women

WEAKNESS:

- Bad product placement

- High-end product with no value

proposition i.e. herbal, floral extracts

- No innovation, same formula used for

decades

- No competitive strategy

- Not sufficient value for the price

THREATS:

- Dropping market share

- Fear of getting wiped out

- New products with diversified features

in market as competitors

La Shampoo

TOWS MATRIX

Internal

Elements

External

Elements

Organizational Strengths

Organizational Weakness

Strategic Options:

- Senior management can integrate market functions with all other business operations

- Secondly, they can bring some fresh minded people in top management to get rid of

old conventional thinking

- La Shampoo should think about sustaining in short run, rather than getting into a

competition

Environmental Opportunities

S-O: La Shampoo can use its already

established name as well as their R&D

effectively to gain maximum out of 96%

potential market

W-O: They should come up with some

dynamic and proactive strategists to get rid

of conventional thinking

Environmental Threats

S-T: La Shampoo can use its already

established name to retain its lost market

share, rather than working with same

working pattern to get wiped out from

market

W-T: The strategies suggest will help La

Shampoo in overcoming conventional

thinking on immediate basis, which will help

them in coping up with threats of losing

market share.

La Shampoo

Assets and Competency Matrix Assets and Competencies

Mar

ket

Att

ract

ive

ne

ss

Weak Medium Strong Lo

w

Exit

Milk Profits, refocus the

strategy or exit the market

Leverage short term

profits, and then exit

or transform the

market

Me

diu

m

Exit or Acquire competencies

Rethink the focus and

strategy

Hig

h

Acquire competencies by

internal investment or

acquisition

Invest in order to strengthen the

competencies base

Invest heavily to leverage

advantage and deliver

greater customer value

La Shampoo

La Shampoo

La shampoo should take some real quick positive

action in order to maintain its reputation. They must

integrate all their activities and come up with strong

strategic marketing plans accordingly to sustain in

the long run.

Conclusion

La Shampoo