We Live for Live Music• We are the No. 1 concert discovery app on Facebook and smartphones

using Facebook Connect• Power tour dates for 100,000+ artists, reaching 20 mm unique fans on

Facebook alone• Half of Billboard Top 40 charting artists use our Artist Platform• We send 2+ million fans to visit ticket sites every month • We are the No. 1 source of traffic to our artists’ Facebook pages – drive

more than Google Search

Some artists we serve

Today, artists connect to fans through more channels than ever…

…yet a significant % of ticket inventory continues to go UNSOLDWho are the concert goers? How can we reach them?

How Fans Discover Concerts

Facebook - you saw someone post about an event

Email blasts from an events website or app (e.g., Livenation.com, Bandsintown, Eventful.com)

Facebook - an artist updated their status

Email blasts from a ticket provider (e.g., Ticketmaster, Stubhub)

Facebook - I visited the artist's official Facebook page

Facebook - you saw an ad for an event

Ticket provider websites

Artists - official websites

Word of mouth - a friend told you about it

Radio

Email blasts from an editorial site (e.g., newspaper or magazine site online)

Received an alert/notification on my mobile device

Music festival websites

Newspaper/magazine websites

Newspaper or magazines (print)

Blogs

84%

83%

81%

78%

74%

68%

68%

67%

65%

65%

60%

55%

53%

51%

45%

38%

77%

65%

73%

56%

66%

59%

46%

58%

63%

44%

46%

31%

39%

37%

32%

27%

PUSH

PULL

Concert discovery is all about “PUSH”

Facebook - you saw someone post about an event

Email blasts from an events website or app (e.g., Livenation.com, Bandsintown, Eventful.com)

Facebook - an artist updated their status

Email blasts from a ticket provider (e.g., Ticketmaster, Stubhub)

Facebook - I visited the artist's official Facebook page

Facebook - you saw an ad for an event

Ticket provider websites

Artists - official websites

Word of mouth - a friend told you about it

Radio

Email blasts from an editorial site (e.g., newspaper or magazine site online)

Received an alert/notification on my mobile device

Music festival websites

Newspaper/magazine websites

Newspaper or magazines (print)

Blogs

84%

83%

81%

78%

74%

68%

68%

67%

65%

65%

60%

55%

53%

51%

45%

38%

77%

65%

73%

56%

66%

59%

46%

58%

63%

44%

46%

31%

39%

37%

32%

27%

PUSH

PULL

The Fan Experience: Social and Musical

Social experience enjoying the company of who you’re with

Musical experience listening, appreciating the music

Dedicated Diehards

Passionate about rock music and stuck in a different time period – these old school Dedicated Diehards go to fewer shows but are willing to invest when they do.

18%

Extremely invested and knowledgeable about music, but also enjoy the social experience – go to lots of shows, and have very indie taste

Plugged-Indies

15%

Our segmentation: Five groups Super

Fans

20%

The most social and most invested in music, they attend the most shows and have mainstream taste

Tag-Alongs

22%

Tag-Alongs aren’t invested in the music, but they go to shows for the social experience when others invite them. They are not motivated to go on their own.

SoloistsSoloists are knowledgeable about indie music, but are less social and hate the crowds at shows – so they prefer not to see live music. 26%

Super FansPlugged-IndiesTag-AlongsSoloistsDedicated Diehards

% of Gen Pop

*Gen Pop respondents are between the ages of 16-54 and have seen at least one show in the past year

Less Engaged with Music

More Engaged with Music

More SocialLess Social

Age 32 34 34 38 38

Gender

Household Income

Average # of shows attended in thepast year

Average spent on a ticket

% of General Population

$$$$$$$

Plugged-Indies

Super Fans

Tag-Alongs

Soloists Dedicated Diehards

44% 56% 56% 44% 33% 67% 59% 41% 39% 61%

73 K 69 K 80 K 76 K 79 K

16 13 6 8 8

$85 $46 $69 $52 $69

20% 15% 22% 26% 18%

Super Fans and Plugged-Indies are the trend setters

• In their early 30’s• More likely to be single• Most engaged with and passionate about music• Go to shows most frequently• Willing to spend more on live shows• Highly value the social dimension of the show, as

well as the musical• Have similar behaviors when it comes to discovering

shows, purchasing tickets, and social media

Super Fans and Plugged-Indies are both:

SYN

CHRO

NIZ

ATIO

N

AGGREGATE tour & ticket data SYNDICATE to artist pages, profiles

& Bandsintown Partners OPTIMIZE digital tour marketing

TOUR DATES TAB ON FACEBOOK

WEBSITE & MYSPACE PLUGINS

3RD PARTY MUSIC SITES & APPS

BANDSINTOWN NEWSLETTER & MOBILE

APPS

Bandsintown Artist Platform: The best way to PUSH your marketing message to fans and their friends

Bandsintown’s new Social feature:• A new CRM engine that automatically optimizes and posts tour date

promotions on artists’ Facebook and Twitter pages • The highest virality rate among all of the artists’ posts• The most engagement of all artists posts • Optimizes fan – to – fan sharing & discovery

Promoters & Venues: Make sure your performing artists install Bandsintown and turn the “Social” feature ON to get the most from your artist’s social reach

A new way to promote Pre-Sales, VIP and Merch

→ Bandsintown “Specials” and partner “Specials”:• Self service e-commerce platform• VIP packages, fan experiences and upsells for artists across all sizes & genres• Optimized for conversion

→ Bandsintown Sweepstakes platform: • Launch sweepstakes in conjunction with your events (ex. tix giveaways)

Blog:

blog.bandsintown.com

Facebook:

facebook.com/Bandsintown

Twitter:

@Bandsintown

YouTube:

YouTube.com/Bandsintown

artists.bandsintown.com For copy of this presentation: press@bandsintown.com

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To learn more about Bandsintown, please connect with us at the following: